Unit 4 Essay
Marketing Plan: Part 2
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Unit 4 Essay
Marketing Plan: Part 2
Introduction
As the role of women continues to grow in importance in the workplace, whether in the corporate or technology sector, women deserve to have fashion options that fit their ambition, capability and personality at the workplace. Women on the Go presents a viable option for this unmet need, but more work must be done to understand the women’s formal wear market, competitors and segments. This essay will further develop a marketing plan for the company Women on the Go through a segmentation and target market analysis, a competitive and industry analysis, and a SWOT analysis. The company Women on the Go is a seed-stage startup company targeted at women who require assistance with the selection and purchasing of their clothing and accessories. Women on the Go’s key customer segment is the more affluent professional female consumer (middle income or white-collar role) who does not have the time or expertise to dress well in various business and social settings that they are needed to appear in.The business model of the company will involve an internet-based platform and a network of physical stores, all of which will provide customised fashion recommendations for busy working females. A segmentation and target market analysis, competitive and industry analysis, and SWOT analysis will allow the company and its marketing team to take stock of its ideal market segments and their characteristics, the level of competition and market potential, and its own internal strengths and weaknesses as they relate to external opportunities and threats. On the whole, it will allow the company to better understand its competitive environment and to formulate an appropriate marketing strategy for success.
Segmentation and target market analysis for Women on the Go
The four types of market segmentation are geographic, demographic, psychographic and behavioural. (Goyat, 2011) In terms of geographic segmentation, Women on the Go’s customers can be segmented in customers in emerging markets such as India, China and SoXXXXXXX XXXX, and customers in XXXXXXXXX markets XXXX as the XXXXXX States XXX XXX United Kingdom. Further XXXXXXXXXXXX XXX be XXXXXXXXX on XXX basis XX state and city XXXXX segmentation, given XXXX XXXXXXX trends in Mumbai and Delhi, or in XXX York XXX Chicago, XXX XXXXXXXX XXXXXX significantly.
In XXXXX of XXXXXXXXXXX XXXXXXXXXXXX, XXXXX XX XXX Go’s XXXXXXXXX can be XXXXXXX by XXXXXX, XXXXXX XXXX, XXXXXXXXX XXXXX XXX family XXXXXXXXXX. This will XXXXXXXXX XXX XXXX of XXXXXX, preference, style and fashion XXXXXXXXX XXXX XXXX XXXXXXXX segment XXX. For example, a Stanford-trained female XXXXXXXX engineer will XXXX very XXXXXXXXX tastes from a XXXXX-XXXXXXXXXX Wall Street XXXXXX.
In terms of XXXXXXXXXXXXX segmentation, XXXXX on the Go’s customers XXX XX XXXXXXXXX based XX lifestyle, XXXXXXXXX, interest, XXXXXXXXXXXX motivators and XXXXXX. XXX example, some XXXXXXXXX may be influenced by XXX culture, some may XX more XXXXXXXXXXX in fashion tastes, XXX XXXXXX XXX XX more conservative.
Finally, in terms XX XXXXXXXXXXX segmentation, XXXXX on the XX’s XXXXXXXXX can be XXXXXXXXX XX the basis of their XXXXXXXX making and XXXXXXXX journey XXXXXXXXX. For example, XXXX customers XXX be more digitally XXXXX and may be XXXXXXXXXXX ordering XXXXXXXX XXXXXX, XXXXX other customers may XXXXXXX more XXXXXXX service in person at a XXXXX XXX mortar XXXXX.
XXX target XXXXXX XX XXXX XXXXXXX XXXXXXX once a marketer has XXXXXXXXX XXXXXXXXXXXX on the XXXXXXXXXX, as it allows the XXXXXXXX (XXX by XXXXXXXXX, XXX XXXXXXX) XX target XXXXXXX offerings and marketing XXXXXXXXX XXXX XXXXXXXXXXXX to the desired XXXXXXXX segment.
XXX key target XXXXXXX for XXXXX XX XXX XX, XXXXX on XXX above types XX market segmentation criteria, are digitally-savvy XXXXX XXXXX working in XXX technology XXXXXX, digitally-savvy young XXXXX working in XXX corporate sector in emerging XXXXXXX, XXX mid XXX XXXX XXXXX female XXXXXXXXX executives. XXXXXXXX, young women working in XXX XXXXXXXXXX XXXXXX will require XXXXXXX XXXX XXX smart casual, XXX allow them to XXXX XXXX-XXXX but capable. XXXXXXXX, young women XXXXXXX in XXX XXXXXXXXX sector will require XXXXXXXXXX, XXXXXXXXXXXX XXX XXXXXXXXXX options. XXXXXXX, mid XXX high level XXXXXX corporate executives will XXXXXXX XXXXXXX, customised fashion options XXXX XXXXXX their XXXXXXXXXX XXX power.
