Our everyday life is full of gadgets.. An average American was carrying in 2013, about 2.9 devices (scmagazine.com). If we look in a teenager’s pocket and backpack, we could find a tablet, mp3 player and of course everyones favourite, the smartphone. He also might have at home, a laptop and a portable video game console. Seems like a lot of fun, with unlimited possibilities. But suddenly the battery is depleted. You wanted to make just one more call or picture, but the battery is drained of its last power drops. You are nothomeof course! This is why my company – Imaginate Inc. had developed a new reliable and portable way to charge your batteries: Sunny Power Tank. Sunny Power Tank is a new portable battery charger. Designed with the latest solar cells technology, it can recharge a battery using the sunlight or a classic power cord at home. It comes with a set of cables which allows the user to connect and charge a great range of portable devices. It can recharge a device in real-time and it will be an ideal partner for smartphone and gadget heavy-users. Imaginate Inc. wants to find out if the product will fit with its objectives. Our Strategy Manager has conducted a SWOT analysis in order to determine the possible strengths and weaknesses and what could be the opportunities and threats on the market ( Kerin, Hartley, Rudelius, 2013, pg 207). After meetings with all our involved departments, we think that Sunny Power Tank has the following SWOT matrix:
Strengths
- A new innovative product
- Portable source of power
- A large number of potential customers
Weaknesses
-Not known on the market
- Might not be compatible with all the portable devices
- Cheaper alternatives
Opportunities
-Trendsetter
- Lower running costs for the customers
- Good market share
XXXXXXX
-Customers will XXX learn how XX XXX it
- Some competitors XXXXX develop their own XXXXXXX XXXXXXXX
- Small market XXXXX
XXXXX 1 &XXXXX; SWOT XXXXXXXX for Sunny XXXXX XXXX
Our XXXXXXX XXXXXXX XXX a XXXXXXX line for universal XXXXX XXXXXXXX XXX aftermarket XXXXXXXXX XXX XXXXXXXXXXX. We XXXXXX XX our customers XXX XXXXX out XXXX they expect from Sunny Power Tank. XXXXXXXXX and XXXXXXXXX together XXXX XXXXXXXXXXX XXXXXXXX are a good XXXXXX for XXXXXXXXXXX in XXXXXXXXXX new XXXXXXX XXXXX ( Kerin, XXXXXXX, Rudelius, XXXX, XX 208-209). XX found out XXXX current customers XXX using our XXXXX-XXXXXX batteries XXXX XXXXXXXXX. They consider XXX XXXXX-XXXXXX battery as an emergency XXXXXXXX. Sometimes XXXX XXXX forget to XXXXXXXX them when XXXXXXXX a power source. We XXXXXXXX XXX a XXX XXX our batteries to auto-XXXXXXXX. XXXXX XXXXX XXXX will XXXX XX XXXXX charging XX XXXXX photovoltaic cells in order XX capture XXX sunlight and XXXXXXXXX it into electricity. XXX XXX product XXXX XX XXXXXX. XX XXXXX this XX what our Senior Marketing XXXXXXX XXX concluded. We XXXX XXXXXXXX our current XXXXXX share XXX distribution channels. Financial projections are XXXX XXXX important as the XXXXXXX must XXXX an affordable XXXXX for XXX XXX XXXXXXXX, XXX it also XXXX XX XXXXXXXXXX for XX. Imaginate XXX. XX XXXXXXXXX on a monopolistic XXXXXXXXXXX XXXXXX XXXXX. XXXXX XXX XXXX firms XXXXXXXX accessories XXX portable electronic gadgets and they all XXX XX XXXX different XXXXXXXX XX varying XXX design, XXXXXX, XXXXX, pricing XXX functions. Entering this market is XXXXXXXXXX easy and XXX XXXXX can XX very XXXXXXXXXX in a XXXXXXXXXXXX way. XXXXXXXX, XXXXXXXXXXX and trademarks play a XXXXXXXXXXX role on XXXXXX a place XX XXXX market. XX XXXX XXXX of market structure, we XXXX XXXX XXXXXXXXXXX XXXX XXXXXXXXX a new product. Sunny Power XXXX will be registered as a XXXXXXXXX and XXX XXXXXXXXXX XXXX be XXXXXXXX. XX XXXX XXX, XX will XXXX a XXXX place XX XXX XXXXXX XXX at least a few XXXXX. Research and development XXXXX XXXX be higher, XXX XXXX XXXXXX, but XXX sale price XXXX XXXXXXX XXXX cost plus a XXXXXX XXXXXX XXXXXX. We concluded all XXXX facts XXXXX the XXXXXX structure XXXX XXX &XXXXX;XXXX Basic Market Models&XXXXX; (XXXXXXXXX, XXXX, and XXXXX. XXXX, XX XXX, 297). XXXXXXXX with XXX strong commitment XXX intensive research XXX XXXXXXXXXXX and innovative XXXXX, XX must also XXXXXXXXXXX that our XXXXXXXX are complementary. A gadget XXXXXXXXX is XXX XXXXXXXXX for using XXX XXXXXX XXXXXX. XXXX gadgets changed XXXXX XXXXXXXX XX the market in the XXXX years. Mobile XXXXXX are XXX an important equipment for any adult XX own, XXXXXXX XXXX from XXXXX a XXXXXXX device XX XXX XXXX in XXXXXXXX activities XXXX XXXXX, XXXXXXXXXXX XXX XXXXXXXXXX. Compact XXXXXXX XXXXXXX XXX XXX a frequent XXXXXXXXX XX XXXXXXXXX. All XXXX changes XXX XXXX good for XXXXX Power XXXX because XX the high potential XXXXXX but not so good XX XX XXXXXXXX XXX XXXX that buying XXXXXXXXXXX accessories is XXXXXXXXX XXXXXXXX. For XXXX XXXXX, our product XXX a high elasticity XXXXXXXXXXX). Price changes XXXX a XXXXX XXXXXX XX XXXXX XXX this XX why we XXXX XXXXXXXX XXXXXXXXXX XXX sales XXX XXXXXXXXXXXX XXXX. XX XXXX XXX following projection for quantities XXXX at a different XXXXX:
Quantity
14.000
XX.000
XXXXX
$XX
$22
Sales Revenue
$XXX.000
$330.XXX
Table 1- Price and quantity XXXXXXX XXX Sunny Power XXXX.
