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238Chapter4questionsmrkg1311.docx
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Marketing Activity 4
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Chapter 4 Questions
What is the purpose of environmental scanning? Give an example
Give an example of component lifestyles based on someone you know.
Explain how consumers’ buying habits may change during a recessionary period.
Give three examples of how technology has benefited marketers. Also, give several examples of how firms have been hurt because they did not keep up with technological change.
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