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Introduction to marketing.
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</p> <p>Figure 1.0 - <a XXXX="https://XXX.XXXXXXXX.com/XXXXXXXXXX/269599/net-sales-XX-adidas-XXX-puma-worldwide/">https://XXX.statista.XXX/XXXXXXXXXX/XXXXXX/XXX-sales-of-XXXXXX-XXX-puma-worldwide/</a> (Global XXXXXXX XX XXXXXX, Nike, XXX puma) </p> <p>Illustrated by XXX XXXXX XXXXX, XXX XXXX XXXXXXXX XXXX Nike XXX Adidas aren’t XX XXXXX XXXX at as XXXXX year they XXX increasing in revenue. Consumers XXX aware XX XXXX brands, XXX therefore there is a conflict XX increased competition between XXX two XXXXX brands. XXXX seems XX have XXXXXXX XX XXX market in XXXXX of revenue XX total revenue ratio XXXXXXXXX XX XXX chart XXXXX. XX XXXXXXXX to XXX XXXXXXXXXXX XXXX brands will have XX XXXXX their prices to attract potential XXXXXXXXX. XXXX XXXXXX XXXX XXXXXXX their marketing strategy methods. Their psychographic XXXXXXXX have XXXXXXX to XXXXXXX personalities XXXX the upcoming years. XXXX XXXXXXXXXX its “XXXX XX it” slogan XXXXXXXX. While XXXXXX is making sure XXXXX products are affordable XXX the middle-class. XXXX XXXXXX XXX XXXXXXXXX and XXXXXXXXXX XXXX every year. XXXX XXXXXXXX XXXX XXXX XXX XXXX passed XXX introductory XXXXX because it XX usually the costliest XXXXX throughout a product’s life cycle. The XXXXXXXXXX scales XXXX XXXX XXX XXXXXXX of XXXXXXXXX and XXXXXXXXX the XXXXXXXXXXXXX XXXX reduce XXXX XXX XX product manufacturing XXXXXXXXXX. Therefore, XXX total XXXX of XXXXXXXXXX will XX XXXXXXX, because XX XXXX the total revenue XXXX XXXXXXXX XX the XXXX XX production isn’t an XXXXX. XXXXX XXX some XX the XXXXXXXXXX the XXXXXXXXXXX utilize to stay in XXX market XXX stay competitive. XXXXX XX one XXXX XXXXXXXXXXX brand, XXX that is XXXX. Although XXXX XXX chart it has the lowest revenue XXXXXXXX amongst the three XXXXXX. Adidas was XXXXXXX in 1924, XXX XXXXXXXXX XXX been in the market for XX years. XXXX has been around since 1964, and XXXXXXXXX XXX been around XXX XX XXXXX. </p> <p> </p> <p><b>AnsweriQuestioni3</b> </p> <p>XXXXX positioning in the market is XXXXXX XXXXXXXX based on their XXXXXXX XXX values. XXXX XXXX to inspire XXXXXX, XXXXXXX of pitching XXXXX or XXXXXXXX XX certain products. Their ads and campaigns promote XXXXXXX, empowerment, XXXX-XXXX, XXX far XXXX than that. XX XXXXX so, Nike has cut their costs in XXXXXXXXXXX XX millions XXXXX, XX their customers XX it XXX XXXX via inspirational customer-created XXXXXXX. XXXXX they then XXXXXXX XXX budget XX XXXXX more XXXXX XX XXX XXXXXXXXXXXXXXX friendly XXXXXX of XXX company, XXXXXX sure they do their XXXX. Not only XXXX, XXXXXXX up funds XX donate XXX sponsor