Competitive Strategies & Positioning Section – Peer Review

Question

Complete a peer-review of one of your classmate’s Strategic Capstone First Draft – Competitive Strategies & Positioning section. Provide substantive feedback in a Microsoft Word document.

<ol>
  • State the name of the company you reviewed.
  • State the name of the industry and/or industries in which this company operates.
  • State whether you believe the existing Bargaining Power of Buyers is strong, medium, or low. State something that you believe could happen to make the Bargaining Power of Buyers increase in the industry. Refer to Chapter 3 of the course textbook for typical factors that increase the bargaining power of buyers' ability to negotiate prices. (TIP: Keep in mind that consumers' ability to easily switch to other competitors' products is NOT evidence of the strong bargaining power of buyers. In order for there to be strong bargaining power, there must be an ability to negotiate terms and/or price of purchase. )
  • Name one substitute, NOT discussed in the classmate's analysis, that could be purchased instead of the company’s products. State why you believe this substitute is, or could be, growing in demand from the company’s customers. (TIP: Keep in mind that a Substitute is a product that meets some of customers' needs, but in a different way. An example of a substitute for a car is a train ride -- both provide needed transportation, but meet that need in different ways.) Provide research to support your belief including one of the two following sources:
  • <ol>
  • One of the reasons for adoption of substitute products listed in Chapter 3 of the course textbook
  • A current events article (e.g. from a publication such as The Wall Street Journal) regarding a PESTEL category trend in favor of the substitute product
  • </ol>
  • Name one potential new entrant NOT discussed in the classmate’s analysis. Indicate why you believe this potential new entrant may choose to enter the industry. Provide research to support your belief including two of the three following sources:
  • <ol>
  • One of the reasons for diversification listed in Chapter 8 of the course textbook
  • A current events article (e.g. from a publication such as The Wall Street Journal) regarding a PESTEL category trend
  • Reference to similar resources and capabilities as demonstrated by existing competitors
  • </ol></ol>

    Your paper should be 1 to 3 pages in length, double-spaced, using 12-point font (Times New Roman or Calibri). The 1 to 3 pages limit does not include the cover sheet and end-of-paper References section (which are still required components of the paper). APA 7th edition style and formatting should be used, including proper headings, end-of-paper source citations aligned with proper in-text citations.

     
    NOTE: For this assignment, the Introduction paragraph, Conclusion paragraph, and Abstract are NOT required.


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