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The article How to Be a Wise Consumer of Psychological Research outlines the ethical, best practices of research methodology. Its construction mirrors a reader-friendly guide, as it incorporates simplified, yet well-detailed explanations of technical research terminology and methods. The author is sure to include an array of examples that invoke a sense of relevancy and relatability, an important factor in regards to educating or informing an audience. One of the focal points to the author introduces, the importance of random sampling, is corroborated through a historical occurrence, the presidential election of 1936. Through the inclusion of this particular instance, the author is able to discuss the conditional components of a research study that all scientists and examiners must acknowledge because of the impact the conditions could have on the experiment’s results. For example, when conducting random sampling, the accuracy of the results obtained are contingent upon the sample size, the smaller the better according to the evidence provided, and the demographics of the population selected, which depends primarily on the purpose of the study. Collecting data obtained through the random sampling of a group that is far too large or fails to meet the criteria of the participants required for accurate reporting will yield false outcomes. The article listed two conductors of polls regarding the presidential election of 1936, one being a magazine, Literary Digest, and second, Gallup, analytical professionals. The error made in Literary Digest’s polling methodology and results is found in the next concept the author explores, biases developed through low response rates. Improperly selecting the sample neglects a percentage of the population essential in the collection of data and reporting when making psychological research claims. The author introduces the concepts of experimental manipulation and random assignment as a factor of psychological research because these methods will strengthen the validity of the findings reported, provided that the researchers create and maintain control groups during experimentation, to accurately and fairly provide the conclusive information obtained from the experimenting. The article ends with a variety of questions consumers can ask researchers to determine whether the claims made are valid or invalid.ARTICLE REVIEW 
Briefly state the main idea of this article.
The main idea of How to Be a Wise Consumer of Psychological Research focuses on the investigative practices of researchers, in support of the protection of consumers. By providing real-life examples and listing the proper research procedures required to conduct experimentation, the article explains how research can yield accurate results to support, or disprove, claims, hypotheses, etc. reported by advertisements.
List three important facts that the author uses to support the main idea.
1. From a scientific perspective, all claims require evidence, not just opinions.
2. The key to getting an accurate estimate in the use of random sampling.
3. It is always important to have a control group if you want to assess the impact of a treatment.
What information or ideas discussed in this article are also discussed in your textbook?
I don’t have access to you textbook but I can answer this quickly and easily if you’re able to provide a screen shot of a relevant page in the book.
What is the conclusion of the author? Do you agree or disagree and why?
The author concludes asserting the importance of analyzing the use of proper sampling and experimental control before deciding to trust research claims. I agree with the author because the content of the article substantiates the necessity of properly conducting research in order to capture accurate outcomes that will apply to the masses by using relatable topics like seatbelt usage and prescription drug effectiveness.

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