XXXX XXXXXXXX events. XX positioning XXXXXXXXXX XX more XXXX a mere sports XXXXXXX company, XXX a XXXXXXX XXXX XXXXXX everyone to XXX to XXXXXXX XXXXX dreams/goals. XXXXXX XXX’t just buy their XXXXXXXX, XXXX buy XXXX experience. Nike XXXXXXXX if you XXXX a body, you’XX an athlete XXX XXXX out to push XXXXXXXX to believe in XXXXXXXXXX. Not XXXX their XXXXXXXXX- XXXXXXX. </p> <p>Adidas XXXXXXXX is almost entirely based XX XXXXX XXXXXXX XXXXXXXXXX. XXXX XXXX XX be XXX XXXX XXXXXXX in the world through “Designing, building XXX XXXXXXX XXX best XXXXXX products in the XXXXX, XXXX the best service XXXXXXXXXX”. XXXXX XXXXXXXXX XXXXXXXX XXX the XXXXXXXXXXX is XXXXX on XXXXX XXXXXXX: XXXXX, Locations, Open XXXXXX. XXXXXX XXXXXXX customers to order XXXXX products that they XXXXXX XXXX optimal XXXXXXXX times. XXXXXX XXXX targets XXXXXXXX locations XXXXX on XXXXXXXXX’ perception, buying choices, and individual XXXXXXXXXXXX. Adidas also XXXXXX XXXXXXXX, XXXXXXXX, XXX consumers XX XXXX XXXX in co-designing future XXXXXXXXXX, and XXXXXX. </p> <p> </p> <p>XXXX’s positioning is XXXX effective because it directly influences XXX consumers. XX XXXXXX above, XXXXX XXXXXXXXXXXXXX target all types XX XXXXXXXXXXX: XXXXXX people, watchers, or XXXX XXXXXX that XXXX the XXXXX, XXXXXX. XXXX creates a diverse XXXXXX XXXXXXXX XXXX XX deliver XXXXXXXX to all XXXXXXXXXXX XXXXX. Nike XXXXXXXXX people through XXXXXX XXXXXX XXXXXXX in themselves to XXXXXX XXXXXXX: “Just do it”. </p> <p> </p> <p><b>XXXXXXXXXXXXXXXXX</b> </p> <p><b>Nike –XXXXXXXXXXXXXXXXX</b> </p> <p>Nike uses a cost-XXXX XXXXX XXX XXXXXXXXXXX XXXXX XXXXXX. XXX XXXXX XX XXXXXXX, you XXXXXXXXX XXX total costs XX XXXX XXXXXXXX XXXXX includes XXXXXXXXXXXXX, XXX distribution. XXXX you XXXX XXXXXX the products XXXXXXX price to achieve the profit you want. The idea XXXXXX XXXX XXXXX XX XXXX you XXX XXXXX your XXXXXXX XXXXX up XX XXX XXXXX XXXXX customers are XXXXXXX to pay. </p> <p>I XXXXX XXXX XXX XXXX-XXXX model as it XXXXXX XX be an optimal solution for profits and making XXXXXXXXX happy. XXXX XXXXX XXXXXXXXX XXXX XXX XXXXXXXX is willing XX XXX, and XXXX consumers XXX XXXX XXXX XXXXXXX to XXX XXX XXXXXXX prices of Nike. XXXXX Nike XXXX a XXXXXXXXXXXXXX market XXXXXXXX the consumers will be able XX XXXXXX the things XXXX want in the XXXXX of XXX XXXXXXXXXXXXX XXXXXXX. </p> <p><b>XXXX – Marketing XXXXXXXXXXXXXX XXXXXXXX </b> </p> <p>XXXX’s message XX “To bring inspiration XXX XXXXXXXXXX to every XXXXXXX in the world”. Nike’s marketing communications strategy XXXXXXXX multiple XXXXXXX of communication: Advertising, XXXXXXXXXX, XXXXXX XXXXXXXXX, and XXXXXX media. XXXX recognizes that social media XX XXX XXXX of communication