Irobot in 2019: Can the company keep the magic

Question

For the iRobot case, by Friday, October 13, 2023, at 11:59 p.m., please write 150 to 300 words about the video case presentation.

<ol>

  • What did you think about iRobot's strategy after reading the case, but before watching the video case presentation?
  • How did the video case presentation cause you to think beyond the case details?
  • Did the video case presentation change your opinion from where you stood after just reading the case, but before watching the video case presentation?
  • Which of Porter's Five Forces do you think will have the strongest impact on iRobot's future? Why?
  • What should iRobot do if the Amazon deal doesn't go through?
  • </ol>

    Video: Recording-1(83 MB)
    https://bridgew.zoom.us/rec/play/u_HMJEtiDWhfEjzadIAdKahrMt5QZf_cpAgUk45UX6gjDEWJaOaWwLgZXNQ49-wsORgPsy3HbLpFoiRu.Lw2OB5_9gCFw9ure

    Passcode: @Qm@SDv9

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