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NakedWines.com-Disrupting the Wine Industry
Analyzing NakedWines.com through wine Industry Dynamics
Before the entry of NakedWines, there were more than seven thousands bonded as well as virtual wineries from the U.S that competed in the global wine industry and approximately half of these were only located in the state of California. At the start of 2012, the number one wine company, E&J Gallo, had captured an estimate market share of about 20% of the entire case wind production. Most of the United States based wine businesses of that time owned and managed a portfolio of a number of wineries and brands. They were well known for providing three-tier distribution system and direct to consumer services (Newton, & Gilinsky, 2015).
Nakedwines.com a UK based company was founded in 2008 after which it was launched four years later in 2012. The company’s main driver is the desire and urge of cutting out the intermediaries in the purchasing of wine. Through the company, customers are able to directly order wines from the winemakers and the marketers have been enabled to directly connect with their consumers. Similar to the traditional markets, XXXXXXXXXX and XXXX consumers are XXX XXXX XXXXXX getting XXX better XXXX out of the XXXXXXXX (XXXXXXX, 2012). The XXXXXXX has XXXX this XXXXXX possible XX establishing XXXXXXXXXX members (Angels) and community XX customers XXX XXXXXXX the independent winemakers in XXXXXXXX XXX a handcrafted XXXX XX a reduced XXXXX/ lower cost.
XXX XXXXX Gormley XXX XXXXXXXXXX?
XXX XXX and XXX founder of XXX Nakedwines.XXX (XXX) Rowan XXXXXXX in the XXXX spring XXXX XXXXXXX out his team together XXXX XXX XXX XX XXXXXXXXXXXX an XXXXXXXXXX XXX XXXXXXXXXXX a XXXXXXXX XXXXXXXX XXX the company. Rowan XXXXXXX XXX his XXXX XXXX XXXXXXXXXX XXXX they XXX not XXXX to be a XX-XXX wine retailer. XXXXXXX XXX XXXXXXXXXX XXXXXXX of a clash of XXXXXXXXXXXXX, or perhaps egos, but it was XXXXXXXX the XXXX XXXXX XXXX ever XXXXXXXX XX XXX XXXXXXXXX Nakedwines.XXX would never XXXX XXXXXXXX, XXX XXXXX he have gone on XX lead it. XXX’s management XXXXXXXXXX XXXX Gormley on whether XX XXXXX XX rethinking the XXXXXX app XXXXXXXX, retaining customers, or acquiring XXX XXXXXXXXX, XXXXXXX XXXX XXXXXXX pressing XXXXXX involved XXXXXXXX building XXX the growth of capital XXXX (XXXXXXX, XXXX).
XXX XXXXX:
XX XXX light of industry XXXXXXXXXXX NWC has laid out its goals XXXX:
NWC XXXXXXXX Model
The NWC XXXXXXXX XXXXX is involved in XXXXXXX XXXXX directly XXXX the internet XXXXXXXXXXX XXX using the XXXXXXX XXXXXXXXX to XXXX and provide support XXX winemakers around XXX globe. These winemakers, in turn, create fresh brands XXXX XXX XXXXXXXXX XX the nakedwines.com after which they XXX XXXXXXXXXX XXXX through XXX XXXXXXXX XX XXXXXX who XX XXXXX XXXXXXXXXXX at a XXXXXXXX. The subscribers (Angels) represented XXXXX XX XXXXXXX of the XXXXXXXXXX.com XXXXXXXXX XXX it XXXXXXXX an exclusive access to the XXXXXX XXXXXXXXXXX in XXXXXXXXXX and rating of XXXXX. XXXXXXXX, XXX expanded its XXXXX to the X.S. XXX Australia where it has reached breakeven XX XXXXXXXX and expecting more than 100,XXX XXXXXXXXXXX and are expecting huge XXXXX in profits of about $ XX million in sales by XXX XXX of the year (Rickman, XXXX).
XXXXXX in the XXXXXXXXX XXXXXXXXXXX Impacting XX XXX:
XXXX XXX XXXXXXXXXXXXX XX XXXXXX XXXXXXXXXXXXX XXXXXXXXX, it XX XXXXX highlighting climate XXXXXX, which is XXXXX XXX XXXXXXXX forces affecting XXXX wine XXXXXXXXXX, which XXXXXXX XXXXX based in UK, which in XXXX XXX a direct influence XX the XXX XXXXXXXXX XXXXXXXXXXX. XXX increasing number of wine XXXXXXXXXX and XXXXX XXXXXXXX-based XXXXX XXXX have XX conduct XXXXX transformation XXXX XXX progress in the XXXXXXX change. These XXXXXXXXXXXXXXXX XXXXXXXXX XXXXX call for a wider XXXXX XX XXXXXXXXXXXXX, XXXXX takes into XXXXXXX the NWC position, and XXX XXXXXXXXXXX’s attitudes and XXXXXX (XXXXXXX &Ward, XXXX). From the XXXX XXXXX, it can be XXXXXXXXXXX XXXX XXX conventional XXXX production XXXXXXXXX can greatly XXXXX XXXXXXX XX XXX XXXXXXXXXXX. XXXXX environmental damages XXXXXXXXXX the XXXXXXXXXX operations XXX due to the inputs, XXXXX include water, XXXXXXXXX XXXXXXXXX, energy, XXX XXXXXXXXX; XXX XXXXXXX such as the water footprints, liquid or solid XXXXXX, XXXXXXX wastes and the XXX XXXXXXXXX XXXX XXX winemakers. XX this connection, there XXX been a XXXXXXX XXXXXXXXX pressure on XXXXXXXXX XXX XXXXXXXXXXXXX sustainability in XXX XXXX industry XXX this call XXXXXXX XXX stakeholders in XXX XXXXXXXX (Michael, 2008).
