Our everyday life is full of gadgets.. An average American was carrying in 2013, about 2.9 devices (scmagazine.com). If we look in a teenager’s pocket and backpack, we could find a tablet, mp3 player and of course everyones favourite, the smartphone. He also might have at home, a laptop and a portable video game console. Seems like a lot of fun, with unlimited possibilities. But suddenly the battery is depleted. You wanted to make just one more call or picture, but the battery is drained of its last power drops. You are nothomeof course! This is why my company – Imaginate Inc. had developed a new reliable and portable way to charge your batteries: Sunny Power Tank. Sunny Power Tank is a new portable battery charger. Designed with the latest solar cells technology, it can recharge a battery using the sunlight or a classic power cord at home. It comes with a set of cables which allows the user to connect and charge a great range of portable devices. It can recharge a device in real-time and it will be an ideal partner for smartphone and gadget heavy-users. Imaginate Inc. wants to find out if the product will fit with its objectives. Our Strategy Manager has conducted a SWOT analysis in order to determine the possible strengths and weaknesses and what could be the opportunities and threats on the market ( Kerin, Hartley, Rudelius, 2013, pg 207). After meetings with all our involved departments, we think that Sunny Power Tank has the following SWOT matrix:
Strengths
- A new innovative product
- Portable source of power
- A large number of potential customers
Weaknesses
-Not known on the market
- Might not be compatible with all the portable devices
- Cheaper alternatives
Opportunities
-Trendsetter
- Lower running costs for the customers
- Good market share
Threats
-XXXXXXXXX will not XXXXX how XX XXX it
- XXXX XXXXXXXXXXX XXXXX develop XXXXX own product versions
- XXXXX XXXXXX share
Chart 1 – XXXX analysis for XXXXX Power XXXX
Our XXXXXXX XXXXXXX has a product line for XXXXXXXXX phone XXXXXXXX XXX XXXXXXXXXXX batteries for XXXXXXXXXXX. XX XXXXXX XX our XXXXXXXXX XXX XXXXX out what XXXX expect from XXXXX XXXXX Tank. Customers and XXXXXXXXX together XXXX competitive XXXXXXXX XXX a good source for information in XXXXXXXXXX new XXXXXXX ideas ( Kerin, XXXXXXX, Rudelius, 2013, XX XXX-209). XX XXXXX out XXXX XXXXXXX customers XXX using our XXXXX-XXXXXX XXXXXXXXX when XXXXXXXXX. They XXXXXXXX XXX after-market battery as an XXXXXXXXX solution. Sometimes they even forget to XXXXXXXX them XXXX reaching a power XXXXXX. XX XXXXXXXX XXX a way XXX our XXXXXXXXX XX auto-recharge. Sunny Power XXXX XXXX XXXX on solar XXXXXXXX XX using XXXXXXXXXXXX cells in order XX capture the sunlight and transform it into electricity. XXX XXX XXXXXXX will be XXXXXX. XX least this is XXXX XXX XXXXXX XXXXXXXXX XXXXXXX has XXXXXXXXX. XX must XXXXXXXX our current XXXXXX share XXX distribution XXXXXXXX. XXXXXXXXX projections are XXXX very XXXXXXXXX as the XXXXXXX must have an XXXXXXXXXX price XXX the end XXXXXXXX, but it XXXX must XX XXXXXXXXXX XXX XX. Imaginate Inc. XX XXXXXXXXX XX a XXXXXXXXXXXX competition XXXXXX model. XXXXX are XXXX firms offering accessories for portable XXXXXXXXXX gadgets and XXXX XXX XXX XX XXXX XXXXXXXXX XXXXXXXX XX varying XXX design, colors, brand, XXXXXXX XXX functions. XXXXXXXX this XXXXXX XX XXXXXXXXXX XXXX XXX XXX price can XX very XXXXXXXXXX in a minimalistic way. Branding, XXXXXXXXXXX XXX XXXXXXXXXX play a XXXXXXXXXXX role on taking a place XX XXXX XXXXXX. On XXXX XXXX of XXXXXX XXXXXXXXX, we XXXX take XXXXXXXXXXX XXXX XXXXXXXXX a XXX XXXXXXX. XXXXX Power XXXX will be XXXXXXXXXX as a XXXXXXXXX XXX XXX technology XXXX XX patented. XX this XXX, we XXXX have a XXXX place XX XXX market for XX least a few years. XXXXXXXX and development XXXXX will XX XXXXXX, XXX XXXX XXXXXX, but XXX XXXX XXXXX XXXX reflect XXXX XXXX plus a better profit margin. We XXXXXXXXX all XXXX facts about XXX market XXXXXXXXX XXXX XXX “XXXX XXXXX XXXXXX Models” (McConnell, XXXX, and XXXXX. 2009, pg 210, XXX). Together with XXX strong commitment for intensive research and development XXX innovative XXXXX, XX XXXX XXXX acknowledge that XXX XXXXXXXX are complementary. A XXXXXX accessory XX XXX XXXXXXXXX for using XXX device itself. Some XXXXXXX XXXXXXX their XXXXXXXX on XXX market in the last years. Mobile XXXXXX are now an XXXXXXXXX equipment XXX any adult to own, XXXXXXX XXXX from being a leisure device to one used in XXXXXXXX activities XXXX sales, XXXXXXXXXXX XXX management. Compact XXXXXXX XXXXXXX XXX now a XXXXXXXX XXXXXXXXX on XXXXXXXXX. All this XXXXXXX are very XXXX XXX XXXXX XXXXX Tank XXXXXXX of XXX XXXX XXXXXXXXX market but XXX so XXXX XX XX consider XXX fact XXXX buying XXXXXXXXXXX XXXXXXXXXXX XX something XXXXXXXX. XXX this XXXXX, XXX product has a high XXXXXXXXXX XXXXXXXXXXX). Price changes have a XXXXX XXXXXX XX XXXXX XXX XXXX XX why XX XXXX XXXXXXXX XXXXXXXXXX our sales and distribution team. We XXXX XXX following projection for XXXXXXXXXX sold at a different XXXXX:
Quantity
XX.000
XXXXX
$XX
$22
XXXXX Revenue
$XXX.XXX
$330.000
Table 1- Price XXX quantity changes for XXXXX Power Tank.
