A mature company in the Beverage and Food Industry, with stable earnings expects to have earnings per share (EPS) of 30 AED in the coming year and its current stock price is 280 AED. The management must decide between the following alternatives: Pay all its earnings as dividends and abandon the new investment in Dubai or Cut its dividend payout rate to 75% and implement the Dubai Project. If the second policy is followed there is a divergence in the estimation of the Return on New Investment.

(i). Pay all of its earnings as dividends. Because of the status of the company and its strength in the market, the CEO believes that cash flow from operations is sufficient to continue to reinvest in growth, though must abandon Dubai Project for next year, and decided to pay out all of its earnings to investors. Besides that, current economic conditions are weak due to the crisis, and the CEO is more willing to pay dividends than to enter a program of share buybacks. In addition, there is a favorable tax environment.

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(ii). Cut its dividend payout rate to 75%. On the other hand, the company's manager has negative expectations regarding the recent financial crisis and advises cutting dividends even if this is not consistent with its long-run growth in earnings. He believes that it is better to reinvest some of the earnings to open new stores in Dubai, a project that will last 2 years and hence, it is advisable to safeguard its financial reserves for future expenses. If the firm follows this program the return on investment is expected to be 17%. Suppose that the required rate of return is the same as calculated in Question (2) above.

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l6 What would be the total return of a stockholder under conditions ?

(ill). Expected return on New investment is 9% rather than 17%. Global Financial Crisis is severe and persist. The manager of the company estimates that in this case the return

on the new investment will be 9% rather than 17%. Assume EPS = AED 6 and the required rate of return is unchanged.

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(iv). Taking into consideration the market's systematic risk. Our firm has a beta factor (systematic risk) quite low, equal to 0.67. This is expected as our firm belongs to the Beverage and Food industry. The economy's risk-free rate is 6% and the market's return is 10%.

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