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Kent MKTG450 quiz 6
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<p>Fear </p> <p>two-sided </p> <p>refutational </p> <p>XXXXXXXXXXX </p> <p>XXXXXXXX </p> <p>1 points </p> <p>Question X </p> <p>Expertise and XXXXXXXXXXXXXXX are XXXX XXXXXXXXX when XXXXXXXX XX XXXXXX ____, XXX of XXX categories of XXXXXX attributes. </p> <p>power </p> <p>XXXXXXXXXXXXXX </p> <p>XXXXXXXXXXX </p> <p>identification </p> <p>XXXXX </p> <p>X points </p> <p>XXXXXXXX 4 </p> <p>X radio XXXXXXXXXX XXXXXX with the following line: "XXX competitors think XX XXX't XXXX XXXXXXXXX for so little XXXXX, XXX XX XXXX XXX customers to XXXX XXXX we work hard to bring you value for your XXXXXX, XXX XXX prices are XXX real." XXX XXXXXXXXX XXXXX is using a(n) _____ appeal. </p> <p>XXX-sided </p> <p>functional </p> <p>emotional </p> <p>refutational </p> <p>XXXXX-of-XXXX </p> <p>X XXXXXX </p> <p>XXXXXXXX X </p> <p>When XXXXXXXXX want to XXXXX XXXXXXXXX that are XXXXXXXXX to XXXXXXX or XXXXXXXXX of XXXXX product XX a competitor, XXXX XXX XXX a(n): </p> <p>XXX-sided message. </p> <p>XXXXXXXXX message. </p> <p>emotional appeal. </p> <p>XXXXXXXXXXXX XXXXXX. </p> <p>XXXXX-XX-life appeal. </p> <p>1 XXXXXX </p> <p>XXXXXXXX 6 </p> <p>_____ XX XXX series XX decisions involved in XXXXXXXXXX the XXXXXXXXXXX message XX the XXXXXXXXXXX purchasers and/or users of XXX XXXXXXX or XXXXX. </p> <p>XXXXXXXX strategies </p> <p>Media XXXXXXXX </p> <p>Distribution XXXXXXXX </p> <p>Media XXXXXXXX </p> <p>Program rating </p> <p>X XXXXXX </p> <p>Question X </p> <p>XXXXX is XXX number of XXXXX a receiver is exposed to a XXXXXXX in a XXXXX XXXX XXXXXX. </p> <p>XXXXXXX </p> <p>XXXXX </p> <p>Coverage </p> <p>Frequency </p> <p>XXXXXXXXXXXX </p> <p>1 XXXXXX </p> <p>XXXXXXXX X </p> <p>_____ refers to XXX potential audience XXXX might XXXXXXX XXX XXXXXXX XXXXXXX a XXXXXXX. </p> <p>XXXXXXXXX </p> <p>XXXXX </p> <p>Viewer number </p> <p>Coverage </p> <p>Exposure </p> <p>1 XXXXXX </p> <p>XXXXXXXX X </p> <p>After the situation XXXXXXXX XXX the development XX XXXX the marketing and XXXXXXXX strategy plans, it XX XXXX to develop XXX media plan. XXX XXXXX step in XXXXXXXXXX a XXXXX plan XX XX: </p> <p>XXXXXX a media XXXX committee. </p> <p>set the XXXXX objectives. </p> <p>determine XXX XXXXX, frequency, XXX coverage XX XXX XXXXXXXXX XXXXX. </p> <p>select broad XXXXX XXXXXXX. </p> <p>XXXXXXX XXXXXXXXXXX campaigns. </p> <p>1 points </p> <p>Question 10 </p> <p>XXX XXXXX during the XXXX when television audiences are XXXXXXXX in order XX XXX XXXXXXXXXXX rates XXX XXXXXX: </p> <p>XXXXXX XXXXXXX. </p> <p>XXX XXXXXXXXX periods. </p> <p>frequency estimates. </p> <p>XXXXXXXXXXXXXX. </p> <p>XXXXXXXX media XXXXXXXXXX. </p> <p> <br> </p>">
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<!DOCTYPE html PUBLIC "-//ABISOURCE//DTD XHTML plus AWML 2.2//EN" "http://www.abisource.com/2004/xhtml-awml/xhtml-awml.mod"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:awml="http://www.abisource.com/2004/xhtml-awml/"> <head> </head> <body> <div> <p style="text-align:center"> <span style="font-size:14pt;font-family:'Times New Roman';text-decoration:underline">Kent MKTG450 quiz 6</span> </p> <p> <span style="font-size:12pt;font-family:'Times New Roman'">Question 1</span> </p> <p> <span style="font-size:12pt;font-family:'Times New Roman'">_____ is defined as an attraction for a source based on a resemblance between the source and receiver.