Where do you go to learn about a product or service?
What offline resources do you use?
What online resources do you use?
What do you worry about?
What are the most common challenges related to your industry?
What are the top questions asked by customers?
Whom do you report to? Who reports to you?
What knowledge and which tools do you use in your job?
What are your biggest challenges?
What does it mean to be successful in your role?
Which publications or blogs do you read?
How do you prefer to interact with vendors?
What are some key factors that would deter you from making a purchase?
What is most important to you when selecting a vendor?
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