International Marketing



Suppose that one of the Two (2) global companies applies the Standardization Marketing Strategy, while the other company applies the Adaptation Marketing Strategy. 
-What are the advantages and disadvantages of Standardization and Adaptation strategies?  Explain. Which strategy might be more appropriate for which Product Category?  According to the "Product" (Product Category, product range, quality, etc.) and "Promotion" (Advertising and Sales Promotion) elements of Marketing Mix, What can be the practices of companies implementing Standardization and Adaption strategy? Which strategy (standardization vs adaption) do local consumers prefer? Specify the reasons Why.

Homework will be written in "Word" (1 or maximum 2 pages)

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