Jollibee
Jollibee is the largest QSR (Quick Service Restaurants) operator in the Philippines and the company does not stop here. The company continues its local and international expansion by purchasing other competitors and by increasing the number of units operated under its brands. In the previous fiscal year (2018), the company opened 317 stores on the local market and 180 abroad, setting its footprint in new markets like Italy, Macau, Malaysia and the United Kingdom (Rivas, 2019). According to its website, the company’s core values are family, quality and great tasting products (Jollibee.com). These values fuel a set of beliefs that are present in every society - family and good food. These values act as intangible features for the Jollibee’s products. These features can act as “wants” for its customers. At the same time, the company’s products cover a basic and functional need – the one for food. Because the need for food is universal as people need food to survive, Jollibee has to appeal to its customers with a unique blend of wants. For meeting these wants, Jollibee added a set of features and benefits to its products. For example, the company focused on fast-food. Fast-food usually targets consumers that want a fast meal at an affordable price. Besides speed, Jollibee seeks to appeal to the Philippine community spread XXXXXX the world. XXX XXXX, Jollibee has XXXX items inspired XX the Philippine XXXXXXX, “XXXXXXXXXX” XXXXXXXXX XXX XXXXX missing XXXX. XXX the XXXXX XXXXXX customers, XXXXXXXX’s XXXX brand comes XXXX a diversified menu XXXXXXXX very XXXXXXX items XXXX XXXXX chicken, XXXXXXX, XXXXXXXXX XXX XXXX. In this way, Jollibee answers the XXXXX XXXX for food XXXXX offering a lot of meal XXXXXXX XXX those XXX XXXX a specific food item. XXXXXXXXX XXXX so many wants attached XX a XXXXX XXX XXXXXXX need (XXXX) will XXXXXXXX a lot XX business XXXXXXXXXX XXX XXXX XXXXXXXXXXXXX. XXXXX challenges XXX XXXXXXXXXXXXX are XXXXXXX in the macro-environmental XXXXXXX XXXXXXXXX Jollibee on XXX XXXXXXX XXXXXXX the company XXXXXXXX XX. These factors are XXX: political, XXXXXXXX, social XXX XXXXXXXXXXXXX XXX. XXXX a XXXXXXXXX perspective, Jollibee XXXXXXXXX in a global XXXXXXX influenced by trade wars. XXXXX, the XXXXXX States, XXX XXX XXXXXXXX Union are XXXXXXX in trade wars XXXX each XXXXX (Tang, XXXX). Jollibee XXXXXXXXX XXX XX these markets. X XXXXX war XXX XXXXXXXX XXX price XXX XXXX XX XXX XXXXXXXXXXX XXXX cannot XX XXXXXXX XX XXX XXXXX XXXXXX. For XXXXXXX, XXXX XXXX not grow in the United Kingdom or Saudi XXXXXX. Therefore, Jollibee XXXX have to adapt its menu XXXXX or XXX XXXXXX according XX the XXX political XXXXXXXXXXX. XXX XXXXXXXXX scene goes hand in XXXX XXXX XXX XXXXXXXX XXX. For example, XXX Philippine XXXXXXX currently XXXXX XXXX an XXXXXXXXXX XXXXXXXXX XXXX and a decreasing XXXXX domestic product (Rivas, XXXX). While XXX economic XXXXXXXXXXX at XXXX deteriorates, XXXXX XXXXXXX continue XX XXXX, XXXXXXXXX in a stronger XXXXXXXX XXXXX XXX also in growing XXXXXXX wage XXXXX. XXXXX, XXXXX Arabia, and the USA are currently in this positive context (XXXXXX, XXXX). Therefore, XXXXXXXX should XXXXXXXX to focus on its XXXXXXXXXXXXX XXXXXXXX while XXXXXXXXX the local XXXXXXXX XX decrease its growth. XXXXX all, XXX XXXXXXXX XXXXXXX XXXX hand in XXXX with XXX social one. XXXX a XXXXXX perspective, the XXXXXX population XXXXXXXXX to grow. X XXXXXXX population means a