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6402015_Distribution_Strategy_Assignment1.docx
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Distribution Strategy Assignment
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<!DOCTYPE html PUBLIC "-//ABISOURCE//DTD XHTML plus AWML 2.2//EN" "http://www.abisource.com/2004/xhtml-awml/xhtml-awml.mod"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:awml="http://www.abisource.com/2004/xhtml-awml/"> <head> <meta http-equiv="Content-Type" content="application/xhtml+xml; charset=UTF-8" /> <title> Abiword HTML Document </title> </head> <body> <div> <table border="0" cellpadding="0" style="width:100%;border:0.00pt solid #000000;border-collapse:collapse;empty-cells:show;table-layout:fixed"> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#003399;border:0.00pt solid #000000"> <p> <span style="font-size:14pt;font-family:'Arial'">Distribution Strategy Assignment</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#003399;border:0.00pt solid #000000"> <p> </p> </td> </tr> <tr> <td rowspan="2" colspan="2" style="padding: 0.00pt;border:0.00pt solid #000000"> <p> </p> <p> <span style="font-size:10pt;font-family:'Arial'">In this assignment, you will complete another key section of your marketing plan:</span> </p> <p> </p> <p> <span style="font-size:10pt;font-family:'Arial'">Write a 1 page recommendation for the distribution (“place”) strategy necessary to successfully market your health care product or service. Comment on where, when and how customers prefer to access your product or service, and how that influenced your distribution channel strategy. If you wish, you may include a simple diagram of the distribution channel.</span> </p> <p> </p> <p> <span style="font-size:10pt;font-family:'Arial'">Within this section draft, please demonstrate your grasp of the marketing terminology and concepts related to distribution strategy. For example, describe the level of intensity of distribution, the types of relationships within your distribution channel, and the correct titles (retailer, wholesaler, agent/broker, etc.) of the various intermediaries in the channel.</span> </p> <p> </p> <p> </p> <p> </p> <p> </p> </td> </tr> </table> <p> <a name="_GoBack"> </a> </p> </div> </body></html> ">
