For this discussion board, each Team Lead will post their team’s SWOT analysis for the approved company/product they will be pursuing for their term project/strategy plan. The SWOT should be entered into the discussion board (vs. attaching a Word document) so that all students can easily view and read it.

*4. In a table format, state your company’s strengths, weaknesses and the outside elements that you see as your opportunities and threats. There are many templates online that you can use for this or create your own. This is my part of the DB that need to answer with references as well. The company is : Apple Inc and the product is Apple EcoMode* 
Apple EcoMode – A Sustainability-Focused iPhone Feature Launch
This project proposes the development and launch of Apple “EcoMode,” a new iPhone feature that will be designed to promote environmental awareness and extend battery life through advanced system optimization.
The Company
Apple Inc. is a global technology company headquartered in Cupertino, California, known for its innovative consumer electronics, including the iPhone, iPad, Mac, Apple Watch, and services like the App Store and iCloud. It is recognized for its sleek design, premium brand identity, and ecosystem integration that drives customer loyalty and market leadership in the tech industry.
The Product
“EcoMode” not only reduces energy consumption by limiting background app refresh, screen brightness, and connectivity settings, but also introduces a real-time environmental impact tracker, giving users feedback on actions like walking instead of driving or reducing screen time.
This initiative directly aligns with Apple’s ongoing commitment to environmental sustainability and carbon neutrality.
The project will emphasize three key areas:
1. Communications Strategy:
Aimed at Gen Z and Millennial users, our campaign will leverage Apple's global keynote event, targeted social media ads, partnerships with eco-influencers, and in-store promotions.
2. Risk Assessment:
The project identifies potential risks such as consumer pushback over data privacy related to eco-tracking, the possibility of brand dilution if the feature lacks practical value, and competitive imitation from Android.
3. Marketing Budget:
We will work on a marketing budget. A strong return on investment is anticipated through increased iPhone and Apple Watch sales, brand loyalty, and alignment with Apple’s environmental branding.