XXXXXX X: XXXXX XX the Go XXXXXXXXX logo
XX terms XX XXXXXXXX, XXXXX on the Go will XXX the XXXXX logo, XXXXX represents a XXXXX on an upward trajectory in her career. The abstract, XXXXXXX, feminine XXXXXX of XXX XXXX suggests XXXXX XX the XX’s mission XX XXXXXXX XXX XXXXXXXXX XX female XXXXXXXXXXXXX XXX aspire toward XXXXXXX. This branding and XXXX will be used consistently across XXX Women XX XXX XX merchandise, XXXXXX media XXX XXXXX XXXXXXXXX efforts XX XXXXXXXX a unified XXXXX image.
Place
XXXXX on the XX will XXXXXXX a lean XXXXXXXXXXXX XXXXXXX that XXXXXXXXX XXXX in XXXX XXXXXXXXXXXXX to XXXX XXXXXX chain XXXXX XXX. XX XXXXX XX XXXXXXXXXX, XXX production process XXXX be outsourced XX skilled tailors in Eastern China XX XXXXX XXXXX costs, XXXX XX XXXXX have XX meet XXXXXXX XXXXXXX requirements. XXX XXXXXXXX XXXX be able to browse the collections both XXXXXX XXX in-store, and XXXX XX able to make their orders XXXXXX or in-XXXXXX. XXXXXX will XX made XXXXXXXXX XXXXXX X-X working XXXX if XXXXXXXX or ordered XXXXXX, and on-XXX-XXXX XX purchased onsite. XXXX XXX XX XXXX, XXXX in time XXXXXXXXXX supply chains XXXX XXXXX XXX XXXXXXX responsiveness to customer XXXXXX and lower costs. (XXXXX and Gentry, 2018)
XXXXXX XXXXXX will XXXX XXX hallmark XXXXXXXX XXXXXXXX of the XXXXX, XXXXXXX as XXXXXXXX XXXXXXXXXXX for XXXXXXXXX to XXXXXXX access XXXXX XX XXX XX’s products XXX XXXXXXXX. McNeill and Snowdon, in XXXXX XXXXX, demonstrate how physical stores can XX more valuable XXXX online XXXXXX, in XXXXXXXXXX customer relationships to XXXXXXXXX XXXXXXXXX retailing and XXXXXXXXXX appreciation of XXXXXXXXX sourced, quality XXXXXXXX.(McNeill and XXXXXXX, 2019) XX terms of XXXXXX XXXXXX, XXXXX XXXX XX XXXXX-XXXXXXXXX XXXXXX XX XXXX XXXX 100 square feet, XXXXXXXXX XX more XXXX 10 XXX XXXXXX of the latest XXXXXXX trends to allow for XXXX decisions. These XXXXXX XXXX XX split between the XXXXXXXX XXXXXXXXXXXX, XXXXXXXX XXXXXX and XXXXX casual categories XX XXXXX to the XXXXXX range of customers XXXXXXXX. X point XX XXXX XXXXXXX will XX colocated XXXX XXX collection XXXXX for online purchases in a central location in XXX XXXXX, which will allow customers XXXX access XX purchases and XXXXXXXXXX. XXX design XX the store XXXX also take on XXXXXXXXXXXX minimalist XXXXXXX or industrial XXXXXXX, to XXXX XXX XXXXX XXXXXXXXXX XX the XXXXXXXXXXXX, yet personal nature of the company’s business model. 4 store XXXXXXXXXX XXXX XX XXXXXXX per XXXXX to XXXXXX customers. XXX value XX XXXX XXXXX is in XXXXXXXX a fuss-free yet XXXXXXXXX customer service model for XXXXXXXXX to discover new XXXXXXX, XXXXX XXXXXX and collect deliveries. These XXXXXX XXXX XXXX be located in XXXXXXXXXXXX or XXXXXXXX districts close to customers.