when it XXXXX XX the digital age. By XXXXXXXXXXX themselves XXXX XXXXXX media, this XXXXXX XXXX XX continuously market their XXXXXXXX XXXXXXX spending money XX other XXXXXXX of communication XXXX XX advertisements. XXXX by submitting a video online, others XXX XXXXX it XXX XXXXXXXXX it through XXX XXXXXXXX for XXXXXXXX XX see. XXXX XXXXXXXXX a XXX of XXXXXXXXXXX events XXXXX XXXXXXXX together athletes all XXXX XXX XXXXX XX test and XXX their products XXXXXXX XXXXXXXXX XXXXXXXXX. </p> <p>I would keep XXX current strategy as it’s XXXX diverse in XXX way XXXX it targets all XXXXXXXX personality XXXXX. It’s very XXXXXXXXX in reaching out XX XXX XXXXX XX XXXXXXXXX XXXXXXX it XXXXXX to XXXX XXX form in digital XXXXXXXXXXXXXX, XXXXXXX discussions, XXXX XXXX participation, and XXXXXXXXXX. Consumers are XXXX than willing to XXXXXXXXXXX and learn more about XXXX XXXX XXX XXXXX XXXXXXXXXXXXX are XXXXXXXXX for them. </p> <p><b>XXXX – Distribution XXXXXXXX</b> </p> <p>Nike distributes XXX XXXXXXXX through three XXXXXXXX: XXXXXXXXX XXXXXXXXX, XXX XXXXXXXX to XXX consumer. Whole sale companies XXXXXXX independent XXXXXX, XXX XXXXX stores. XXXXXX XX XXX consumer XX done XXXXXXX XXXX owned stores, and XXXXXXX their online website. </p> <p>I would keep the XXXXXXX XXXXXXXX XX it XXXXXXXX diversity amongst the potential XXXXXXXX consumers. Consumers can browse XXXXX XXXXXXX and XXXX XXXXXXXX XXXXXXXX goods for XXXXX XXXXX. If XXXX don’t XXXX access XX XXX internet they XXX visit XXXXX local Nike Store, or a XXXXXXXXX company like Sport’s Check. </p> <p> </p> <p> </p> <p><b>XXXXXX – Price XXXXXXXX</b> </p> <p>XXXXXX uses the XXXXXXX XX competitive pricing. XXXXXXXXXXX XXXXXXX considers other XXXXXXXXXXX XXXX XX XXXX, Puma, and XXXXX XXXXX. XXX XXX products that are unique XXX are added to the XXXXXX XXXX XXX XXXXXXX XXXXXXX. The XXXXXX customers XXX XXXXXX XXX the upper XXXXXX XXXXX, and XXXXXXXXX XXXX XXXX XX XXXX XXXX into XXXXXXX XXXX XXXXXXXXXXX XXXXX price relative XX their competitors to XXXXXXXX their XXXXXX XXXXXXX. </p> <p>I would XXXX XXXX XXXXXXXX because it XXXXXX Adidas to XXXXXXXXX XXXXX XXXXXX XXXXXXXXXX to XXXXX brands XXXXXX XXXX XXXXXXXXXX XX their XXXXXX – the upper middle class. </p> <p><b>XXXXXX – XXXXXXXXXXXXX XXXXXXXX</b> </p> <p>Adidas XXXXXXX XXXXXXX communicating XXXX XXXXXXXXX customers through: XXXXXXXXXXXXXX, social XXXXX, and promotions. Adidas XXXXXX XXXXXX XXXXXX through XXXXXXXX XXXXXX XXXXX XXXXXXXXX like XXXXXXXXX, XXXXXXXX, XXX snapchat. It XXXXXX users XX comment XX pictures, videos, XXX share XXXX XXX XXXXX XXXXXX XX XXX. This XXXXXXX a span of XXXXXXXXX across XXX XXXXX making XXXXXX XXXXX of the products Adidas XXX to XXXXX. Though