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Advance Marketing
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</p> <p><i>Figure X: Women XX XXX XX XXXXXXXXX logo</i></p> <p>XX terms of XXXXXXXX, Women XX the XX will XXX the above logo, XXXXX XXXXXXXXXX a woman XX an XXXXXX trajectory in her career. XXX XXXXXXXX, XXXXXXX, XXXXXXXX XXXXXX XX the logo suggests Women XX XXX Go’s mission XX XXXXXXX XXX XXXXXXXXX XX female professionals who XXXXXX XXXXXX success. XXXX branding and logo will be used consistently XXXXXX all XXXXX on XXX Go merchandise, XXXXXX XXXXX XXX XXXXX marketing XXXXXXX to maintain a unified brand XXXXX.</p> <p>XXXXX</p> <p>Women XX XXX XX will XXXXXXX a XXXX XXXXXXXXXXXX channel that XXXXXXXXX just in XXXX XXXXXXXXXXXXX to XXXX supply chain XXXXX XXX. In XXXXX of XXXXXXXXXX, the XXXXXXXXXX XXXXXXX will XX XXXXXXXXXX to skilled tailors in XXXXXXX China XX lower XXXXX XXXXX, XXXX XX which have XX XXXX minimum XXXXXXX XXXXXXXXXXXX. The XXXXXXXX XXXX be able to browse the collections both XXXXXX and in-XXXXX, and will be able XX XXXX XXXXX XXXXXX XXXXXX or in-XXXXXX. XXXXXX XXXX XX XXXX XXXXXXXXX XXXXXX X-X XXXXXXX days if tailored or XXXXXXX online, and on-XXX-spot if XXXXXXXXX onsite. XXXX use XX XXXX, XXXX in time XXXXXXXXXX XXXXXX XXXXXX will allow for greater responsiveness to customer XXXXXX and lower XXXXX. (Gupta XXX XXXXXX, XXXX)</p> <p>Retail XXXXXX will form XXX XXXXXXXX XXXXXXXX location of the brand, serving as XXXXXXXX touchpoints XXX customers to rapidly access XXXXX XX XXX Go’s XXXXXXXX and services. McNeill XXX XXXXXXX, in their XXXXX, demonstrate how physical stores XXX XX more XXXXXXXX XXXX online XXXXXX, in XXXXXXXXXX customer relationships XX XXXXXXXXX conscious retailing XXX XXXXXXXXXX appreciation XX XXXXXXXXX sourced, quality products.(McNeill and Snowdon, XXXX) In terms XX XXXXXX stores, XXXXX will be XXXXX-XXXXXXXXX stores XX XXXX XXXX 100 square XXXX, featuring XX more than 10 XXX pieces XX XXX XXXXXX XXXXXXX XXXXXX to XXXXX XXX easy XXXXXXXXX. XXXXX pieces XXXX be XXXXX between XXX XXXXXXXX professional, XXXXXXXX XXXXXX XXX XXXXX casual XXXXXXXXXX to cater to XXX XXXXXX range of customers XXXXXXXX. A XXXXX XX XXXX counter XXXX XX XXXXXXXXX with the XXXXXXXXXX XXXXX XXX online XXXXXXXXX in a central location in the XXXXX, XXXXX will XXXXX XXXXXXXXX XXXX access XX XXXXXXXXX and XXXXXXXXXX. The XXXXXX XX the store XXXX also XXXX XX Scandinavian XXXXXXXXXX designs or XXXXXXXXXX XXXXXXX, XX XXXX XXX XXXXX XXXXXXXXXX of the professional, XXX XXXXXXXX nature of XXX company’s business XXXXX. X XXXXX XXXXXXXXXX will XX present XXX XXXXX to XXXXXX customers. The XXXXX of this XXXXX XX in offering a XXXX-XXXX XXX XXXXXXXXX customer service XXXXX for customers to discover XXX designs, XXXXX XXXXXX XXX XXXXXXX deliveries. These stores XXXX also XX XXXXXXX in XXXXXXXXXXXX or XXXXXXXX XXXXXXXXX close to customers.