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PR campaign
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<!DOCTYPE html PUBLIC "-//ABISOURCE//DTD XHTML plus AWML 2.2//EN" "http://www.abisource.com/2004/xhtml-awml/xhtml-awml.mod"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:awml="http://www.abisource.com/2004/xhtml-awml/"> <head> <meta http-equiv="Content-Type" content="application/xhtml+xml; charset=UTF-8" /> <title> Abiword HTML Document </title> </head> <body> <div> <p> <span style="font-weight:bold;font-size:10pt;font-family:'Times New Roman'">Student: _________________________________Student number: _________</span> </p> <table border="0" cellpadding="0" style="width:100%;border:0.50pt solid #000000;border-collapse:collapse;empty-cells:show;table-layout:fixed"> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#000000;border:0.50pt solid #000000;border-right-color:#ffffff"> <p style="text-align:left;margin-left:-10.900000pt"> <span style="font-weight:bold;font-size:10pt;font-family:'Times New Roman'"> Marking Criteria</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#000000;border:0.50pt solid #ffffff;border-top-color:#000000;border-bottom-color:#000000"> <p style="text-align:center"> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">Very Poor</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#000000;border:0.50pt solid #ffffff;border-top-color:#000000;border-bottom-color:#000000"> <p style="text-align:center"> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">Poor</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#000000;border:0.50pt solid #ffffff;border-top-color:#000000;border-bottom-color:#000000"> <p style="text-align:center"> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">Average</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#000000;border:0.50pt solid #ffffff;border-top-color:#000000;border-bottom-color:#000000"> <p style="text-align:center"> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">Good</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#000000;border:0.50pt solid #ffffff;border-top-color:#000000;border-bottom-color:#000000"> <p style="text-align:center"> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">Very</span> </p> <p style="text-align:center"> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">Good</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#000000;border:0.50pt solid #000000;border-left-color:#ffffff"> <p style="text-align:center"> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">Except- ional</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p> </p> <p> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">CONTENT (80%)</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">Introduction:</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Analysis of Organisation of choice.</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Clearly states the purpose of the communication campaign. Students need to link the purpose of the campaign to the organisation’s business objectives. This needs to show how the campaign will drive the business objectives.</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">Steps of the Communication campaign:</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Objectives:</span> </p> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Informative objectives - It needs to be communication objectives following the SMARTI formula</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Objectives:</span> </p> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Motivational objectives - It needs to be communication objectives following the SMARTI formula.</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Stakeholders and publics</span> </p> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Students need to firstly plot stakeholders of their organisation – then use the POWER Matrix to identify the RTP for the campaign</span> <a name="_GoBack"> </a> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Messages</span> </p> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">For each RTP identified there needs to be a campaign message. It should speak to design competition</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Strategy</span> </p> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">For each RTP grouping students need to identify a communication strategy</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Tactics and timescale</span> </p> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Communication activities need to be written for every strategy (explaining how this tactic will help to achieve the objective). Tactics need to be plotted on the campaign timeline</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Monitoring</span> </p> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Students need to indicate how they will do interim evaluation of the tactics</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Evaluation</span> </p> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">At the end of the campaign plan students need to indicate how they will evaluate the campaign objectives</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Inclusion of seminal sources (in terms of case study)</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">Conclusion:</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Reflects content. Relates to introduction and objectives</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Summarises and reinforces conclusion/s drawn</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Argumentation is in line with company’s position statements.</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p> </p> <p> <span style="font-weight:bold;font-size:8pt;font-family:'Times New Roman'">TECHNICAL REQUIREMENTS (20%)</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Required format and length (3000 words)</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Grammar and composition (splitting infinitives, ending with prepositions, starting with conjunctions, etc. and punctuation)</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Adequate cover page and table of contents</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Accurate usage of APA referencing system in text, including direct quotes and paraphrased material used</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Complete and accurate list of references and adequate number of references</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-size:8pt;font-family:'Times New Roman'">Appropriate use of academic discourse – no use of popular and flowery language</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">0</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">1</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">2</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">3</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">4</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;border:0.50pt solid #000000"> <p style="text-align:center"> <span style="font-size:8pt;font-family:'Times New Roman'">5</span> </p> </td> </tr> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:left"> <span style="font-weight:bold;font-size:10pt;font-family:'Times New Roman'">Final mark:</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#a6a6a6;border:0.50pt solid #000000"> <p style="text-align:center"> </p> </td> </tr> </table> <p> </p> <p> </p> <p class="footer" style="text-align:right" awml:style="footer"> </p> <p awml:style="footer"> <div> </div> <p class="footer" style="text-align:right" awml:style="footer"> </p> <p awml:style="footer"> </p> </p> </div> </body></html> ">