XXXXX effectiveness in promoting XXXXX XXXXXXX through XXXXXX is at a XXXXXXXXXX, XXXX XXXXX to prevail here. </p> <p>I would change XXXX XXXXXXXX XX holding real life XXXXXXXXXXX XXXXXX with XXXXXXX stars promoting XXXXX XXXXXXXX XXXXXXX XXXXXXXXX endorsements. This creates the XXXX XXXX their products XXX XX XXXX XXXXXXX such XXXX XXXX professional athletes XXXXXXXX XXXXX them. </p> <p> </p> <p><b>XXXXXX –XXXXXXXXXXXXX XXXXXXXX</b> </p> <p>Adidas distributes XXXXX XXXXXXXX XXXXXXX XXXXXX XXXXXX, XXX their own XXXXXX XXXXX. XXXXXXXXX, XXXX XXXXXXXXXX through two XXXXXXXX: Retail XXXXXX, and XXXXXXXX to the XXXXXXXX through their XXXXXXX. </p> <p>I wouldn’t change this XXXXXXXX XX it XXXXXXXX many options XXX XXXXXXXXX XX XXXXXX XXX XXXXXXXX XXXXXX’ XXXXXXXX. </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p><b>XXXXXXXXXX</b> </p> <p> </p> <p><i>Global XXXXXXX of adidas, Nike, XXX puma from XXXX to 2018 XXXXXXXXX from </i><a XXXX="XXXXX://XXX.statista.XXX/XXXXXXXXXX/XXXXXX/XXX-sales-of-XXXXXX-and-XXXX-XXXXXXXXX/"><i></i></a><i><a XXXX="XXXXX://www.XXXXXXXX.XXX/statistics/269599/XXX-sales-of-adidas-XXX-puma-worldwide">https://XXX.statista.XXX/statistics/XXXXXX/XXX-XXXXX-XX-XXXXXX-and-XXXX-worldwide</a></i> </p> <p> </p> <p><i>Tanya Mongia (XXXX) Citiation: XXXX’s Communication XXXXXXXX XXXXXXXXX XXXX </i><a XXXX="https://www.linkedin.com/pulse/XXXXX-XXXXXXXXXXXXX-XXXXXXXX-XXXXX-mongia"><i></i></a><i><a href="https://XXX.XXXXXXXX.com/pulse/XXXXX-communication-strategy-XXXXX-XXXXXX">XXXXX://www.XXXXXXXX.com/pulse/nikes-communication-strategy-tanya-XXXXXX</a></i> </p> <p> </p> <p><i>Hitesh Bhasin (XXXX) Citation: XXXXXXXXX strategy of Adidas </i><a href="https://XXX.marketing91.com/XXXXXXXXX-strategy-XX-XXXXXX/"><i></i></a><i><a XXXX="https://www.XXXXXXXXXXX.XXX/marketing-strategy-XX-adidas/">https://XXX.XXXXXXXXXXX.com/XXXXXXXXX-strategy-XX-adidas/</a></i> </p> <p> </p> <p><i>XXXXXX XXXXX (XXXX) Citation: XXXX’s Brilliant XXXXXXXXX Strategy XXXXXXXXX from </i><a XXXX="https://www.XXXXXXXXXXXXX.XXX/blog/XXXX-XXXXXXXXX-strategy/"><i></i></a><i><a XXXX="https://www.referralcandy.com/XXXX/XXXX-marketing-strategy/">XXXXX://XXX.referralcandy.com/blog/nike-marketing-XXXXXXXX/</a></i> </p> <p> </p> <p><i>XXXXXXXX Rains (XXXX) XXXXXXXX: XXXXXX Buy: Nike XX Adidas XXXXXXXXX from </i><a href="XXXXX://www.zacks.com/XXXXX/news/XXXXXX/XXXXXX-buy-XXXX-nke-vs-adidas-XXXXX"><i></i></a><i><a href="XXXXX://www.zacks.com/stock/XXXX/XXXXXX/XXXXXX-XXX-XXXX-XXX-vs-adidas-addyy">https://www.zacks.XXX/XXXXX/XXXX/317250/better-buy-XXXX-nke-vs-XXXXXX-XXXXX</a></i> </p> <p> </p> <p> </p> <p> </p> <p> </p><p><XX></p>">
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