Women on the XX, with XXX XXXXX setup, XXX a competitive XXXXXXXXX in XXXXX XX place, XXXXXXX these stores XXXX be XXXXXX efficient, sleek XXX cost XXXXXXXXXXX store fronts, unlike XXX more XXXXXX XXXXXXXXXXX XX XXXXXXXXXXX XXXX XX M X Lafleur XXX XXXX.
Price
XXXXX on the Go will have a moderate premium XXXXXXX strategy of $XXX-$250 XXX individual fashion pieces, and $XXX-$800 XXX XXXXXXX XXX pieces. XXXX pricing XXXXXXXX XXXXXXXX the XXXXXXXXXXXXX XX XXXXX XX the Go XX a XXXXXXX XXX XXXXXXXXXX XXXXX for XXXXXXXXXXXX XXXXXXX women. XXXXX XX XXX Go XXXXXX try to XXXXX cost XXXXXXXXXXX XXXXXXXXXX, or XXXXX XXXXX promotions, as XXXX XXXXX dilute the premium XXXXXXX of the XXXXX.
In XXXXX XX XXXXXXX, XXXXX on XXX XX has a XXXXXXXX competitive advantage, XX none of its major XXXXXXXXXXX have XXX XXXXX to XXXXXXXXX themselves XX an affordable yet premium brand.
XXXXXXXXX
XXXX XXXXXXX of the marketing plan will address XXX XXXXXXXXXXX methods used XX XXXXX XX XXX Go, in XXXXX of XXXXXX media, email XXXXXXXXX, retail stores, XXXXXXXX advertisements XXX XXX-XX XXXXXX, XXXXXXXX XX XXX XXX XXXXXX of XXX professional female XXXXXX, XXXXX can XX segmented further by age, ethnicity XXX professional XXXXX.
XXXXX on the Go will XXX a multi-XXXXXXX promotional XXXXXXXX that XXXXXXXX XXXXXXXXXXXXXX in XXX XXXX of e-XXXXXXXX, XXXXXX XXXXX, XXXXX XXXXXXXXX, retail stores, physical advertisements XXX XXX-up XXXXXX.
Foremost, Women on the XX will XXXX dedicated e-XXXXXXXX XXXXXX XX major e-XXXXXXXX platforms XXXX as XXXXXX, XXXXXX and Taobao. These storefronts will XXXX effective XXXXXXXX, user experience XXX XXXXXXXX features, given XXXX XXXX et al (2015) found XXXX a XXXXX XX XXX female shoppers in XXXXXX that e-commerce XXXXXXXX need to XXXX effective XXXXXXXX times, XXXXXXX design XXX XXXXXX privacy and XXXXXXXX to XXXXXX XXXX XXXXX XX consumer trust and XXXXXXX. (Chou XX al, 2015)
XXXXXXXX, XXXXX XX XXX Go XXXX have social media and email marketing channels to XXXXXXXXXXX target and segment XXX audience XXXXXXXXX to its XXXXX XXXXX XXXXXXX XXXXXXXXXX (XXXXXXXX professional, XXXXXXXX casual XXX XXXXX casual), in order XX XXXXXXX effective XXXXXXX XX consumers. XX this XXXXXX, the company XXXX XXX XXX approach to content XXXXXXXXX XXXXXXXX XX XXXX (XXXX), which is to make XXX XXXXXXX recommendations XXXXXXXX and useful to its XXXXXXXX. (XXXX, 2013)
XXXXXXX, Women on XXX Go XXXX XXX innovative retail store design, eye-XXXXXXXX physical advertisements and XXXXXXXX XXX-XX events to effectively XXXXXX XXX XXXXXXXXX. These XXXXXXX XXX XXX of XXXXXXXXXXX XXX original designs, XXX pop-XX events XX XXXXXXX XXXXXXXXX about how XX XXXXX XXXXXXXXXXXXXX and carry oneself effectively in a XXXXXXXXX environment. This is backed XX XXXXXXXX XX XXXXXX XX XX (2006) XXXXX XXXXXX that pop-XX events XXX in-XXXXX XXXXXX were increasingly XXXXXXXXXX as an innovative business strategy and overall XXXXXXXX XX XXX XXXXXXXX XXXXXXXX experience. Personal selling in retail stores XXX pop XX XXXXXX would also XXXXX XXXXX representatives XX XXXXXX their messages XXXXXXXXXXX based on XXXXXXXXX and adjust XXXXX approach responsively. Sales XXXXXXXXXXXXXXX will be able XX use XXX XXXXXXXX, XXXXXXXXXXXX and XXXXXXX XXXXXXX XXXXXXXXXX depending XX the type of product XXXX XXX XXX type XX XXXXXX, which XXXXX XXXXXXX XXX marketing XXXXXX of XXXX XXXXXXXX.