Macro Environmental XXXXXX and XXXXX Impact XX NWC:
The XXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXX is on the rise XX XXX of the XXXXX XXXXX XXXXXXXXXXXXX forces because XX XXX XXXXXXXX itself XXX XXXXXX because XX the negative climate XXXXXXX XXXXXXX XXXX as XXX extreme or XXXXXXXX XXXXXXX XXXXXXXXXX XXX less rainfall XXXXX others. XXXXXXXXXXX, XXXX XXXX consumers are XXXXXXXXXXXX raising XXX XXXXXXX of XXX XXXXXX XXXXXXXXX XXXXXXXXX, which also adds XX XXX XXXXXXXX XX the wine XXXXXXXX XX improve XX their environmental influences (XXXXXXX &Ward, XXXX). The other XXXXX environmental forces XXXXXXXXX XXX include: XXX XXXXX shortage which XXXXXXXX affect soil salinization among others, are XXX global XXXXXXXXXX XXX the XXXX XXXXXX worldwide, and the XXXX XXXXXXXXXX XXXXXXX XX XXXXXX XXXXXXXXXXX friendly XXXXX XXX XXX XXXXXXXX.
NWC Stakeholders XXX XXXXX XXXXX:
XXXXXXXXXX.XXX XXXXXXXXXXXX range from XXXXX XXX pick the XXXXXX to XXXXX who drink it. XX includes XXX those XXXXXXXXXXX who XXX involved from XXX basic XXXXXXXXXX of XXX XXX materials XX XXXXX who discover XXX drink XXX wines. Mainly it XXXXXXXX XXXXXXXXX, XXXXXXXXX, customers, XXXXXXXXX, XXX XXXXXXXXXXXX. XXXXXXXXX XXXXXX XXXX to XX XXXXXXXXX XXXX XXX XXXXXXX XX XXXXX XX affordable XXXXXX. XXXXXXXXX XXXX to be motivated XXXXXXX XXXXXXXXXX or to share XXXXXXXXX more XXXXXXXXXXX XXXX their superiors. Investors want XXX only security XXXX XXXXX investment XXX XXXX high profits in the end. XXX suppliers XXXX the XXXX XX doing business XXXX NWC. Distributors XXXXXX XXXX XXX XX XXXXX to market changes and XX XXXXXX XXX, exciting XXXXX in XXX XXX.
XXXX Analysis for XXX:
XXXXXXX XXX XXXX analysis XX XXX NakedWine.XXX case, it can XX XXXXXXXXXXX that XXX fundamental strength of the company is XXX ability XX acquire and XXXXXXXXXX XXXXXXXXX via XXX XXXXXXXXXXX XX XXXXXX vouchers. XXX XXXXXXX further excels in engaging XXX existing XXXXXXX XX XXXXXXXXXXX the social XXXXXXXXXX features XXXXXX its website (XXXXXXX, XXXX).
XXXXXXX XXX XXXXX strengths, XXX company also XXXXXXXXXXX XXXX XXXX XX XXXXXXXXXX, XXXXX XXXXXXXX XXX interaction from the XXXXXX marketing sites since only about 1.4 XXXXXXX XXX XX XXX XXXXXXX. Further, its un-engaging XXXXX XXXXXXX XXXXXXXX XXXX as the YouTube XXXXXX are XXXXXX limited XXXXX and XXXXXXXX XXX XXXXXXX thus making it hard XX XXXXX out XX XXX customers.
In addition to XXXXX XXXXXXXXXX, XXX XXXXXXX XXXX experiences the following XXXXXXX: The huge taxes on XXXX XXX the XXXXXXX prices XX the XXXXXX because of inflation XXXXXXXXXX affect XXX growth XX XXX company (XXXXXXX, XXXX). XXXXX XXX relatively low barriers XXX XXXX-XXXX XXXXX.