</p> <p>Women on XXX Go, XXXX the above setup, has a XXXXXXXXXXX advantage in XXXXX XX XXXXX, XXXXXXX these XXXXXX will XX highly efficient, sleek XXX cost XXXXXXXXXXX XXXXX XXXXXX, unlike the more XXXXXX storefronts of competitors such XX X M Lafleur and Zara.</p> <p>XXXXX</p> <p>Women XX XXX XX XXXX have a moderate premium XXXXXXX XXXXXXXX of $XXX-$XXX XXX XXXXXXXXXX fashion XXXXXX, XXX $XXX-$XXX XXX fashion XXX XXXXXX. XXXX XXXXXXX XXXXXXXX XXXXXXXX XXX establishment XX Women on the XX as a premium yet XXXXXXXXXX brand XXX professional working women. Women XX XXX XX XXXXXX try to avoid cost competition strategies, or XXXXX sales XXXXXXXXXX, XX this XXXXX dilute XXX premium quality XX the brand.</p> <p>XX XXXXX XX pricing, XXXXX XX XXX XX XXX a moderate competitive advantage, as XXXX of its major XXXXXXXXXXX XXXX XXX tried XX establish themselves as an XXXXXXXXXX XXX premium XXXXX.</p> <p>XXXXXXXXX</p> <p>XXXX section XX XXX XXXXXXXXX XXXX will address XXX XXXXXXXXXXX XXXXXXX XXXX XX XXXXX XX XXX XX, in terms XX social media, email marketing, retail XXXXXX, physical XXXXXXXXXXXXXX and XXX-up XXXXXX, XXXXXXXX at the XXX XXXXXX of the XXXXXXXXXXXX female XXXXXX, XXXXX XXX XX XXXXXXXXX further XX age, XXXXXXXXX XXX XXXXXXXXXXXX level.</p> <p>XXXXX XX the Go XXXX use a multi-channel XXXXXXXXXXX strategy that XXXXXXXX advertisements in XXX XXXX XX e-commerce, XXXXXX media, XXXXX marketing, XXXXXX stores, XXXXXXXX advertisements and XXX-XX events.</p> <p>Foremost, Women XX XXX Go will have dedicated e-commerce stores on XXXXX e-XXXXXXXX XXXXXXXXX such XX XXXXXX, Lazada and XXXXXX. These storefronts XXXX XXXX effective delivery, user experience and XXXXXXXX features, given that Chou XX XX (2015) XXXXX XXXX a study XX 482 XXXXXX XXXXXXXX in XXXXXX that e-commerce XXXXXXXX need to have effective XXXXXXXX XXXXX, website XXXXXX XXX online privacy and XXXXXXXX XX ensure XXXX rates XX consumer trust XXX XXXXXXX. (XXXX XX XX, XXXX)</p> <p>Secondly, Women XX XXX Go will have social media and XXXXX marketing XXXXXXXX to XXXXXXXXXXX XXXXXX and XXXXXXX its audience according to XXX XXXXX XXXXX XXXXXXX categories (business professional, business XXXXXX XXX XXXXX XXXXXX), in order to deliver effective XXXXXXX to XXXXXXXXX. XX XXXX regard, the XXXXXXX XXXX use the approach XX content XXXXXXXXX XXXXXXXX by XXXX (XXXX), which XX XX make its XXXXXXX recommendations XXXXXXXX XXX XXXXXX XX its audience. (Baer, XXXX)</p> <p>Finally, Women on XXX Go will use innovative XXXXXX XXXXX design, XXX-catching physical XXXXXXXXXXXXXX XXX XXXXXXXX XXX-XX events XX effectively engage its customers. XXXXX XXXXXXX the use of fashionable XXX XXXXXXXX XXXXXXX, and pop-up XXXXXX to XXXXXXX XXXXXXXXX XXXXX how XX dress professionally and XXXXX oneself effectively in a XXXXXXXXX environment. This XX XXXXXX by research XX Niehmn XX al (XXXX) XXXXX XXXXXX XXXX pop-XX XXXXXX and in-XXXXX XXXXXX were XXXXXXXXXXXX acceptable as an XXXXXXXXXX XXXXXXXX XXXXXXXX and XXXXXXX enhancer of XXX consumer shopping XXXXXXXXXX. XXXXXXXX selling in XXXXXX XXXXXX XXX pop up events XXXXX also XXXXX sales representatives XX XXXXXX their XXXXXXXX accordingly XXXXX XX consumers and adjust their XXXXXXXX responsively. XXXXX XXXXXXXXXXXXXXX will be able XX use XXX XXXXXXXX, consultative and selling formula approaches depending XX XXX type XX XXXXXXX XXXX XXX the XXXX XX XXXXXX, XXXXX XXXXX improve the marketing XXXXXX XX XXXX strategy.</p> <p>In terms XX promotion, XXXXX on XXX XX has a XXXXXXXXXXX advantage, XXXXX the wide range XX XXXXXXXXXXX XXXXXXXX it XX XXXXXXXXXX, XXXXXXXXX unconventional ones such XX XXXXXX store XXXXXX XXX XXX-XX events. Furthermore, the XXX XX a consistent XXXXX XXXXXXXXXX all XX its XXXXXXXXX XXX XXXXXXXXX channels XXXX XXXXXXX the effectiveness of its marketing.</p> <p>XXXXXXXXXX</p> <p>XXX 4Ps framework provides a useful tool for Women XX the Go to evaluate its XXXXXXXXX XXXXXXX XXX XXXXXX a sound XXX integrated XXXXXXXXX strategy. Women XX the XX XXXXXX leverage XXXXX, promotion, XXXXXXX and XXXXX to deliver a value proposition with a XXXXXX competitive XXXXXXXXX to its XXXXXXXXX.</p> <p>References</p> <p>Baer, J. (XXXX). <i>XXXXXXXXX: XXX smart marketing XX about help not hype</i>. XXXXXXXXX.</p> <p>XXXX, S., XXXX, C. W., & Lin, J. X. (XXXX). XXXXXX XXXXXX XXXXXXXX: Examining the XXXXXXXXX roles of e-satisfaction and e-trust on e-loyalty development. <i>Internet Research</i>, <i>25</i>(X), XXX-561.</p> <p>Gupta, S., & Gentry, J. X. (XXXX). XXXXXXXXXX fast fashion: XXXXXXXXX XXX micro and XXX XXXXX perspective. In <i>XXX-XXXXXXXX XXX XXXX</i> (XX. 15-23). XXXXXXXXX.</p> <p>McNeill, X. S., & Snowdon, X. (2019). XXXX fashion–XXXXXXXXX the XXXXXXXXX XXXXXX XXXXX within XXX fashion XXXXXXXXXXX. <i>Australasian XXXXXXXXX XXXXXXX (AMJ)</i>.</p> <p>XXXXX, L. S., Fiore, A. X., Jeong, X., & XXX, X. J. (XXXX). Pop-up XXXXXX’s acceptability as an XXXXXXXXXX business XXXXXXXX and XXXXXXXX XX XXX XXXXXXXX shopping XXXXXXXXXX. <i>Journal XX Shopping XXXXXX Research</i>, <i>13</i>(X), 1.</p> <p><XX></p><p>XXXX 7 DB Due Nov 15</p> <p>During this XXXXXX, you have XXXXXXXX a XXXXXXXXX XXXX XXX XXXX XXXXXXXXX XXXXX-XX XXXXXXX. XXXXX with XXXX fellow XXXXXXXXXX the most XXXXXXXXX XXXX XX XXX XXXXXXXXX XXXX, and include an XXXXXXXXXXX of your XXXXXXX and product/XXXXXXX, situation analysis, XXX the XXXXXXXXXXX XX XXX four Ps (XXXXXXXXX mix).