In terms of promotion, XXXXX on XXX Go has a competitive advantage, given the XXXX range XX promotional channels it XX leveraging, including unconventional XXXX such XX XXXXXX store XXXXXX and XXX-up XXXXXX. Furthermore, the XXX of a consistent XXXXX XXXXXXXXXX XXX XX its marketing and promotion channels XXXX enhance XXX XXXXXXXXXXXXX XX XXX XXXXXXXXX.
Conclusion
The XXX XXXXXXXXX provides a XXXXXX XXXX XXX Women XX XXX XX XX evaluate XXX XXXXXXXXX XXXXXXX and create a XXXXX XXX integrated marketing strategy. Women XX the Go should leverage XXXXX, XXXXXXXXX, XXXXXXX and XXXXX to XXXXXXX a XXXXX XXXXXXXXXXX XXXX a XXXXXX competitive XXXXXXXXX to XXX consumers.
XXXXXXXXXX
Baer, X. (2013). Youtility: Why XXXXX XXXXXXXXX XX XXXXX help not hype. Portfolio.
Chou, S., XXXX, X. X., & Lin, J. X. (XXXX). XXXXXX XXXXXX shoppers: Examining the mediating roles XX e-satisfaction and e-XXXXX on e-loyalty XXXXXXXXXXX. Internet Research, XX(X), XXX-561.
XXXXX, S., & XXXXXX, J. W. (2018). XXXXXXXXXX fast fashion: XXXXXXXXX its XXXXX and XXX macro perspective. XX XXX-XXXXXXXX and Fair (pp. 15-23). XXXXXXXXX.
McNeill, X. S., & XXXXXXX, X. (XXXX). Slow XXXXXXX–Balancing the conscious XXXXXX XXXXX within XXX XXXXXXX XXXXXXXXXXX. Australasian XXXXXXXXX Journal (AMJ).
Niehm, X. S., XXXXX, A. M., XXXXX, X., & XXX, X. X. (2006). Pop-up retail’s acceptability as an XXXXXXXXXX business strategy XXX enhancer of XXX consumer shopping experience. XXXXXXX XX Shopping Center Research, 13(2), 1.
XXXX 7 XX Due XXX XX
XXXXXX this XXXXXX, you have compiled a marketing plan for XXXX XXXXXXXXX start-up company. XXXXX with XXXX XXXXXX XXXXXXXXXX XXX most important XXXX XX the XXXXXXXXX XXXX, and XXXXXXX an XXXXXXXXXXX of XXXX company and XXXXXXX/service, XXXXXXXXX analysis, XXX the application XX XXX four Ps (marketing mix).
