I am in the process of preparing a Marketing Plan to address low enrollment at the school where I teach. We are a small independent school with a wonderful academic program and a great staff. Students are held accountable for their academic work as well as their behavior. All teachers, as well as, administration, have a close relationship with parents/guardians.We have a great time during the year, parties, picnics, prom, the whole works. Our students are mainstream, not, as the community believes, "losers."

Previously, some thirty years ago, my school started as a Jesuit school for troubled boys. We can't seem to shake this image, even though we have moved to a new location and are co-ed for many, many years.

Perception in the community is that my school is the last stop for students who cannot make it in religious highschools, Principals at the religious H.S. badmouth our school, or public highschools. We do get many students who need extra supervision in their academics. But they are not Special Ed.

I am trying to come up with ideas to increase enrollment especially 9th grade. We go 9-12.

Any suggestions on this would be greatly appreciated!