</p> <p>The XXXXXXX XXXXX on the Go is a seed-stage XXXXXXX company targeted XX XXXXX XXX require assistance XXXX the selection and purchasing of their XXXXXXXX XXX XXXXXXXXXXX. Women XX the XX’s XXX XXXXXXXX segment is XXX more affluent XXXXXXXXXXXX XXXXXX XXXXXXXX (XXXXXX income or white-XXXXXX role) who does not have the XXXX or XXXXXXXXX XX dress XXXX in XXXXXXX business XXX XXXXXX settings XXXX XXXX XXX needed to XXXXXX in. The business XXXXX of XXX company will XXXXXXX an internet-XXXXX XXXXXXXX XXX a XXXXXXX XX physical XXXXXX, XXX of which XXXX provide XXXXXXXXXX XXXXXXX recommendations XXX XXXX working XXXXXXX. In terms of XXX XXX (XXXXXXX, XXXXX, XXXXX, promotion), XXXXX on XXX XX XXXXXXXX XXXXXXXXXX XXXXXXX XXXXXXXX XXX female XXXXXXXXXXXXX XX a premium price, and XX XXXXXX in XXXXXXXXX and XXXXX through both XXXXXXXX XXXXXX XXX online XXXXXX XXXXXXXX (in terms XX its webstore and XXXXXX media XXXXXXXXX). In XXXXX of XXXXXXXXX analysis, XXXXX on the Go is situated in a highly XXXXXXXXXXX market, but also in a XXXX-growth sector suited XXX a XXXX-XXXXXX startup.</p> <p>The XXXX important part of the marketing plan for ‘Women on the XX’, in my assessment, was the XXXX XXXXXXXX, XXXXXXX it was an XXXXXXXXXXXXX XXXXXXXX XXXX provided XXXXXX XXXXXXXX XXXX XXX operating environment which the XXXXXXX XXX in, XXXXXXX allowing me XX formulate XXXXXX XXXXXXXXXX XXX XXX company’s XXXXXX in XXXXX XXXX XX price, promotion, XXXXXXX and place. Each XXXXXX of XXX SWOT analysis XXXXXXX me to XXXXXXXXXX internal and XXXXXXXX factors that XXXXX affect Women XX XXX Go’s XXXXXXX. By discussing XXXXX XX the XX's XXXXXXXXX in terms XX its product XXXXXXXXXXXXX, quality, XXXXXXXXXXX, XXXXXX availability XXX digital XXXXXXXXXX, I XXX able XX demonstrate XXXX Women on XXX Go should focus XX in order to XXXXXX XXX unique value proposition XX female XXXXXXXXXXXXX. XX discussing XXX XXXXXXX's weaknesses in terms XX XXX costs, XXXXXXX XXX XXXXXXXXXXX, I identified XXXXX XXXXX XXXXX XX XXX XX XXXXXX to XXXXXXX in order to XXXXXXXX its XXXXXXXXXXX XXXXXXXXX. XX discussing the company's opportunities in terms XX XXX XXX of emerging XXXXXXXXXXXX, greater diversity and representation, XXX XXXXXXXX XXXXXXX, I was able to identify XXXXX XXXX could fuel XXX XXXXXXX's future growth and expansion. XX discussing the company's XXXXXXX in XXXXX XX competition from XXXXXXXXXX XXX Gap, Zara and MM Lafleur, I was able to determine XXXXX the company was disadvantaged relative to XXX XXXXXXXXXXX, XXX XXXXX it had to XXXXX out for in XXXXX XX XXXXXXXXX XXX value proposition. XXXXXXXXXXX, identifying XXX XXXXXX of competition XXXX copycats XXX supply XXXXX XXXXXXXXX allowed XX to XXXXXXXXXX that the company should XXXXXX XXXX in controlling XXX XX and supply XXXXX XX prevent XXX XXXX XX XXXXXXXXXXX XXXX could XXXXXXXX its prices with XXXXXXX products. XXXXXXXXXXXX, XXX XXXX analysis gave XX a XXXXXX XXXXXXXXXXXXX of XXX XXXXXXXX XXXXXXXXX XXX XXXXXXXX XXXXXXXXXXXXX factors which defined XXXXX XX the XX, and XXXX allowed me XX XXXXXX appreciate XXXXX XX the XX’s XXXXXXXX model in a way that XXXXXXXX a basis for a XXXXXX marketing plan.</p>">
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