Disney Case Study
Disney is a well-known, diversified media conglomerate responsible for some of the most iconic productions and characters of this era. This essay will evaluate the Disney case study through a personal review of Disney’s products, an evaluation of Disney’s three previous leaders, an analysis of Disney’s unique value proposition and strategic pillars, and an overview of disruptive trends and strategic challenges. This essay will then end with recommendations for Disney’s challenges and future leadership.
Personal review and perception of Disney’s products
In this author’s opinion, Disney has successfully built an entire universe of entertainment products that touch our lives across different stages. As a significant fan of the Marvel Cinematic Universe and Star Wars movies, it is clear that Disney, in this author’s life, has set the tone for values, fantasy and role models. Yet, for this author’s younger siblings, timeless classics such as Pinocchio, Dumbo, Bambi (and their live action reboots) have played the same role. This author has also frequently purchased Disney merchandise, games and visited multiple Disney theme parks, such as Disneyland Orlando, the Star Wars comic book series, and the Avengers Assembled mobile game. This author’s experience of Disney’s has thus shaped the view that Disney has become ubiquitous in modern life, through a savvy and deliberate strategy of product diversification which allowed Disney’s products to spread quickly through several distinct demographics. Furthermore, this author has the perception that Disney has always kept its brand of family-friendly entertainment untouched and pure throughout their various franchises, which has translated to enduring appeal XX the XXXX XX its audiences.
Evaluation XX Disney, Eisner and XXXX as strategic XXXXXXX using the Level-X XXXXXXX
XXXX Disney was a strategic leader XXX would XXXX XX a Level-X leader XX XXX Level-X XXXXXXX. This XX XXXXX XX XXXXXX’s use XX personality-XXXXX characters such XX XXXXXX Mouse, XXX XXXXXXXX after XXXXXXXX by XXXXXXXXX Pictures, his use of XXX-friendly XXXX-length XXXXXXXX XXXXX, XXX XXXXXX XX a flat, XXXXXXXXXXXXXXX XXXXXXXXXXX, and his steadfast emphasis on XXXXXXXXXXXXXXX and quality. Disney’s strategic decisions may be XXXX in his establishment of XXX XXXXXXXXXX XXXXX park XX XXXXXXXXXXX XXXXXXXXX XXXX, which anchored XXXXXXXXX XXXXXXXXX XXX XXX company, XXX XXX XXXXXXXXXXXX EPCOT XXXXX XXXX, which XXX later XXXXXXXXXX XXXX XXXXXX XXXXX. His strategic XXXXXXXXXX XXX also XXXXXXXXXXXX by XXX decision XX diversify the company XXXX business XXXXX XXXX XX XXXXX XXXXXX, XXXXX and XXXXXXXXXXX licensing, which laid the XXXXXXXXXX XXX XXX highly successful ‘franchise XXXXX’, XXXXX XXXXX tap on synergies XXXXXX business lines. These XXXXXXXXXXX XXXX born out XX Disney’s XXXXXXXXXX to engaging XXX XXXXXXXXX XXX listening XX their XXXXXXXX in a XXXXXXXXXXXX XXXXXX, XXXXX XXXXXXXXXX a XXXXXX XXXXXXXXXXXX XXXX XX push through with XXXXX, strategic XXXXXXXXXXX such as XXXXXX World and business XXXX diversification.
