Week 3 Case Study - "Developing A Strategic Prospecting Plan"


Read Case Study #3: "Developing a Strategic Prospecting Plan," on Chapter 5, p. 123. The assignment is attached below in JPEG Format. More information on chapter 5 is attached below in PowerPoint format. 

Please write substantial answers to the questions at the end of the case and submit in Word Document. 

(Ignore the "Role Play" part of the case.)

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