XXXXXXX XXXXXX XXX XXXX. XXXXXXX, the XXXXXXXX demographics XXXXXXXXX and the XXXXXXXX particularities XX each XXXXXX XXXX impact the XXX people consume their XXXX. Therefore, XXXXXXXX XXXX have to XXXXX its XXXX for XXXX local market XXXXX XXXXXXXXX its stores according to XXX local culture. For XXXXXXX, XXXXXXXXX XXXX XXXXXXXXX XXX their breakfast XXXXXXX their home. XXXXXXX the stores XX an XXXXX hour and serving breakfast items will be a good XXXX. On XXX XXXXX XXXX, Italians XXXXXXX eat out during XXXXXX XXX lunch. XXXX, they XXX very XXXXXXX XXXXX their spaghetti. XXXXXXXX has to make XXXX that it will serve the Italian XXXXXX with XXX quality spaghetti dishes. XXXXX XXXXXXX like XXXXX XXX Saudi XXXXXX are very XXXXXXXXXXXX as societies but XXXXX youth XX XXXX curious XXXXX the Western XXXXXXXXX. XXXXXXXX XXX to XXX XXXXXXXXX to these XXXXXX XXXXXXXXXXXX. XXX XXXXXX XXXXXXXXXXXX XXXX XXXXXX on XXX way a company interacts with XXX natural environment. Western XXXXXXXXX (Italy, XXXXXX Kingdom, XXX the USA) have restrictive XXXXXXXXXXX XXXX it comes XX XXXXXXXXXXXXX XXXXXXXXXX XXXXX the XXXXX XXXXXXX are XXXX flexible about it. XX XXXX context, Jollibee XXX to act XXXXXXXXXXX XX XXXXXXXX plastic XXXXX and by XXXXXXXXXXXX XXXXXX-saving XXXXXXXX in XXX XXXXXXX. The company can XXXX XXXXX XXXXXXXXXXXXX restrictions in a XXXXXXXX opportunity by XXXXXXXX a XXXX XXXXX for its XXXXXXXXXXX.When it XXXXX XX conquering the XXXXXXXXXXXXX markets, XXXXXXXX XXXXXXXXXX XXX objective XX XXXXXXXXX XXX actions and XXXXXXXXXX XXXXXXXXX to XXX XXXXX market it targets. XX XXX American and XXXXXXX XXXXXX, Jollibee plans XX operate XXX different XXXXXX (Morales, Petty, XXXX). XXXX brand will XXXXXX a specific group of XXXXXXXXX. XXX XXXX brand Jollibee XXXXXXX a XXXXXX XXXXXXXXXXX strategy (XXXXXXX XXXX XX XXX same market). Growing XXX XXXXX XXXX brands is part of the XXXXXXX development strategy (selling XXX XXXXXXXX on the XXXX market). Meanwhile, XXX Italian, Saudi XXXXXXX XXX XXXXXXX XXXXXXX are XXX ones for XXXXXXXX. XX XXXXX markets, the companywill XXXXX a market XXXXXXXXXXX XXXXXXXX (selling the same products XX new markets). X XXXX in-XXXXX XXXXXXXXXXX will XXXXXX XXX core of XXX marketing XXXXXXXXXX. The XXXXXXX XXXXXX that it operates under XXX “XXXX Fs” rules -XXXXXXXXXXXX, flavorful XXXX, fun atmosphere, flexibility in XXXXXXXX to consumers' wants XXX XXXXX on family. XXXXX core XXXXXX are compatible XXXX XXXXX XXXXXX in the world. Jollibee will have XX approach these XXXXX XX XXXX market and adjust them if XXXXXX. XXXXXXX XXXX XXXXX XXXXXX will appreciate the family XXXXXX the most XXXXX XXXXXXX like the XXXXXXX one XXXX XXXXXXXXXX flavorful food. The XXXXXXXXX XXXX most probably look XXX friendliness and XXX atmosphere and so XX. XXXXXX XXX overall atmosphere XX the XXXXXXX, XXXXXXXX also XXXXXXXXXX actions XXXX adjusting XXX menu XXXXX to local XXXXXX. For XXXXXXX, XXX XXXXXXX is XXXXXXXXX XXXXXXXXXX a new XXXX XXX XXX Indonesian market. For other XXXXXXX XXXX India, China, and XXX XXXXXX States, the XXXXXXX is looking XXX purchase and merger opportunities. XXXX means XXXX Jollibee XXXXX XX XXXXXXXX or it XXXXXXX XXXXXXXXX well XXXXXXXXXXX XXXXX XXXXXXXXXXX XX these markets. In XXXXXX words, XXXXXXXX XXXXX XX appeal XX the local XXXXXXX XX operating notorious brands (by XXXXXXXXXX and integrating them, by developing new XXXXXX (targeting new XXXXXX segments) and XX XXXXXXXXX