XXX XXXXXXX Women on XXX XX is a seed-stage startup XXXXXXX XXXXXXXX at women XXX require XXXXXXXXXX XXXX the XXXXXXXXX XXX XXXXXXXXXX XX their XXXXXXXX XXX accessories. Women XX XXX XX’s key customer segment XX XXX more affluent XXXXXXXXXXXX female XXXXXXXX (middle XXXXXX or white-XXXXXX role) XXX does XXX XXXX the XXXX or expertise XX XXXXX XXXX in various XXXXXXXX and XXXXXX XXXXXXXX that they XXX needed to appear in. XXX XXXXXXXX XXXXX of the company XXXX XXXXXXX an XXXXXXXX-based XXXXXXXX and a XXXXXXX of XXXXXXXX stores, all of which will XXXXXXX customised XXXXXXX XXXXXXXXXXXXXXX XXX busy working XXXXXXX. XX XXXXX XX the 4Ps (product, place, XXXXX, XXXXXXXXX), XXXXX on the Go provides customised premium XXXXXXXX XXX XXXXXX professionals XX a premium price, and XX active in promotion XXX XXXXX through XXXX XXXXXXXX XXXXXX XXX online retail XXXXXXXX (in XXXXX of XXX webstore XXX XXXXXX media XXXXXXXXX). In terms XX XXXXXXXXX analysis, XXXXX on the Go is situated in a XXXXXX competitive XXXXXX, but also in a XXXX-XXXXXX XXXXXX XXXXXX XXX a XXXX-growth XXXXXXX.
XXX XXXX XXXXXXXXX XXXX of XXX marketing XXXX XXX ‘XXXXX on the XX’, in my XXXXXXXXXX, XXX XXX SWOT XXXXXXXX, because it XXX an XXXXXXXXXXXXX XXXXXXXX XXXX provided XXXXXX XXXXXXXX into the operating environment XXXXX the company was in, thereby allowing XX XX XXXXXXXXX better XXXXXXXXXX for the company’s XXXXXX in areas XXXX as price, XXXXXXXXX, product and XXXXX. XXXX XXXXXX of the SWOT XXXXXXXX XXXXXXX me to XXXXXXXXXX internal and XXXXXXXX factors that would affect Women on the Go’s XXXXXXX. XX XXXXXXXXXX Women on the Go's strengths in terms XX XXX XXXXXXX customisation, XXXXXXX, convenience, retail availability and XXXXXXX XXXXXXXXXX, I XXX able to demonstrate XXXX XXXXX on XXX XX XXXXXX focus XX in order to retain its XXXXXX value proposition XX XXXXXX XXXXXXXXXXXXX. By discussing the XXXXXXX's weaknesses in XXXXX of its costs, quality XXX XXXXXXXXXXX, I XXXXXXXXXX XXXXX XXXXX Women on XXX XX XXXXXX XX XXXXXXX in order XX XXXXXXXX its competitive XXXXXXXXX. By XXXXXXXXXX the XXXXXXX's opportunities in terms of XXX XXX XX emerging XXXXXXXXXXXX, XXXXXXX diversity XXX XXXXXXXXXXXXXX, and XXXXXXXX XXXXXXX, I XXX able XX XXXXXXXX areas that could fuel XXX XXXXXXX's XXXXXX XXXXXX and XXXXXXXXX. XX discussing XXX company's XXXXXXX in XXXXX of competition XXXX XXXXXXXXXX XXX Gap, Zara XXX XX Lafleur, I XXX able XX XXXXXXXXX where the company XXX disadvantaged XXXXXXXX to XXX XXXXXXXXXXX, XXX XXXXX it XXX XX XXXXX out XXX in terms XX XXXXXXXXX its XXXXX proposition. XXXXXXXXXXX, identifying the threat of competition from XXXXXXXX and XXXXXX XXXXX stability allowed XX XX XXXXXXXXXX that the company XXXXXX XXXXXX more in XXXXXXXXXXX its IP and XXXXXX XXXXX to prevent the XXXX of competitors XXXX could XXXXXXXX XXX prices XXXX copycat XXXXXXXX. XXXXXXXXXXXX, the XXXX analysis gave XX a XXXXXX understanding of the XXXXXXXX XXXXXXXXX XXX XXXXXXXX XXXXXXXXXXXXX XXXXXXX which defined XXXXX on the Go, XXX XXXX XXXXXXX XX to better appreciate XXXXX XX the Go’s XXXXXXXX model in a XXX XXXX XXXXXXXX a basis XXX a XXXXXX marketing plan.