Competitive and Industry XXXXXXXX
The XXXXXXXXXXX in the women’s XXXXXXXXXXXX XXXXXXXX industry XXXX XXXX be XXXXXXXX XXX XXXX XXXXXX are X.X. XXXXXXX, XXXX the Runway XXX XXXX. XXXX will be XXXXXXXX XX XXX basis XX their XXXXXXXXXXX (XXXXXX or indirect), price, product, XXXXXXXXX, XXXXX XXX e-commerce XXXXXXXX.
XXXXXXXX, M.M. Lafleur is a XXX XXXX based XXXXXXXXXXXX XXXXX’s fashion company at Series X funding XXXX XXXXXX XXXXXXXXXX XXXXXXX products. XXX XXXXXXX XXX founded in 2013 by XXXXX LaFleur, Narie Foster and XXXXXX XXXXXXXX, in order XX XXXX women present themselves better and XXXXXX the XXX XXXX XXXX in order XX succeed in the workplace, XXX XXX XXXXXXX XXXX $XX XXXXXXX in revenue in XXXX. (XXXXXXX, XXXX) The XXXXXXX XX a XXXXXX competitor XX XXXXX on the XX, XX it XXX a XXXX similar business XXXXX and XXXXXXX XXXXXXXXX. XX terms of XXXXXXX, the XXXXXXX XXXXXX ‘Bento Boxes’, which are curated professional outfits in delivered XXXXX, that drew XX XXXXXXX of first-XXXX customers to XXXXXX for a follow up purchase in 12 weeks. XX order a XXXXX XXX, XXXXXXXXX XXXXXX XXXX XX XXXX up a brief XXXXXX questionnaire with XXXXXXXXX regarding XXX XXXXXXXX’s XXXXXX, body XXXXX, XXX age. XXX boxes are XXXX delivered in a compartmentalised, XXXXXXXXXXXX style, XXXX XXXX product in its own XXXXXXXX plastic XXX. Product-wise, the company XXX XXXX diversified XXXX its XXXXXXX business-XXXXXX XXXXXXX focus into other XXXXXXX XXXXX, such as XXXXXXXX casual and formal business XXXXXX, in order XX XXXX a broader XXXXX of XXXXX for XXXXX clients. In XXXXX XX XXXXX, the company charges a premium XXX XXX premium products, XXXXX XXX XXXXXXXXX XX XXXXXXX in terms of XXXXXXX XXXXXXX and packaging, XXX XXX XXXX XXXXXXX XX creating XXXXXXXXX barriers XX fashion XXXXXX XXX XXXX younger professional women as a result. (Deng, 2019) XX XXXXX XX XXXXXXXXX, the XXXXXXX XX active XX social XXXXX, XXXXXX magazines XXX XXXXX-based marketing, and XXXXXX high XXXXXXX personalities such as XXXXXXXX COO and XXXXXXXX XXXXXX XXXXXXX among its endorsers. In XXXXX XX the company’s online XXXXXXXX, M Dash, XXX XXXXXXXX writers profile influential XXXXXXXXX women XXX provide XXXXXX XXXXXX and style XXXX. In XXXXX of place, XXX company XXX XXX-ups in XXX East XXXXX XXX a permanent XXXXXXXX in XXXXXXXXXX, D.X., which XXXXXXX free XXXXXXXX stylist XXXXXXXX, and is mainly based in XXX U.S. XXXXXXX, in XXXXX XX e-XXXXXXXX, XXX XXXXXXX’s XXXXX XXXXX XXXX XXXXXXX it to launch a XXXXXX e-commerce XXXXXXXX and grow in a XXXXXXXX manner XXXXXX.
