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151Chapter2Activitymrkg1311.docx
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Marketing Assignment 2
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<!DOCTYPE html PUBLIC "-//ABISOURCE//DTD XHTML plus AWML 2.2//EN" "http://www.abisource.com/2004/xhtml-awml/xhtml-awml.mod"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:awml="http://www.abisource.com/2004/xhtml-awml/"> <head> <meta http-equiv="Content-Type" content="application/xhtml+xml; charset=UTF-8" /> <title> Abiword HTML Document </title> </head> <body> <div> <h1 id="AbiTOC0" awml:style="heading 1"> Chapter 2 Activity </h1> <h4 id="AbiTOC1" awml:style="heading 4"> </h4> <h4 id="AbiTOC2" awml:style="heading 4"> <span style="font-size:12pt;font-family:'Times New Roman'">Marketing Strategy Analysis</span> </h4> <p> <span style="font-size:12pt">In this exercise, students select a high-profile goods and services. Then analyze the marketing strategy by answering the following questions.</span> </p> <p> </p> <span></span><span style="font-size:12pt">What is the product?</span><span></span><span style="font-size:12pt">Who is the target market?</span><span></span><span style="font-size:12pt">On what criteria is this market segmented?</span><span></span><span style="font-size:12pt">What demographic factors affected the choice of this target?</span><span></span><span style="font-size:12pt">What is the price strategy? Promotion strategy? Distribution strategy?</span><span></span><span style="font-size:12pt">How is the product packaged? Why?</span><span></span><span style="font-size:12pt">Who is the direct competition? Indirect competition?</span><span></span><span style="font-size:12pt">How are environmental factors affecting the marketing of this product? Consider social, demographic, legal, political, economic, technological, and competitive factors.</span><span></span><span style="font-size:12pt">Is the purchase of this product affected by psychological or social needs? Situational factors?</span><span></span><span style="font-size:12pt">Is the marketer attempting market penetration? Market development? Product development? Diversification?</span> <p> </p> </div> </body></html> ">