Applying XXX XXXXX elasticity coefficient XXX formula (XXXXXXXXX, XXXX, XXX Flynn. XXXX, XX 114), we XXXX the XXXXXXXXX figure:1.643. We XXX say that lowering XXX XXXXX XXX XXX Sunny XXXXX XXXX will XXXXX XXXXXX revenue. XXX XXXXX change can have a great XXXXXX XX product XXXXXX. XX order to set the best XXXXX XXX our XXXXXX product, we must XXXX XXXX a look XX the XXXXXXXXXX cost and especially at the XXXXXXXX XXXXX and XXXXXXXX revenue. XXX XXXXXXXXXX facility has a fixed XXXX of $30.000 per month XXX variable cost XXX XXXXXX according XX XXXXXXXXXX XXXXXXX. X XXXXXXXXX XXX produce 2000 XXXXX XXX month. XX XXXXXXXX has a XXXX of $XXXX per XXXXX. XXX XXXXXXXX and packing costs are X$ per unit. XXXXXXXX XXX XXXXXXXXXXX XXXXXXXXXX a XXXX of $10000. Our XXXXXXXXX can XXXXX 12.XXX XXXXXXXX. XXXXX XXXXX XXXX must XX XXXXXX at a logistic XXXXXXXX XXXXX is charging us XXXX XX$ XXX stored unit. XXXXX costs XXXXXX XXXX for our new XXXXXXX. This XX why our XXXX XXXXXXXXX XXXX be XX XXXXXXX XXX sell as XXXX XX XXXXXXXX in order XX XXXXX the average cost XXX product and XXX XXXXXXXX XXXX. Producing XXXX 15.XXX units XXX XXXXX will determine a higher XXXX XXX unit XXX our XXXXXXX, due to XXX XXXXX XXXXXXX cost. XXX example:
XXXXXXXX
Fixed XXXX = $40.XXX/X
XXXXXXXX XXXX/XXXX
XXXXXXX cost XXX XXXX
Sales XXX $22/XXXX
Profit/XXXX
XXXX
20
X.X
28.X
-XX.XXX
12.XXX
3.33
8.X
XX.XX
XXX.XXX
+125640
XX.XXX
2.XX
330.XXX
+XXXXXX
XXX 15.XXX XX XXXXX need to hire X workers XXX we will have to XXX an XXXXX $30.000 XXX storage. XX XXXX have $X.X for XXX XXXXX 12.XXX XXXXX = $98.400 and for the next XXXXXX XX XXXX XXXXX we XXXX have $18.XX XXX unit = 54.XXX. XXX XXXX profitable way/unit XX XXXXXXX XX XX XXXXXXXX the XXXXXXXX XX XX.000. XX should consider investing in a larger XXXXXXXX XXXXXXXXX. Not XXXXXX XXX extra $30.000 XXX XXXXXXXXXX XXXXXXX XXXXXXXX XXXXX XXXXXXXX our XXXXXX slightly. XXX XX.000 units, XX XXXXX XXXX $166.950 profit. But we must see in the XXXXX XXXXX how XXXX will XX XXX XXXXXX demand. Pricing is not XXX only XXXXXXXX XXX our XXXXXX customers. XX we XXXXXX XXXXX, we will register our XXXXXXXXXX XXXXXX in order XX XXXXXXX an XXXXXXXXX XXXXXXX, XX much as possible. XXXXXXXXX XXXXXXX will XX focused XX XXXXXXXXXX brand awareness in the XXXXX XXXXX XXX increasing market XXXXX in XXX second phase. XXX sales policy XXXX XXXXXXX distribution towards online XXXXXX XXX XXXXXXXXXXX XXXXX. XX some XXXXXX, we will XXXXXX for XXXXXXXXXXXX XXXX XXXXXXXXXXX in order to XXX our XXXXXXX in large retailers XXXX XXX-Mart. XX believe that our product will XXXXXXX a XXX XXXXXXXXX for XXXXXX accessories. XXXXX XXXXX Tank will XXXXX anyone to enjoy the maximum XXXX their gadgets XXXXXXX having XXXXXXX XXXXXXXX. XXXX XXXX only XXXXXX for the XXXXXXXX.
References :
XXXXXXXXXX, XXXXXXHartley, XXXXXXX XXXXXXXX, 2013, XXXX of XXXXXXXXX, XXXX-XX: 978-X-XX-813998-X
XXXXXXXXX, Brue, and XXXXX, XXXX, XXXXXXXXX – XXXXXXXXXX, XXXXXXXX, and XXXXXXXX, XXXXXXXXXX XXXXXXX, ISBN: XXX-0-07-337569-X
Reference :
XXXXXXXXXX, XXXX, XXXX XXXXXX XXXXXX survey, retrieved in from XXXX://www.scmagazine.XXX/2013-XXXXXX-XXXXXX-XXXXXX/slideshow/XXXX/#2
Kerin, Hartley, XXXXXXXX, XXXX, XXXXXXXX, The Core, fifth XXXXXXX, McGraw-Hill/XXXXX , ISBN 978-0-XX-XXXXXX-2