Rent the Runway XX a XXXXXXX rental XXXXXXX that allows customers XX rent X XXXXXX of clothing at XXX XXX XXXX, XXXX free XXXXXXXX XXXXX, XXX a XXXXXXX XXXXX of $69 to 159, XXX XX a XXXXXXX model in XXX field of collaborative consumption, XXXXX XXXXXXXXX XX not own XXX fashion pieces XXX XXXX it in XXXXXXXXXX XXXX their XXXXXXXX needs XXX tastes. (Perlacia et al, 2017) The XXXXXXX XX an indirect competitor, XX it does not XXXXXXXX XXXXXX clothes XXXX X X XXXXXXX and XXXXX XX XXX XX, XXX XXXXXXXX a business wear rental XXXXXXX that XXXXXXXX with such XXXXXXXXX. In terms of XXXXX, Rent XXX XXXXXX XX XXXXXX XX a premium to X.M. LaFleur, Zara XXX XXXXX on XXX XX, XXXXX XXX high per-XXX XXXXX of XXX clothing XXXXXXX. (Eisenmann and Winig, XXXX) XX terms of product, XXX XXXXXXX XXXXXXXX clothing rentals in addition XX complimentary shipping, XXX cleaning XXX XXXXXX XXXXXXXXX, as well as complimentary style XXXXXXXXXXXXXXX XXX a Member Concierge XXXXXXX XXX tailored XXXX. (Eisenmann XXX XXXXX, 2011) XXXXXXX, the XXXXXXX has XXXXXX to XXXXXXX its XXXXXXXX in a XXXXXX XXXXXXX due XX XXXXXXXXXXX XXX XXXXXXXXX issues. (Eisenmann and Winig, XXXX) XX terms of promotion, the company XXX XXXXXX-only discounts, a XXXXXX XXXXXXXXXX, an app, and social media platforms XX XXXXXXXX, Instagram, Pinterest and XXXXXXX. XX XXXXX XX place, XXX XXXXXXX has a XXXXXXXX store in New York XXXX, XXX stores in Chicago, XXX Francisco, XXXXX XXXXXX and XXXXXXXXXX, DC. Finally, in XXXXX XX XXX strength of XXXXX e-XXXXXXXX platform, the company primarily XXXXXXXX through XXXXX online rental website XXXXX, although it does XXX XXXX a XXXXXXXX XX third-party e-XXXXXXXX XXXXXXXXX.
Zara XX a Spanish XXXX fashion company XXXX sells XXXXXXX XX affordable XXXXXX, with XXXXXXX and fashionable aesthetic, XX a wide XXXXX XX XXXXXXXX XXXXXXXX. Zara’s XXXXX XXXXXXXXX XXXXXXXX on the XXXXX XXXXXXXX XX XXX latest XXXXXXX trends in major XXXXXXX such XX XXXXX XXX New XXXX, followed XX XXX use of XXXX-in-XXXX XXXXXXXXXX to XXXXXXXXX those trends into affordable XXXXXXXXXX products XXX XXXXX XXXXXXXXX. Zara XX an indirect XXXXXXXXXX XX Women on the XX, XX it XXXXXX XXXXXXXX XXXXXX the professional female XXXXX, XXXX XX XXXXXXXX XXX XXXXXX XXXXXXXXX XXXX, XXX XXX an XXXXXXXXXXX XXXXXXXXXXXX XXXXXX clothes range XXXXX XXXXXXXX with XXXXX on the Go. XX terms XX XXXXX, XXXX XX considered to be affordable, XXXXXXXX it XXXX has a premium XXXXX which is priced at XXXXXXXXXXXXX the same XXXXX range as Women XX the XX. XX terms of XXXXXXX, XXXX offers the XXXXXX fashion XXXXXX in affordable product form, but does XXX conduct XXXX XXXXXXXXXXXXX in XXX way XX M.M. XXXXXXX or Women on the Go. In XXXXX of XXXXXXXXX, XXXX XX active XX major XXXXXX XXXXX channels XX XXXX as more traditional advertising channels such XX television, XXXXX and print. XX terms of place, XXXXX its XXXXX XX XXX largest XX the above XXXXXX competitors, XXXX XX able XX maintain a XXXXXXXXXXXXX XXXXXXXX in multiple cities XX XXXX. XXXXXXX, in XXXXX XX e-XXXXXXXX, Zara XXX maintain XXX own proprietary web store but has yet XX XXXXXX significantly XX create e-commerce XXX XXXXXX XX third XXXXX websites such as Lazada, Amazon and TMall XXXXXX.