</span> </p> <p> <span style="font-size:12pt;font-family:'Times New Roman'">Likability</span> </p> <p> <span style="font-size:12pt;font-family:'Times New Roman'">Familiarity</span> </p> <p> <span style="font-size:12pt;font-family:'Times New Roman';color:#ff0000">Similarity</span> </p> <p> <span style="font-size:12pt;font-family:'Times New Roman'">Expertise</span> </p> <p> <span style="font-size:12pt;font-family:'Times New Roman'">Power</span> </p> <p> <span style="font-size:12pt;font-family:'Times New Roman'">1 points</span> </p> <p> <span style="font-size:12pt;font-family:'Times New Roman'">Question 2</span> </p> <p> <span style="font-size:12pt;font-family:'Times New Roman'">NYNEX owned a substantial portion of the yellow pages advertising business in the New York/New England region, which it needed to protect following the breakup of AT&T. To protect itself from competitors, NYNEX ran a series of ads. One was a picture of a blue rabbit and headlined, "XXXX Tinting." Another showed Barbie and Ken XXXXXXX in XXXXXX costumes XXX XXXXXXXXX "Plastic Surgeons." At XXX bottom of XXXX ad XXX XXX XXX line, "XX it's out there, it's in XXXXX yellow pages." XXXX XXXXXXXX XX yellow XXXXX XXXXXXXX was successful because it XXX a XXXXX XXXXXX.</span> </p> <p> <span style="font-XXXX:XXXX;XXXX-family:'Times XXX Roman';color:#XXXXXX">Fear</span> </p> <p> <span style="XXXX-XXXX:XXXX;XXXX-XXXXXX:'Times XXX XXXXX'">XXX-XXXXX</span> </p> <p> <span style="font-XXXX:12pt;font-family:'XXXXX New Roman'">refutational</span> </p> <p> <span style="XXXX-XXXX:XXXX;XXXX-XXXXXX:'XXXXX New XXXXX'">XXXXXXXXXXX</span> </p> <p> <span style="font-XXXX:XXXX;font-family:'XXXXX New Roman';color:#XXXXXX">XXXXXXXX</span> </p> <p> <span style="font-XXXX:XXXX;font-family:'XXXXX XXX XXXXX'">1 points</span> </p> <p> <span style="font-XXXX:12pt;font-family:'Times XXX Roman'">Question X</span> </p> <p> <span style="font-XXXX:12pt;XXXX-XXXXXX:'XXXXX New Roman'">Expertise and XXXXXXXXXXXXXXX XXX very important when focusing XX source XXXX, XXX XX the categories XX source XXXXXXXXXX.</span> </p> <p> <span style="XXXX-size:XXXX;font-XXXXXX:'XXXXX XXX Roman'">power</span> </p> <p> <span style="XXXX-size:XXXX;font-family:'Times XXX Roman'">attractiveness</span> </p> <p> <span style="XXXX-XXXX:XXXX;font-family:'Times XXX Roman';XXXXX:#XXXXXX">credibility</span> </p> <p> <span style="XXXX-size:12pt;font-family:'XXXXX XXX Roman'">identification</span> </p> <p> <span style="font-size:12pt;XXXX-family:'XXXXX XXX Roman'">XXXXX</span> </p> <p> <span style="XXXX-XXXX:12pt;font-XXXXXX:'Times XXX XXXXX'">1 XXXXXX</span> </p> <p> <span style="XXXX-size:12pt;font-XXXXXX:'XXXXX XXX XXXXX'">Question 4</span> </p> <p> <span style="XXXX-XXXX:XXXX;XXXX-family:'Times New Roman'">A radio commercial begins XXXX the following line: "XXX XXXXXXXXXXX think XX can't XXXX XXXXXXXXX XXX so little money, XXX XX XXXX our customers to know XXXX XX XXXX hard to XXXXX you XXXXX XXX XXXX dollar, and XXX XXXXXX are for real." The furniture XXXXX XX using a(n) XXXXX XXXXXX.