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An advertising manager wants to use a test marke
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<!DOCTYPE html PUBLIC "-//ABISOURCE//DTD XHTML plus AWML 2.2//EN" "http://www.abisource.com/2004/xhtml-awml/xhtml-awml.mod"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:awml="http://www.abisource.com/2004/xhtml-awml/"> <head> </head> <body> <div> <p style="margin-bottom:0.000000pt"> <span style="font-weight:bold;font-family:'Verdana';text-decoration:underline;background:#ffffff">An advertising manager wants to use a test market. What can be assessed using a test market, and how would a test market be used to assess each of these? </span> </p> <p style="margin-bottom:0.000000pt"> <span style="font-size:10pt;font-family:'Verdana';color:#000000">In any XXXXXXX giant or small, locally present or XXXXXXXX, XXXX XXXX are trying or getting an idea XX launch new product, XXXX XX XXX Test XXXXXXXXX. Test XXXXXXXXX XX an XXXXXXXXX tool used XX companies to provide XXXXXXX XXXX the probable XXXXXX XXXXXXX of a XXX product, or XXXXXXXXXXXXX XX a marketing XXXXXXXX.</span> </p> <p style="margin-bottom:0.XXXXXXXX"> <span style="font-size:XXXX;font-family:'Verdana';XXXXX:#XXXXXX">XXXX XXXXXXXXX can be used by a business XX assess</span> </p> <span></span><span style="XXXX-size:XXXX;font-XXXXXX:'Verdana';color:#XXXXXX">XXXXXXXXXXX of XXX XXXXXXX,</span><span></span><span style="font-XXXX:10pt;XXXX-XXXXXX:'XXXXXXX';color:#XXXXXX">XXXXXXXX satisfaction or acceptance XX XXX XXXXXXX,</span><span></span><span style="font-size:10pt;XXXX-family:'XXXXXXX';XXXXX:#000000">The XXXXXXXX level XX XXXXXXXX XXXXXXX XXX the XXXX XXXXXX, and XXXXXXXXXXXX XXXXXXXXXXXX XXX a XXXX XXXXXX.</span> <p style="XXXXXX-XXXXXX:0.XXXXXXXX"> <span style="font-size:XXXX;font-family:'Verdana';color:#XXXXXX">XX general we XXX say that test XXXXXX XXXXX insight XX XXXXXXXXX 4P XXXXXXXX (Product, XXXXX, XXXXX, promotion). XXXX XXXXX in XXXXXXXXXXXXX XX which segment XXX product launch XXX XX most XXXXXXXXXX.</span> </p> <p style="margin-XXXXXX:0.XXXXXXXX"> </p> <p style="margin-bottom:X.000000pt"> <span style="XXXX-XXXX:XXXX;XXXX-family:'XXXXXXX';XXXXX:#XXXXXX">XXXX XXXXXX uses XXX term ‘XXXX’ to get the fair XXXXXXXXXXXXX XX XXXX XXXXXXXX XXXXXX or behaves:</span> </p> <span></span><span style="font-XXXXXX:XXXX;XXXX-size:XXXX;font-family:'Verdana';XXXXX:#XXXXXX">T</span><span style="font-size:10pt;font-XXXXXX:'XXXXXXX';XXXXX:#XXXXXX">rial: XXXXXXX a consumer XXXX XXX a XXXXXXX, at XXXXX once.</span><span></span><span style="XXXX-XXXXXX:XXXX;XXXX-XXXX:XXXX;font-family:'XXXXXXX';color:#XXXXXX">X</span><span style="font-size:XXXX;XXXX-family:'Verdana';XXXXX:#000000">epeat: XXXXXXX the XXXXXXXX will XXXXXXXXXX it XXXXX XXX trial.</span><span></span><span style="font-weight:bold;XXXX-XXXX:10pt;XXXX-XXXXXX:'Verdana';XXXXX:#XXXXXX">A</span><span style="font-size:10pt;XXXX-family:'Verdana';color:#XXXXXX">doption: XXXXXXX XXX XXXXXXXX accepts the XXXXXXX XXX will XXXXXXXX it XXXXX.</span><span></span><span style="font-XXXXXX:bold;XXXX-XXXX:10pt;XXXX-family:'XXXXXXX';color:#000000">P</span><span style="XXXX-size:10pt;XXXX-family:'XXXXXXX';color:#000000">urchase XXXXXXXXX: XXX XXXXX XXX consumer XXXX XXX the XXXXXXX.</span> <p style="margin-bottom:X.XXXXXXXX"> <span style="XXXX-XXXX:XXXX;XXXX-XXXXXX:'Verdana';color:#XXXXXX">Example: X food XXXXX introducing XXX product XXX vegetarian XXXX XXXXXX. Now XXX XXXXXXX can XXXXXXX this product in their restaurant (in different location) with XXXX customization XXXX Indian XXXX XXXXX, so XX adding XXX spice. Based on XXX initial few XXXX XX feedback XXXX XXXXXXXXX and by success ratio XX XXX XXX XXXXXXX, XXX XXXXXXX can XXXXXX to go XXXXX with XXXXXXX or not. This is XXXXXX Test XXXXXXXXX.</span> </p> <p style="margin-XXXXXX:0.000000pt"> <span style="XXXX-XXXX:10pt;font-family:'Verdana';color:#XXXXXX">Test XXXXXX XXXXXXX XXX different industries one XXXXXX XXXXXXXXXXXX is XXXXX XXXXX:</span> </p> <p style="margin-XXXXXX:0.XXXXXXXX"> </p> Images Not Shown <p> <span style="XXXX-XXXX:XXXX;font-family:'XXXXXXX';XXXXX:#000000"></span></p> <p style="XXXXXX-XXXXXX:X.000000pt"> <span style="font-XXXX:XX.5pt;XXXX-XXXXXX:'Verdana';color:#000000"></span>Hossein XXXXXXXX, XXXXXXXX XXXXXX, (<span style="XXXX-size:XXX;font-XXXXXX:'Arial';XXXXXXXXXX:#ffffff">2008) "Testing XXXXXX XXXXXXXXXX for Different XXXXXX XXXXXXXXXXXXXX Funds"</span> <a XXXX="XXXXXXX"> </a> <span style="XXXX-size:9pt;XXXX-family:'XXXXX';background:#ffffff">, </span>American Journal XX XXXXXXXX<span style="font-size:9pt;XXXX-family:'Arial';XXXXXXXXXX:#ffffff">, Vol. XX Iss: 2, XX.17 – XX</span> </p> </div> </body> </XXXX>">
