You have been appointed as the PR agency for a company  that is incorporating technology in their business

. Your brief is to create awareness amongst relevant stakeholders for the company of your choice. You need to prepare a three-month communication campaign for the company, following the PRISA model.

PRISA model

Step 1. Situation Analysis

Step 2. Goals and objectives (SMARTIE formula)

Step 3. Identify the target audience (with stakeholder power matrix)

Step 4. Formulation of message

Step 5. Plan and implementation

Step 6. Set the budget (Do not source numbers)

Step 7. Evaluation

My chosen company is Woolworth in South Africa