the XXXX items XX its XXXXXXX XXXXX.XXX XXXXXXX XXXXXXXXX above require a complex XXXXXXXXX mix. The 4P's (product, price, place, XXX promotion) will XX specially tailored for XXXX local market. Food XXXXXXX the XXXX XXXXXXX XX the XXXXXXX but it XXXX vary in terms of menu XXXXXXX, XXXXX, XXXXXXXXX, XXX XXXXX (XXXXXX of XXXXXXX where a menu item will be available). The most important XXXX XX the XXXXXXX strategy XXXX focus on XXXXXXXXXX (or adjusting) XXX XXXXX menu XXXXX XXX the XXXXX XXXXXX. The XXXX XXXXX currently XXXXXX four main XXXX categories: XXXXXXX, XXXXX XXXXXXX, XXXX meals XXX XXXXXXXXX XXXXX. Such a XXXXXXXXXXX menu XXXXX XXX XXXXXXX XXXXX many market segments, according XX XXXXX XXXXXX and XXXXXXX. The price XXXXXXXX XXXX XXXX XX XXXXXX in XXXX XXXXXX. The price strategy XXXX depend on XXX purchasing XXXXX of XXXX market and XX XXXXX XXXXXXXX habits. XXX XXXXXXX, the XXXXXXXX market XXXX look for combos (XXX or more XXXX items XXXXXXXXX XX once with a discount) while XXXXX markets XXXX XXXXX on XXXXXXX single items XXX in larger portions. XXX place strategy is XXX only uniform XXX. XXXXXXXX XXXXX to open XX many XXXXXXX as XXXXXXXX, on each XXXXXX. XX each XXXXXX, XXXXX outlets are designed XX meet XXXXX XXXXXXXXXXXX. The XXXXX Arabian units XXXX a large family XXXXXX. The XXXXXXXX XXXXXXX XXX speed-oriented, some XXXX XXXXX-XXXX XXXXXXX. The Asian units XXX designed to XXXX XXXXXXX events like birthday or XXXXXXXXX XXXXXXX. XXXXXXXXX, XXX promotional strategy XXX two main approaches. The XXXXX one will target XXX XXXXXXXXXX XXXXXXXXX around the world and XXX XXXXXX one will target XXX natives. For the XXXXXXXXXX XXXXXXXXX, XXXXXXXX XXXXXXX positioned XXXXXX XX a XXXXX restaurant. XXX XXX XXXXX consumers, the brand XXXXXXXXX XXXXXX XX a viable alternative to XXX big XXXXXXXXXXXXX competitors. For all XXX market XXXXXXXX, Jollibee already positions itself as a XXXXXX-oriented fast food restaurant. XXXXX XXX family XX important in all XXXXXXXXXXX, this XX a XXXXXX XXXXX everyone can XXXXXX with. XXX XXXXXX XXXXX XXXXXX XXX XXXXXXXX. XXXXXXX, XXX XXXXXX business XXXXXXX on a lot of XXXXXXXXX. XXXX XX why the company XXXXX to diversify its business. XX spread the XXXX and XXXX multiple business XXXXXXXXXX at XXXX.
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XXXXXX. J, 2019, XXXXX Arabia Is Opening Its Doors to Foreign Tourists XXX the First Time. Time Magazine, the online edition, published September XXXX, retrieved XXXX XXXXX://time.com/5688301/XXXXX-arabia-tourist-XXXX-program/
Roger XXXXX, XXX Geok Theng, Steven Hartley XXX William Rudelius (XXXX). Marketing in Asia, 3rd XXXXXXX, XXXXXX XXXX
XXXXX. R, (2019), Jollibee XXXXXX zooms XX 17.1% in XXXX, Rappler, published XXXXXXXX XX, 2019, XXXXXXXXX XXXX XXXXXXX.com/XXXXXXXX/223504-jollibee-earnings-report-2018
Morales. X, Petty. X.,(2019), Philippine fast-XXXX specialist XXXXXXXX hungry to expand in U.S., XXXXX, Reuters, XXXXXXXX News Section, published on September 13, 2019, XXX XXXXXXXXX XX December XX, XXXX, from reuters.XXX/XXXXXXX/XX-jollibee-expansion/philippine-XXXX-XXXX-specialist-XXXXXXXX-XXXXXX-XX-XXXXXX-in-us-china-idUSKCN1VX2YG
Tang. X, Is China an XXXX XXXXXXX? XXXXXXX XXXX it XX XXX IMF differs, XXXXXXXXX XXXXXX XX, 2019, XXXXXXXXX XXXX scmp.XXX/news/china/economy/XXXXXXX/2161265/XXXXX-open-economy-XXXXXXX-says-it-XXX-XXXXXXX
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