Starbucks Discussion Assignment


By no later than Saturday, November 11, 2023, at 11:59 p.m., please write 150 to 300 words about your classmate's Starbucks or Mattel video case presentation.

  • What was your preliminary assessment of the company's financial and competitive performance (the two main measures of a company's strategy's success) after reading the case at the end of the textbook (but before watching one or more of your classmates' case presentations)?
  • How did the video case presentation cause or help you to think beyond the case details?
  • Did the video case presentation change your assessment about the success of the company's strategy from where you stood after just reading the case, but before watching the video case presentation? Why or why not?
  • Which of Porter's Five Forces do you think will have the strongest impact on the company's future? Why?
  • Which of the Five Generic Competitive Strategies do you believe is the best position for the company to pursue? Why? 
  • What is your response to the strategic question(s) posed by your classmate at the end of their video case presentation?
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    Note: Please Answer All 6 Questions To Receive Full Credit For The Assignment 

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