</span> </p> <p> <span style="XXXX-size:12pt;XXXX-XXXXXX:'Times XXX Roman'">one-XXXXX</span> </p> <p> <span style="font-XXXX:12pt;XXXX-family:'Times XXX Roman'">functional</span> </p> <p> <span style="XXXX-size:12pt;font-XXXXXX:'Times New XXXXX'">emotional</span> </p> <p> <span style="XXXX-size:XXXX;font-XXXXXX:'XXXXX XXX Roman';XXXXX:#XXXXXX">XXXXXXXXXXXX</span> </p> <p> <span style="XXXX-size:XXXX;XXXX-XXXXXX:'XXXXX New Roman'">XXXXX-XX-XXXX</span> </p> <p> <span style="font-XXXX:XXXX;XXXX-XXXXXX:'Times XXX XXXXX'">X points</span> </p> <p> <span style="font-XXXX:12pt;font-family:'Times New Roman'">XXXXXXXX 5</span> </p> <p> <span style="font-size:12pt;font-family:'Times New XXXXX'">When XXXXXXXXX XXXX to build attitudes XXXX XXX resistant to attacks or XXXXXXXXX of their XXXXXXX by a XXXXXXXXXX, they XXX XXX a(n):</span> </p> <p> <span style="XXXX-XXXX:12pt;XXXX-XXXXXX:'XXXXX XXX XXXXX'">XXX-sided XXXXXXX.</span> </p> <p> <span style="XXXX-size:XXXX;XXXX-XXXXXX:'XXXXX XXX XXXXX'">nonverbal XXXXXXX.</span> </p> <p> <span style="XXXX-size:XXXX;font-family:'XXXXX New XXXXX'">emotional appeal.</span> </p> <p> <span style="XXXX-size:12pt;font-XXXXXX:'Times New XXXXX';color:#ff0000">refutational XXXXXX.</span> </p> <p> <span style="font-size:XXXX;XXXX-family:'XXXXX XXX Roman'">XXXXX-of-XXXX XXXXXX.</span> </p> <p> <span style="font-size:12pt;XXXX-family:'XXXXX XXX Roman'">X points</span> </p> <p> <span style="XXXX-XXXX:12pt;XXXX-family:'XXXXX XXX XXXXX'">XXXXXXXX X</span> </p> <p> <span style="XXXX-XXXX:XXXX;font-family:'XXXXX New XXXXX'">XXXXX XX XXX XXXXXX of XXXXXXXXX XXXXXXXX in XXXXXXXXXX the promotional message XX the XXXXXXXXXXX purchasers XXX/or users of XXX product or brand.</span> </p> <p> <span style="font-XXXX:12pt;font-XXXXXX:'Times New XXXXX'">Creative XXXXXXXXXX</span> </p> <p> <span style="font-XXXX:12pt;XXXX-family:'Times New Roman';color:#ff0000">XXXXX Planning</span> </p> <p> <span style="font-XXXX:12pt;XXXX-family:'XXXXX New XXXXX'">XXXXXXXXXXXX XXXXXXXX</span> </p> <p> <span style="font-XXXX:XXXX;font-XXXXXX:'Times XXX XXXXX'">Media XXXXXXXX</span> </p> <p> <span style="font-XXXX:12pt;font-family:'Times XXX XXXXX'">XXXXXXX rating</span> </p> <p> <span style="font-size:12pt;XXXX-family:'Times New XXXXX'">X points</span> </p> <p> <span style="font-size:12pt;XXXX-XXXXXX:'Times XXX Roman'">Question 7</span> </p> <p> <span style="font-size:XXXX;XXXX-family:'Times New XXXXX'">_____ is XXX number of times a receiver XX exposed XX a XXXXXXX in a given XXXX period.</span> </p> <p> <span style="font-size:12pt;font-XXXXXX:'Times XXX Roman'">Potency</span> </p> <p> <span style="XXXX-size:12pt;XXXX-family:'XXXXX New XXXXX'">XXXXX</span> </p> <p> <span style="XXXX-size:12pt;font-family:'Times New XXXXX'">Coverage</span> </p> <p> <span style="font-size:XXXX;XXXX-family:'Times XXX XXXXX';color:#XXXXXX">XXXXXXXXX</span> </p> <p> <span style="font-size:XXXX;XXXX-XXXXXX:'XXXXX XXX Roman'">Mediatronics</span> </p> <p> <span style="font-XXXX:12pt;XXXX-XXXXXX:'Times New XXXXX'">X points</span> </p> <p> <span style="font-XXXX:12pt;font-family:'XXXXX New Roman'">Question X</span> </p> <p> <span style="font-size:XXXX;font-family:'XXXXX New Roman'">XXXXX refers XX XXX potential audience that XXXXX receive the XXXXXXX through a XXXXXXX.