However, XXXXXXXXXX.com enjoys the pool XX opportunities in the online marketing platform. XX has greater XXXXXXXX XXXXXXXXXX ability where it XXXXXXXXX XXXX the XXXXXXX customers XXXXXXX XXXXX product reviews XXX XXXXX and XXX the networking XXXXXXXX with the XXXXXXXXXX and other XXXXXXXXX. XXX company XXX an effective XXXXXXXX acquisition and XXXXXXXXXX XXXXXXXXX through a partnership XXXX the XXXXXX coupon sites XXX via XXX integration XX vouchers as XXXX of sign-XXX (Newton, & XXXXXXXX, 2015).
XXX XXXXXXXXXX to take XXXXXXXXX and XXXXXXXX Challenges
Despite XXX fact that XXXXXXX XXXXXXXXXX that XXX young XXXXXXX has limited XXXXXXXXX for XXXXX he can XXXX XXXXXXXXXX XXXX XXXX, XXX XXXXXXX can XXXXXXXX XXX recognized XXXXXXXXXX. NWC can XXXX a XXXXXXXXXXX advantage XXXX other XXXXX within XXX XXXX XXXXXXXX through its XXXXXXXXXXXXX XX new XXXX of engaging customers. The company XXX rely XX a number XX XXXXX to engage their XXX XXXXXXXXX XXXX of which includes XXX integration of e-XXXXXXXX and XXXXXX XXXXXXXX, XXX application XX XXXXXX XXXXXXX, influencer marketing, XXX XXXXXXX wine clubs. The firm XXXX XXXXXXXXX XXXXX XXXXXXX XXXXXXXXX to XXX large firms’ XXXXXXXXXXXX XX smaller XXXXX and XXXXXXXX of high prices (XXXXXXX &XXXX, 2016). Moreover, XXX current strategic plans XX the XXXXXXX are XXXXX XX drawing attention XXX making XXXXXXXXXXXX on the brand visibility through its social media pages XXX via XXX website. XXX company XXXXXXX XXX strategies, XXXXX are XXXXXXXXX at XXXXXXXXX XX the XXXXXXXXXX, XXX threats which it XXXXX. These are made possible through XXX incorporation of XXX XXXXXXXXX XXXXXXX communication strategies, XXXXXXX marketing, XXX XXXXXX XXXXX (XXXXXXX &XXXX, XXXX). XXXXXXX, the XXXXXXX XXXXXXX relies XX XXXXXXX to XXXX in XXXXX with XXXXX customers. The XXXXXXXXX often XXXXXXX XXXXXX XXXXXXX XX XXXXXX, which emphasizes XX XXX deep discounts XXXXXXX to XXXX, winemakers XX XXX XXXX, XXX wine XXXXXX XX XXX company, and the XXXXXXXXXX and XXXXXXXXXX XXXX samples and XXXX bottles of XXX XXXX (Rickman, 2012).
In conclusion, the XXXXXXX XXXXX XX XXXXXX XXXX all its budgetary XXXXXXXX XXXXXXX a predetermined data XXXXXXXXX, XXXXX includes XXXXXXXXXX XXXXX, referrals, demographic XXXXX, XXX clicks XXXXXXX XXXXX XXXXX XXXXXX, XXXXX will XXXXX them to effectively monitor XXXXX strategic action, XXXXX has XXXX XXXXXXXXXXX. XXXX will XXXXXX the company makes an XXXXXXXXXX of its XXXXXXXX XXXXX XXX XXXXXXXXX XXXXX XXXXX still XXXXXXX intervention for XXXXXXXXXXX. Further, XXX company XXXXX XX frequently XXXXXX new XXXXXXXXX to XXXXXX up with XXX XXXXXXXXXX, XXX preferences, XXXX the wines, XXXXXXXX the XXX, and XXXX their XXXXXXX. XXXXXXX XXXX initiative, the company will XXXXXXX their XXXXXXXX’s perception, XXXXXXXX, and thereby help it XXXX the XXXXXXXXX XXXXXXX or XXXXXXXXXXXX (Michael, XXXX).
XXXXXXXXX
XXXXXX,S.K., & Gilinsky,A. (2015). NakedWines.XXX&XXXXX;Disrupting XXX XXXX Industry? North XXXXXXXX Case Research Association, XXX, 35(4), 1-19. Retrieved from XXXXX://XXXX.blackboard.com/bbcswebdav/XXX-1001536-dt-content-rid-XXXXXXXXX/courses/XXXXXX-01-SPRING-XXXX/Mark...
XXXXXXX, J., & Ward, J. (2016). XXX XXXXXXXXX XXXXXXXXXX of XXXXXXXXXXX XXXXXXX: XXXXXXXX a digital strategy. John Wiley & Sons.
Michael, X. (2008). "The Five XXXXXXXXXXX XXXXXX That XXXXX XXXXXXXX". XXXXXXX Business Review.
XXXXXXX, X. (XXXX). The XXXXXXX Business XXXXX-XX XXXXXXXX: The XXXXXXXX Step-by-XXXX XXXXX to XXXXXXXXXX XXXXXX XXXX Start-up to Exit. XXXX Wiley & Sons.