Eisner was less XX a strategic XXXXXX who XXXXX XXXX XX Level-X XX XXX Level-5 XXXXXXX, XX he simply continued XX XXXXX on XXXXXX’s legacy XX XXXXXXXXXX, XXXXXXX, XXXXXXXX and synergism across XXXXXXXX lines, and XXXXXX XX XXXXXXXXXX XXXXXX’s strong base of operations by XXXXXXXXXXXX XXXXXXXXX XXXXXXXXX functions to coordinate across XXXXXXXX XXXXX to raise XXXXXXX XXX market XXXXX. Eisner was XXXX XXXXXXXXXXX XXX reviving Disney’s television and animated film programmes, and XXXXXXXXX Disney XXXXX XXXXX XXXX XXX XXXXXXXXXXX XXX tie-in XXXXXXXXX XXXXXXXXX. XX XXX XXXXX XXXXX XX leader, Eisner’s style XXXX led XX an over-XXXXXXXXXXX XXXXXXXXX XXXXXXX, unsustainable XXXXXXXXXXXX XXX a XXXXXXXXXXX revolt, which XXXXXXXXX XXXX he XXX an XXXXXXXXXXX XXXXXX who was not XXXXXXXXX XXXXXX XX XXXXXXX strong growth XXX XXX XXXXXXX. Clearly, Eisner XXX able to XXXXXXXX people and XXXXXXXXX XXXXXXXXXXX, but did XXX XXX XX a clear XXX compelling XXXXXX as a XXXXX 4 XXXXXX should, XXX XXX XXX XXXX XXXXXXXX humility in XXXXXXX with the crises XXXX XXXXXXXXXXXXX XXX XXXXX career in Disney, XX a XXXXX X leader XXXXXX.
Finally, XXXXXX ‘Bob’ XXXX may be XXXXXXXXXX as a XXXXX-X leader XX XXX XXXXX-X XXXXXXX, XX XXXX XXX actively campaigned XXX strategic XXXXXXXXXXX XXXX as his three strategic pillars , XXX XXXXXXX-XXXXXX XXXXXXXXX XXXXX and the new streaming service Disney+, XXXXXX XX XXX successful XXXXXXXXX career. Iger XXX also able XX reconcile XXXXXXXXX XXXXXXXXX XXXX board members XXX executive XXXXXXX XX XXXX a united company, XXX ‘XXX XXX battles behind’ XXX XXXXXX team. (XXXXX, 2020) XXX strong XXXXXXXXXXX XX XXXX as a strategic XXXXXX XX evident in XXXXXX’s performance, XXXXX delivered a total shareholder XXXXXX XX XXX% XXXXXX a 12-year run, and XXXXXX XXXXXXXXX XXXXXXX XXX years in a row in 2016, XXXX XXXX $55.6 XXXXXXX in revenues, outclassing XXX XXX XXXXXXXXXXXX XXXXX XXXXXXXXXXXX XXXXXX. (XXXXX, 2020) Iger’s XXXXXXX XX XXXXX XX a XXXXXX ‘XXXXXXXXXX’, coupled with XXX XXXXXX XXXXXXXXXXXX XXXX to XXXXXX new strategic initiatives, XXXXXXX marks him out as a XXXXX 5 XXXXXX.
Disney’s XXXXXX value proposition in XXX Media and XXXXXXXXXXXXX XXXXXXXX
Disney’s XXXXXX value proposition has XXXX XXX XXXXXX XXXXXXXX entertainment XXXXX XXX XXXXXXXX XX multiple demographic XXXXXXXX. XXXX has allowed XXX XXXXXXX XX XXXXXX its product lines XXXXX on products that are targeted XX a wide range XX consumer XXXXXXXX, ranging from XXXXXXXX to teens XXX XXXXXX.
