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5392015_Objectives_Target_Assignment1.docx
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Objectives & Target Market Assignment
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<!DOCTYPE html PUBLIC "-//ABISOURCE//DTD XHTML plus AWML 2.2//EN" "http://www.abisource.com/2004/xhtml-awml/xhtml-awml.mod"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:awml="http://www.abisource.com/2004/xhtml-awml/"> <head> <meta http-equiv="Content-Type" content="application/xhtml+xml; charset=UTF-8" /> <title> Abiword HTML Document </title> </head> <body> <div> <table border="0" cellpadding="0" style="width:100%;border:0.00pt solid #000000;border-collapse:collapse;empty-cells:show;table-layout:fixed"> <tr> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#003399;border:0.00pt solid #000000"> <p> <span style="font-size:14pt;font-family:'Arial'">Objectives & Target Market Assignment</span> </p> </td> <td rowspan="" colspan="" style="padding: 0.00pt;background-color:#003399;border:0.00pt solid #000000"> <p> </p> </td> </tr> <tr> <td rowspan="2" colspan="2" style="padding: 0.00pt;border:0.00pt solid #000000"> <p> </p> <p> <span style="font-size:10pt;font-family:'Arial'">In this writing assignment, you will complete the following steps:</span> </p> <p> </p> <p> <span style="font-size:10pt;font-family:'Arial'">Write at least two marketing objectives to be accomplished by this marketing plan. Be sure that your objectives are stated in a way to meet the criteria for “S.M.A.R.T.” goals, which means they are:</span> </p> <p style="margin-left:36.000000pt"> <span style="font-size:10pt;font-family:'Arial'">Specific -- answer the who, what, when, where, why questions</span> </p> <p style="margin-left:36.000000pt"> <span style="font-size:10pt;font-family:'Arial'">Measurable – include a numeric objective (“increase sales to $10 million”)</span> </p> <p style="margin-left:36.000000pt"> <span style="font-size:10pt;font-family:'Arial'">Attainable – within your reach, even if optimistic (you are willing to commit)</span> </p> <p style="margin-left:36.000000pt"> <span style="font-size:10pt;font-family:'Arial'">Realistic – have a reasonable likelihood of being met (you are able to commit)</span> </p> <p style="margin-left:36.000000pt"> <span style="font-size:10pt;font-family:'Arial'">Timely – have a deadline or time period attached</span> </p> <p style="margin-left:72.000000pt"> </p> <p> <span style="font-size:10pt;font-family:'Arial'">Based on your analysis of the market data, and a comprehensive understanding of the customer and the buying processes, write a 2-3 page description of the major segments of the market and the specific target market segment you have chosen to serve. Be sure to include a discussion of demographic and psychographic factors if you are targeting a consumer segment, or for business targets, a discussion of whether you are serving a producer, reseller, institution or government unit. Include your reasons for concluding that this is the target market segment that is most likely to be served profitably by your firm.</span> </p> <p style="margin-left:18.000000pt"> </p> <p> <span style="font-size:10pt;font-family:'Arial'">Please combine all sections of this draft (Marketing Objectives and Target Market Strategy) into a single document, along with citation of sources.</span> </p> <p> </p> <p> <a name="_GoBack"> </a> </p> <p> </p> <p> </p> </td> </tr> </table> <p> </p> </div> </body></html> ">