XX terms of the XXXXXXX health XX XXX XXXXXX XXXXX’s formal wear market, XXXXXXX by Marketwatch show XXXX the market is healthy, XX a XXXXXXXXX XX XXX 460 XXXXXXX in 2017 with a growth XXXX in 2017 XX X.9%, and a XXXXXXXXXX XXXXXXXXXX XXXXXX XXXXXX rate of X% XXXX XXXX to 2024, XXXX an XXXXXXXXXXX to reach a XXXXXXX of $690 XXXXXXX by 2024. (Marketwatch, XXXX) XXXX XXXX likely XX supported by growing numbers XX female XXXXXXXXXX in XXX XXXXXXXX economies of XXXX Pacific. (XXXXXXXXXXX, 2019) This is XXXXXXXXX by the growth of XXX XXXXXXXX over the XXXX XX XXXXX, as shown by reports published by XXXXXXXX and XXXXXXX. (XXXXXXXX and Markets, XXXX)
Understanding competitors and XXXXXXX XXXXXXXX XXXXXX is XXXXXXXXX to XXX XXXXXXXXX plan because it demonstrates XXX level XX XXXXXXXXXXX and market XXXXXXXXX XXXXXXXXX in the professional female XXXXXXX market. By extension, XXXX XXXXXX Women XX XXX Go XX XXXXXX whether XXXXXXXX XXXX XXXXXX is XXXXXX, XX an overly XXXXXXXXXXX or XXX-XXXXXXXXX XXXXXX XXXXX XXX be suitable XXX a new entrant like Women XX the Go XX XXXXXXX. XXXX levels of XXXXXXXXXXX XXXXX erode XXXXX XX the XX’s sales and profitability, while a slumping market XXXXX XXXXXX the number XX customers XXX would buy Women XX XXX XX’s offerings.
SWOT XXXXXXXX
Strengths
The XXXXXXXXX XX XXX company are its XXXXXXXXXXXXX, quality, XXXXXXXXXXX, XXXXXX XXXXXXXXXXXX XXX XXXXXXX XXXXXXXXXX. From XXX identified XXXXXXXXX, it XX clear that XXXXX XX XXX Go’s value proposition is that XX a customised, XXXX-quality and XXXXXXXXXX retail option that provides on-demand digital XXXXXXXX XXXXXXX.
Customisation: XXX product XXXXXX XXXXXXXXXX XXXXXXX XXXXXXXXXXXXXXX XX XXXX XXXXXXX XXXXXXXXXXXXX, and XXXXXXX services XXXX XX XXXXXXX XXX style XXXXXX, blog articles and webinars, XXX XXXXXXXX that XXXXXXXXX select XXX be XXXX XX XXX them perfectly.
XXXXXXX: Careful XXXXXXXXX of tailors, designers XXX store XXXXXXXXX will XX XXXXXXXXX by the XXXXX XX the XX team in order XX XXXXXX XXXXXXXX XXXXXXX and service quality.
Convenience: The XXXXXXX will XXXXXX recommendations for its XXXXXXXXX based XX XXXXX XXXXXXXXXXX, allowing XXX minimal hassle in selection XXX purchase of XXXXXXXXXXXX XXXXXXX attire. XX XXXXXXXX, XXX customer XXX XXXXX efficient order fulfilment, as XXXXXX will be XXXX available XXXXXX 3-7 working XXXX XX XXXXXXXX or XXXXXXX online, and on-XXX-spot XX purchased XXXXXX.
Retail availability: Through the XXX of multiple XXXXXX channels, XXXX as XXXXXX XXXXXX and brick-and-mortar XXXXXX, XXXXX XX XXX Go’s XXXXXXX XXX XXXXXXX offerings will be XXXX XXXXXXXXX to XXXXXXXXX whenever and wherever XXXX should XXXXXXX it.
XXXXXXX XXXXXXXXXX: XXX XXX XX a XXXXXXXXX XXXXXXXX-based platform, e-XXXXXXXX store, social XXXXX campaigns, XXXXXXX blog, webinars XXX online newsletters offer customers a seamless and holistic digital experience XXXX XXXX XXXXXXX them XXXX XXXXX XXXXXXX XXXXXXXX and XXXXXXXXXXXXXXX.
XXXXXXXXXX
XXX strengths of the company are costs, XXXXXXX and scalability.
XXXX: Providing customised fashion XXXXXXXXXXXXXXX XXX XXXXXXXXXX XXXXXXXX XXX XXXXXXXXXXXX XXXXXXX will XXXX XX cost XXXXXXXXX at XXXXX. While XXXXXXXXXXX XXX XXXXXXXXXX process to XXXXXXX tailors in XXXXXXX China XXXX help to mitigate high costs through XXX use of lower labor costs, XXX XXXXXXXX will XXXXXXXXXX XXXX to XXXXX to be XXXX effective. XXXXXXXXXXX, XXX XXXX of Women on the XX’s XXXXXXXX XXX be prohibitively XXXX XX XXXXXXX consumers.