XXXXXXXXXX of XXXX’s XXXXXXXXX pillars
XXXX put in place the three strategic pillars XX XXXXXXXXXX in creative XXXXXXX, XXXXXXXXXX XXXXXXXXXX, and international expansion, XX drive sustainable XXXXXX in the XXXXXXX. XXXXXXXX content formed the basis for Disney’s XXX XXXXXXXXXX, through a strategic partnership with Disney and XXXXX, as XXXX as the XXXXXXXXXXX XX new XXXXXXXXXX such XX XXXXXXXXX, XXXXX Studios XXX XXXXXX XXXXXXXXXXXXX. XXXXXXXXXX innovation put XXX company in XXXX stead to XXXXXXXX XXX technologies XXXXXXX hackathons, digital XXXXXXXX XXXX as drones and digital user XXX, and full-XXXXXX XXXXXXXXX XXXXXXXX on XXXXXX. XXXXXXX, international XXXXXXXXX XXXXXXX XXX company XX expand XXX global XXXXXXXXX XXXXXXX several XXXXXXXX corporate XXXXXXXXXX such as XXXXX ventures, alliances and XXXXX-XXXXX subsidiaries, XXX has allowed the company to adapt its product offerings XX XXXXXX XXXX XXXXX XXXXXXX and cultures, XX XXX XXX case with XXXXXXXX XXXXXXXXXX. (Wilson, 2017)
XX XXXXX XXXXX XXXXXXX, it is XXXXX XXXX creative content XXX international expansion are the more important XXXXXXX. XXXX XX because XXXXXXXX XXXXXXX generation XXXX XXXXX XX XXXXXX’s ‘XXXXXXXX and development’ XXX, to XXXX the XXXXXXXX of XXXXXX billion-XXXXXX XXXXXXXXXX that XXXX XXXXXXXXXXX supply XXXXXX’s XXXXXXXX. XX XXX other hand, international expansion will XXXXX XXXXXX XX tap on XXX markets for growth, even as its XXXXXXXXXXX developed XXXXXXX in XXXXXX XXX the U.S. are starting XX demonstrate XXXXXXXXXX in XXXXXXXX XXXXXXXX XXX XXXXXXXXX XXXXXXXX from consumer spending XX XXXXXX products. XXX XXXXXXX such as Latin America, China XXX India, however, XXX eager to consumer XXXXXXXXX Disney XXXXXXXX XXXXXX XX their tastes, XX demonstrated XX XXXXXXXX Disneyland’s strong XXXXXXXXX and well-received XXXX experience. (XX et XX, 2020) XX terms of technology XXXXXXXXXX, XX Shih (XXXX) XXXXXXXX, XXXXXXXX technologies XXX XXXXXX to be commoditized in the XXXXXX, which means that Disney XXXXX simply XXXX on a third-XXXXX provider in XXX future. (Shih, 2018) This XXXXXXXX XXXX such XXXXXXXXXXXXX XXXXXXXXXXX, XX least XXXX XXXXXXXXX XX an in-XXXXX basis, XXX less XXXXXXXX XXX Disney.
Disney’s disruptive XXXXXX, strategic challenges and recommendations
XXXXXX current faces several strategic XXXXXXXXXX, which include adapting XXXXXXX XX local XXXXXXXXX, a XXXXXXXXX XXXXXXXX XX novel media acquisitions XXXX as Pixar, XXXXXX XXX XXXXXXXXX, a XXXX XX original, in-XXXXX XXXXXXXXXXXXX productions, the declining television XXXXXXX, and global ‘XXXXX swan’ events such as the coronavirus outbreak, which XXX XXXXXXXX theme parks XXX XXXXXX stores. XX XXXXXXXXXX, XXXXXX XXX XXXXXXXXX XX localize its XXXXXXX offerings, with XXXXXXXXX in China by XXXXXXXXXXX XXX business XXXXXX XX limit XXXXXX’s ‘westernizing XXXXXXXXX’ leading XX a XXX on the DisneyLife XXXXXXX XXXXXXXXXXXX app. (Poujol, 2019)
XX terms of disruptive XXXXXX, Disney XXXXX XXX shift from television XX online XXXXXXXXX services, the XXXXXX XX XXX XXXXXXXXXX-enabled XXXXXXXXXXXXX such as XXXXXXX XXXXXXX gaming, XXX a decline in XXX subscription-XXXXX model, XXXXX XXX XX the XXXX in ESPN’s XXXXXXXX.
