2 page paper on Panera Bread

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Looking for some help with this.  details attached.

MrJms · Answer

The Panera Bread Restaurant Chain
  
NAME
  
AFFILIATION
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
The Panera Bread Restaurant Chain
  
 
  
 
  
History of Panera Bread
  
            The brand’s history goes all the way from Ronald Shairch’s attempt to figure out what to do with his life after his graduation from business school. In 1980, he started his business with just one cookie store in Boston. With his observation that none of his 50,000 daily customers come before noontime, he expanded his store’s menu with French baked goods from a bakery called Au Bon Pain, which, with his business proposal, merged with his own business in 1981 (Tristano, 2016).
  
            A decade later, Shairch had an idea to shift the business’ thrust from bread and cookies to become a platform for soup, salads, and sandwiches, which they implemented in 1991. In 1994, Au Bon Pain bought Saint Louis Bread Company that owned 20 stores in St. Louis (Panera Bread, n.d.). Five years later, in 1996, he had an epiphany he called “decomodification,” known today as “fast casual” which recognizes the market’s desire for “something more special,” which is less about the amount of food they get but about its quality and how it makes them feel after they consume it (Goudreau, 2014).
  
             Before the millennium turns, in 1999, Shairch had another epiphany while he was on the beach for his “annual think sessions” (Goudreau, 2014).  He realized Panera’s potential and made it the dominant brand among the four the company has at the time and other stakeholders agreed on to do this move. During the course of the following years, he had to sell everything else and gamble with Panera. As he said, it all worked out in the end as in 2011, Panera Bread chain has around 1,400 bakery-cafes fast-casual restaurants in 40 states and in Ontario, Canada (Panera Bread, n.d.).
  
Strategic Vision
  
            Panera 2.0 can simply be attributed to as the main highlight of the company’s strategic vision. With the plan to bring together technology and marketing, it is expected to change how fast-casual food chain customers experience consumption (Schroeder, 2015). It features the company’s aim to have their customers order with their phones and just pick it up at the store most convenient for them. It exemplifies how the company is willing to adapt to measures that would “add joy and value to their [customers] lives.” (Goudreau, 2014). 
  
However, at the core of Shairch Panera Bread’s strategic vision is how the company thinks. This is why he, as the CEO, takes “annual think sessions” on the beach and why the company takes it time to evaluate and re-strategize each year (Goudreau, 2014). In fact, there is that one time when he created a 20-page memo that details how to compete with Panera if he was its competitor (Tristano, 2016). He believes that in order to maintain a company’s competitive edge, it must continue to innovate and bring new things to the table.
  
For its recent campaigns, Panera Bread promotes healthier alternatives for children in fast-casual food chains and challenges other food business entities to follow suit (Halzack, 2016). By doing so, the company prides itself as a champion for the overhaul of children’s menu. This move shows how aggressive the company is in its endeavor to improve its quality and the satisfaction their customers gain from their products.
  
 
  
Recommendations
  
            With Panera Bread’s recent campaign for healthier food choices for its customers, one recommendation must be come first before others: vertical integration. Since its establishment (or even as Au Bon Pain), the company only has produced its own dough but most of its raw materials come from different suppliers. To be able to fulfill its own goal, it needs to step up and generate its own supply to ensure its quality as they want it to be.
  
            Another recommendation is the reinforcement of its “annual think session” as these literally saved the company in various and monumental incidents. More importantly, this is how Shairch made sure that Panera Bread is still on top of its game and can deliver what it aims to give to its customers.
  
            Lastly, there is the technological aspect of business. As it envisions, Panera Bread must continue to be on the lookout for possible means to innovate in its processes, not only on the delivery of products to consumers but also in other business processes involved in its operations.
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
References
  
 
  
Goudreau, J. (2014, November 11). Here are the epiphanies that made Panera a $4.5 billion restaurant chain. Business Insider. Retrieved from http://www.businessinsider.com/panera-bread-founder-ron-shaich-on-growth-strategies-2014-11
  
Halzack, S. (2016, September 13). Panera comes out swinging against happy meal-style kids’ food. Chicago Tribune. Retrieved from http://www.chicagotribune.com/business/ct-panera-kids-food-marketing-20160913-story.html
  
Panera Bread. (n.d.). Our history. Retrieved from https://web.archive.org/web/20120220121015/http://www.panerabread.com/about/company/history.php
  
Schroeder, E. (2015, April 7). Panera 2.0: In pursuit of excellence. Retrieved from http://www.foodbusinessnews.net/articles/news_home/Food-Service-Retail/2015/04/Panera_20_In_pursuit_of_excell....
  
Tristano, D. (2016, June 14). What's fueling the success of panera bread. Retrieved from https://www.forbes.com/sites/darrentristano/2016/06/13/how-panera-became-the-first-fast-casual-to-penetrate-th...

Battlegun · Answer

Enjoy, and I hope you do well on this! Just a note: the citation might not be correct, so some small adjustments should be made. Also, don't forget to add your name and university to the title page.

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2 page paper on Panera Bread

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