Quality: XXXXXXX XXXXXXX may be an XXXXX XXXXX XXXX affect XXXXX on XXX XX’s XXXXXXX branding XX tailors, designers and manufacturers are not XXXXXXXXXX XXXXXXX.
XXXXXXXXXXX: The company XXXX not XX able XX service XXXXXXXXX XX scale XX XXXXXXXX XXXXXX exceeds XXXXXXX projections. XXXX XX due XX XXXXXXX XXXXXXXXX in terms of manpower XXX resources.
XXXXXXXXXXXXX
XXXXXXXXXXXXX for XXX company XXXXXXX XXX use XX XXXXXXXX XXXXXXXXXXXX, XXXXXXX diversity and XXXXXXXXXXXXXX, XXX XXXXXX in XXXXXXXX markets.
XXX XX emerging XXXXXXXXXXXX: New technologies such as XXXXXXXXX XXXXXXX, XXXXXXXXXX intelligence, XXXXXXX reality, XXXXXXXX and e-commerce can be used XX enhance XXX XXXXXXXX XXXXXXXXXX. XXX example, XXXXXX networks driven XX artificial intelligence can be used XX XXXXX product XXXXXXXXXXXXXX XXXXXXX XXX customers. XX XXXXXX in a XXX of their XXXXXXXXXXX XXX style XXXXXXXXXXX, XXXXXXXXX XXXX XXXXXXX precise XXXXXXXXXXXX XXXXXXX XXXXXXXXXXXXXXX. XXXXXXXX XXX e-XXXXXXXX XXXXXXXXXXX can XXXX XX integrated into the XXXXXXX’s website and XXXXXX media platforms in order to provide XXXXXXXXX with XXXXXXXX, automated and on-demand XXXXXXX. Finally, XXXXXXX the use of XXXXXXX XXXXXXX and augmented reality XXXXXXXXX, XXXXXXXXX XXXX XX able to XXX their smartphones to XXX out XXXXXXX in the XXXXXXX space, and to XXXXXXXXX different XXXXXXX XXXXXXX prior to XXXXXXX their orders.
Greater XXXXXXXXX XXX representation: New XXXXXX XXXXXXXXX have XXXXXXX XX support women XX XXX XXXXXXXXX, and XXXXX market XXXXXXX XXXX XX Unilever, XXXXXXXX XXX Google XXXX implemented initiatives XX XXXXXXX XXX role of women in XXXXXXXXXX XXX XXXXXXXXX XXXXXXXXX. XX a XXXXXX XX such a move XXXXXX XXXXXXX diversity and representation, demand XXX professional XXXXXX XXXXXXXX XX XXXXXX XX XXXXXXXX, driving demand XXX Women XX XXX Go XXXXXXXX.
XXXXXXXX markets: XXX rising XXXXXX class in XXXXXXXX markets such XX XXXXX, XXXXX and Latin XXXXXXX has led XX greater demand for XXXXXXXXX XXXXXX fashion options that XXX a variety XX XXXXXXXXXXX, body shapes XXX XXXXXXXX XXXXXXXXXXX. Furthermore, XXXXXXX XXXXXXXXX need to figure out how this rising XXXXXX class will shape market XXXXXXXX and segments. For XXXXXXX, a McKinsey study XXXXX that traditional XXXXXXXX in India makes XX an estimated 70 percent of women’s apparel XXXXX in XXXX. (XXXX XX al, 2018)
XXXXXXX
XXXXXXX XXX the XXXXXXX XXXXXXX XXXXXXXXXXX XXXX XXXXXXXXXX and XXXXXXXX, and supply XXXXX XXXXXXXXX.
Competition from incumbents: Incumbents XXXX as The XXX, Zara and MM LaFleur, in XXXX direct and XXXXXXXX XXXXXXXXXXX XXXXX, XXX XXXX a high level XX XXXXXXXXXXX XXXX XXXXX erode the value proposition and XXXXXX potential of XXXXX on the Go. Furthermore, these competitors have economies XX scale in XXXXXXXXXX, XXXXXXXXXXXX XXX marketing, XXXXX present significant cost XXXXXXXXXX over a relatively XXXXXXX, younger XXXXXXX such XX XXXXX on XXX Go. (Simatupang XXX XXXXXXXXX, 2008)
Competition from copycats: White XXXXX XXXXXXXXXXXXX in XXX XXXXXXXX markets XXXX XXXXX XX the XX is XXXXXXXXX XXXX could XXXXXX XXXX and XXXXXXXXX XXXXX on the XX’s XXXXXXX offerings. It is thus XXXXXXXXX XXX Women XX the XX to secure XXXXXXXX XX and XXXXXXXXX protection.
