For this assignment, you are asked to research and collect three samples of a mission statement and vision statement and provide a summary of how you feel these can become elements of a strategy for companies to gain competitive advantage.
Your paper should be in three distinct sections noting the identified company in each respective part. You will provide an example of the mission statement and vision statement for each company. Then you will examine the mission and vision statement as it relates to strategic planning for the organization and how it results in a competitive advantage.
Length: 4-6 pages, not including a cover page and reference page
References: Include at least 5 (at least 2 from the library that you have located) scholarly resources.
Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.
David, F. R., David, F. R., & David, M. E. (2016). Benefits, characteristics, components, and examples of customer-oriented mission statements...
Desmidt, S. (2016). The relevance of mission statements: Analysing the antecedents of perceived message quality and its relationship to employee...
Engel, M. L. (2018). Crafting the ideal mission statement for your organization. Leader to Leader, 2018(87), 7–12.
Kirkpatrick, S. A. (2017). Toward a grounded theory: A qualitative study of vision statement development. Journal of Management Policy & Practice...
Kirkpatrick, S. A. (2017). Understanding the role of vision, mission, and values in the HPT Model. Performance Improvement, 56(3), 6–14.
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