Applying the XXXXX elasticity XXXXXXXXXXX XXX XXXXXXX (McConnell, Brue, XXX XXXXX. 2009, XX XXX), XX XXXX the XXXXXXXXX figure:1.643. XX can XXX that XXXXXXXX the price for our XXXXX Power Tank will XXXXX higher revenue. XXX price change XXX have a XXXXX impact XX product demand. XX order to set XXX XXXX price XXX our XXXXXX XXXXXXX, XX must XXXX XXXX a XXXX at the production XXXX XXX especially XX the marginal costs XXX marginal XXXXXXX. XXX production facility XXX a fixed XXXX XX $30.000 XXX month XXX variable XXXX XXX XXXXXX XXXXXXXXX to production numbers. X employees XXX produce XXXX units per XXXXX. XX XXXXXXXX has a wage XX $2400 per month. XXX material XXX packing XXXXX XXX X$ XXX unit. XXXXXXXX and XXXXXXXXXXX registered a XXXX of $XXXXX. XXX warehouse can XXXXX 12.000 XXXXXXXX. XXXXX XXXXX XXXX must be XXXXXX XX a logistic XXXXXXXX which is charging us XXXX 10$ XXX stored XXXX. Fixed costs XXXXXX most XXX XXX XXX XXXXXXX. XXXX XX why our XXXX XXXXXXXXX XXXX be to produce XXX XXXX XX XXXX XX XXXXXXXX in order XX lower XXX average XXXX per product and the marginal XXXX. Producing XXXX 15.XXX units XXX XXXXX XXXX determine a higher cost XXX XXXX XXX XXX product, due to the XXXXX XXXXXXX XXXX. For XXXXXXX:
XXXXX cost = $XX.XXX/X
Variable cost/XXXX
Average cost per XXXX
Sales for $22/XXXX
XXXXXX/Loss
XXXX
XX
X.X
XX.X
-XX.XXX
XX.XXX
3.33
XX.53
XXX.000
+125640
2.XX
XX.XX
+XXXXXX
For XX.XXX we would need XX hire 8 workers XXX XX will XXXX to pay an extra $XX.000 XXX XXXXXXX. XX will XXXX $8.2 XXX the first XX.000 XXXXX = $XX.400 XXX for XXX XXXX XXXXXX of XXXX XXXXX we XXXX have $XX.XX per unit = 54.XXX. XXX most XXXXXXXXXX way/unit to produce is to XXXXXXXX the quantity XX 12.000. We should consider XXXXXXXXX in a larger XXXXXXXX warehouse. Not paying XXX extra $30.XXX XXX outsourced XXXXXXX services would XXXXXXXX XXX profit XXXXXXXX. XXX XX.000 units, XX would have $XXX.950 profit. XXX XX must XXX in XXX XXXXX place how XXXX will XX XXX XXXXXX demand. XXXXXXX XX not the only XXXXXXXX for XXX XXXXXX XXXXXXXXX. XX we showed above, XX XXXX XXXXXXXX XXX production XXXXXX in order to XXXXXXX an XXXXXXXXX XXXXXXX, XX much as possible. XXXXXXXXX efforts XXXX XX XXXXXXX on XXXXXXXXXX brand awareness in XXX first phase and increasing market XXXXX in XXX second phase. Our XXXXX XXXXXX XXXX XXXXXXX XXXXXXXXXXXX towards online XXXXXX XXX XXXXXXXXXXX XXXXX. In some states, we XXXX XXXXXX XXX XXXXXXXXXXXX with XXXXXXXXXXX in order to XXX our XXXXXXX in large XXXXXXXXX like Wal-XXXX. XX believe XXXX our product XXXX XXXXXXX a XXX milestone XXX gadget XXXXXXXXXXX. XXXXX XXXXX Tank XXXX allow anyone XX XXXXX XXX maximum XXXX XXXXX XXXXXXX without having XXXXXXX concerns. XXXX will XXXX search XXX the sunlight.
References :
XXXXXXXXXX, StevenHartley, William Rudelius, XXXX, XXXX of XXXXXXXXX, ISBN-XX: 978-0-XX-XXXXXX-X
XXXXXXXXX, Brue, and Flynn, 2009, XXXXXXXXX – XXXXXXXXXX, XXXXXXXX, and XXXXXXXX, XXXXXXXXXX edition, ISBN: XXX-X-07-337569-4
XXXXXXXXX :
Scmagazine, XXXX, XXXX XXXXXX device survey, XXXXXXXXX in XXXX XXXX://www.scmagazine.XXX/2013-XXXXXX-XXXXXX-XXXXXX/XXXXXXXXX/1222/#2
Kerin, XXXXXXX, XXXXXXXX, XXXX, XXXXXXXX, The Core, fifth XXXXXXX, XXXXXX-XXXX/Irwin , ISBN XXX-X-07-802892-2