Supply chain stability: XXXXX on the XX’s XXXXXX XXXXX stability may be XXXXXXXX XX XXXXXXXXXXXX XXXXXX XXXX XX the US-China XXXXX war, XXXXX will increase XXX cost of XXXXXXXXXX XXX XXXXXX of XXXXX on the Go’s products.
XXXXXXXXXX
Women XX the XX XX situated in a high-XXXXXX XXX highly XXXXXXXXXXX XXXXXX XXXXX’s wear XXXXXX, XXX XXXXX to leverage XXX core XXXXX proposition XX a customised, high-XXXXXXX XXX XXXXXXXXXX retail option that provides on-demand digital XXXXXXXX XXXXXXX to XXXXXXX multiple market segments in the women’s formal wear market, such as XXXXX working in the technology and XXXXXXXXX XXXXXX XX different ages.
References
XXXX, I., Bergsara, A., Kappelmark, S., Hedrich, S., XXXXXXXXX, J., Young, X., & Drageset, X. (2018). The XXXXX of XXXXXXX XXXX; Business of Fashion, McKinsey &XXX; XXXXXXX. 2019.
Deng, X. X. (XXXX). Vestire: XXXXXX Divesting and Impact XXXXXXXXX in XXX XXXXXXXXXXX. XXSustainable Luxury (XX. X-XX). XXXXXXXX, XXXXXXXXX.
XXXXXXXXX, X. R., & Winig, X. (XXXX). Rent XXX Runway, Harvard XXXXXXXX XXXXXX. 2019.
Goyat, S. (XXXX). XXX basis of market XXXXXXXXXXXX: a XXXXXXXX review XX literature.European XXXXXXX of Business XXX Management,3(9), XX-XX.
Lindsay XXXXXXX (2017, XXXXX X). XXX this $XX million startup transformed the way women shop XXX work. XXX.XXX. XXX.com/magazine/201706/XXXXXXX-XXXXXXX/mm-XXXXXXX-XXXXX-box-design-XXXXXX-2017.XXXX
XXXXXXXXXXX. (XXXX, August 8). XXXXXX XXXXX Formal XXXX XXXXXX Overview XX Share, XXXX, Industry Players, Revenue And Product Demand XXXXXXXX Till XXXX. Marketwatch. XXXXXXXXX XXXX XXXXX://www.XXXXXXXXXXX.com/XXXXX-XXXXXXX/XXXXXX-women-XXXXXX-XXXX-market-XXXXXXXX-by-XXXXX-XXXX-XXXXXXXX-XXXXXXX-XXXXXXX-and-XXXXXXX-demand-XXXXXXXX-XXXX-2024-XXXX-08-08
Perlacia, X. S., Duml, X., & Saebi, T. (2017). Collaborative XXXXXXXXXXX: Live fashion, XXX’t own it.Beta,XX(01), 6-24.
XXXXXXXX XXX XXXXXXX. (XXXX, May XX). XXXXXX XXXXXXXX Market: Strategic Business XXXXXX 2018-XXXX - Rising Working Women Population XXXXXX XXXXXX for Women's XXXXXXXX.XXXXXXXX XXX XXXXXXX.Retrieved XXXXXXXXX://XXX.XXXXXXXXXX.XXX/XXXX-releases/XXXXXX-XXXXXXXX-XXXXXX-strategic-XXXXXXXX-report-XXXX-2024---XXXXXX-XXXXXXX-XXXXX-population-XXXXXX-demand-XXX-XXXXXX-workwear-300650944.html
Simatupang, T. M., &XXX; Sridharan, R. (XXXX). Design XXX supply chain XXXXXXXXXXXXX.Business Process XXXXXXXXXX Journal,XX(X), 401-XXX.
Cain, K. (2012, XXXX 29). XXX Negative XXXXXXX XX Facebook XX communication.XXXXXX XXXXX XXXXX RSS. XXXXXXXXX XXXX http://XXXXXXXXXXXXXXXX.XXX
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