In XXXXXXXX XX these XXXXXX XXX XXXXXXXXXX, XXXXXX should XXXXXX its initiatives aggressively in XXXXXXXX content creation XXX e-commerce, in order XX ensure a healthy XXXXXXXX XX XXX XXXXXXXX properties, XXX a XXXXXX online XXXXXX sector to keep XXX company financially stable during XXXXX of crisis, XXXX as in the XXXXXXX coronavirus outbreak. XXXXXXXXXXX, Disney XXXXXX XXXXXX more XXXXXXX in XXXXX, autonomous units in XXX XXXXXXXX markets, XXX empower them to create XXXXXXX characters XXXX XX XXXXX and XXXXX for a XXX generation. Finally, XXXXXX XXXXXX invest in XXXXXXXXXX consumer XXXXXXXXXXX such as AI-XXXXXX XXXXX XXX augmented reality movies to better engage a XXX generation of digitally enabled XXXXXXXXX. To Disney’s credit, Disney has XXXXXXX begun to XXXXXXXXX XXXXX measures, XXXXXXX XXX launch of its Disney+ platform. The XXXXXX+ XXXXXXXX allowed Disney XX pursue a XXXXXXXX XXXXXXXXX-based model for XXX its properties.
XXX XXXXXX XXX XXX next CEO
XX conclusion, Disney’s Board of Directors should look XXX the XXXX CEO in XXXXXXX Valley rather than in XXXXXXXXXXX XXXXXXXXXX XXXX as Global Brand Management and XXXXXXXXX. XXXX XX because, in XXX XXXX of XXXXXXXX XXXXXXX XXX XXXXXXXXXX XXXXXX, XXXXXX requires a XXXXXXXXX XXX XXXXXXXXXX leader XXX XXXXX XX able XX XXXXXX XXXX new XXXXXXXXX XXXXXXXXXXX, just as XXXX Disney and XXX Iger did. Silicon Valley’s culture of XXXXXXXXXX innovation and XXXXXX thinking XX well suited to XXX XXXXXXX’s present XXXXX. (Ester XXX Maas, 2016) XX the other hand, a XXXXXX from XXXXXX Brand Management and Hollywood would likely to XX XXXX focused on XXXXXXXXX XXX XXXXXXXXX management, XXXXX are XXXXXXXX capabilities XXXX Disney already XXXXXXXXX.
References
Ester, X., &XXX; Maas, X. (XXXX).XXXXXXX Valley, Planet XXXXXXX: Disruptive Innovation, Passionate Entrepreneurship XXX Hightech Startups. XXXXXXXXX University Press.
XX, X., XXXX, S., & XX, X. (XXXX, XXXXX). XXX User Experience XXXXXXXX XX Theme XXXX APP: X XXXX XXXXX of XXXXXXXX Disney XXXXXX. InXXX XXXXXXXXXXXXX XXXXXXXXXX on Culture, XXXXXXXXX and Economic XXXXXXXXXXX of XXXXXX Society (XXXXXX 2020) (pp. 383-387). XXXXXXXX Press.
XXXXXX, P. (XXXX). Alibaba Pictures: An XXXXXXXXXXXX XX Changing Business XXXXXXXX and XXXX XXXXXXX. InOnline Film XXXXXXXXXX in China XXXXX Blockchain XXX Smart XXXXXXXXX (XX. XXX-181). XXXXXXXX, XXXX.
Shih, W. (XXXX). XXX XXXX-XXXX XXXXXXXXXXXXXXX is accelerating.XXX XXXXX Management Review,XX(4), XX-XX.
Wasko, J. (XXXX).XXXXXXXXXXXXX Disney: The manufacture of XXXXXXX. John Wiley & Sons.
XXXXXX, S. (2017). Personnel XXXXXXXX XXX XXXXXXXXXXXXX Firms: A XXXX XXXXX of the Walt Disney XXXXXXX in China.XXXXX Political Science Review,1(1), XX-XX.
">