</span> </p> <p> <span style="font-size:12pt;XXXX-family:'Times New XXXXX'">XXXXXXXXX</span> </p> <p> <span style="font-XXXX:12pt;XXXX-XXXXXX:'Times XXX XXXXX'">Reach</span> </p> <p> <span style="font-XXXX:12pt;font-family:'XXXXX New Roman'">XXXXXX number</span> </p> <p> <span style="font-size:12pt;XXXX-XXXXXX:'XXXXX XXX Roman';XXXXX:#ff0000">XXXXXXXX</span> </p> <p> <span style="font-size:XXXX;font-XXXXXX:'XXXXX New Roman'">XXXXXXXX</span> </p> <p> <span style="font-XXXX:XXXX;XXXX-family:'XXXXX XXX Roman'">1 XXXXXX</span> </p> <p> <span style="XXXX-XXXX:12pt;XXXX-family:'Times XXX XXXXX'">XXXXXXXX 9</span> </p> <p> <span style="XXXX-size:12pt;font-XXXXXX:'Times New XXXXX'">After the XXXXXXXXX XXXXXXXX XXX XXX XXXXXXXXXXX XX XXXX the XXXXXXXXX XXX XXXXXXXX strategy plans, it XX time to develop the XXXXX plan. The XXXXX XXXX in XXXXXXXXXX a media plan is to:</span> </p> <p> <span style="XXXX-XXXX:XXXX;XXXX-family:'XXXXX New Roman'">XXXXXX a XXXXX XXXX committee.</span> </p> <p> <span style="XXXX-XXXX:12pt;XXXX-XXXXXX:'Times New Roman';XXXXX:#ff0000">XXX XXX media objectives.</span> </p> <p> <span style="XXXX-XXXX:12pt;XXXX-family:'Times XXX Roman'">determine XXX reach, XXXXXXXXX, XXX XXXXXXXX XX all available media.</span> </p> <p> <span style="XXXX-XXXX:XXXX;font-family:'XXXXX XXX Roman'">XXXXXX XXXXX XXXXX XXXXXXX.</span> </p> <p> <span style="XXXX-XXXX:12pt;font-XXXXXX:'Times XXX Roman'">develop XXXXXXXXXXX campaigns.</span> </p> <p> <span style="XXXX-size:XXXX;XXXX-XXXXXX:'Times New XXXXX'">1 XXXXXX</span> </p> <p> <span style="font-XXXX:XXXX;font-family:'XXXXX XXX Roman'">Question 10</span> </p> <p> <span style="font-XXXX:XXXX;XXXX-XXXXXX:'XXXXX New Roman'">The times XXXXXX the year XXXX television audiences are XXXXXXXX in order XX set XXXXXXXXXXX XXXXX are XXXXXX:</span> </p> <p> <span style="XXXX-XXXX:12pt;font-family:'XXXXX XXX XXXXX';color:#XXXXXX">XXXXXX periods.</span> </p> <p> <span style="font-size:12pt;font-XXXXXX:'XXXXX New Roman'">GRP XXXXXXXXX periods.</span> </p> <p> <span style="XXXX-size:XXXX;XXXX-family:'Times XXX XXXXX'">frequency estimates.</span> </p> <p> <span style="font-size:12pt;font-family:'Times XXX Roman'">XXXXXXXXXXXXXX.</span> </p> <p> <span style="font-size:XXXX;XXXX-family:'XXXXX XXX XXXXX'">XXXXXXXX XXXXX XXXXXXXXXX.</span> </p> <p> </p> <p> <span style="font-XXXX:XXXX;XXXX-family:'XXXXX New Roman'"></span> </p> <p> <span style="XXXX-XXXX:12pt;XXXX-XXXXXX:'Times XXX XXXXX'">ANSWER</span> </p> <p> <span style="XXXX-size:XXXX;XXXX-XXXXXX:'Times XXX XXXXX'">X.</span><span style="font-size:12pt;font-XXXXXX:'Times New Roman';XXXXX:#XXXXXX">XXXXXXXXXX</span> </p> <p> <span style="XXXX-size:12pt;font-family:'Times XXX Roman';color:#XXXXXX">X. humorous</span> </p> <p> <span style="XXXX-size:12pt;font-family:'XXXXX New XXXXX';XXXXX:#ff0000">X. credibility</span> </p> <p> <span style="font-XXXX:12pt;XXXX-XXXXXX:'Times XXX Roman';XXXXX:#ff0000">X. XXXXXXXXXXXX</span> </p> <p> <span style="font-XXXX:12pt;XXXX-family:'XXXXX New Roman';color:#XXXXXX">5. XXXXXXXXXXXX XXXXXX.</span> </p> <p> <span style="font-size:XXXX;font-XXXXXX:'Times New Roman';XXXXX:#ff0000">6. XXXXX XXXXXXXX</span> </p> <p> <span style="font-size:XXXX;font-XXXXXX:'Times New Roman';color:#XXXXXX">7. XXXXXXXXX</span> </p> <p> <span style="XXXX-XXXX:12pt;XXXX-XXXXXX:'XXXXX XXX Roman';color:#ff0000">X. XXXXXXXX</span> </p> <p> <span style="XXXX-XXXX:12pt;XXXX-family:'XXXXX XXX Roman';color:#XXXXXX">9. XXX XXX media objectives.</span> </p> <p> <span style="font-size:12pt;XXXX-XXXXXX:'Times XXX XXXXX';color:#ff0000">XX. sweeps periods.</span> </p> <p> </p> <p> </p> </div> </body></XXXX>">
