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156Chapter6Questionsmrkg1311.docx
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Marketing Activity 6
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<!DOCTYPE html PUBLIC "-//ABISOURCE//DTD XHTML plus AWML 2.2//EN" "http://www.abisource.com/2004/xhtml-awml/xhtml-awml.mod"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:awml="http://www.abisource.com/2004/xhtml-awml/"> <head> <meta http-equiv="Content-Type" content="application/xhtml+xml; charset=UTF-8" /> <title> Abiword HTML Document </title> </head> <body> <div> <h1 id="AbiTOC0" awml:style="heading 1"> Chapter 6 Questions </h1> <p awml:style="No Spacing"> </p> <span></span><span style="font-size:12pt;font-family:'Times New Roman'">The type of decision making a consumer uses for a product does not necessarily remain constant. Why? Support your answer with an example from your own experience.</span><span></span><span style="font-size:12pt;font-family:'Times New Roman'">Describe the three categories of consumer decision-making behavior.</span><span></span><span style="font-size:12pt;font-family:'Times New Roman'">Describe the level of involvement and the involvement factors likely to be associated with buying a new computer. Do you think Apple’s Web site at http://www.apple.com simplifies or complicates the process for the average consumer? Explain.</span><span></span><span style="font-size:12pt;font-family:'Times New Roman'">How do beliefs and attitudes influence consumer behavior? How can negative attitudes toward a product be changed?</span> </div> </body> </html> ">
