Unit 3 DB: Uniqlo
A brand that connects well to its customers and communicates its value propositions effectively is the Japanese clothing and apparel brand Uniqlo. Uniqlo's key value propositions are its quality clothing, affordable prices and trendy fashion, and its key customer segment is the millennial and youth segments, aged 10 to 35, although it also has lines that cater to business professionals and families. Uniqlo connects well XX XXX customers for a XXXXXX XX reasons.
Foremost, XX promote XXX value proposition XX XXXXXXX XX XXXXXXXXXX prices XXX good quality, Uniqlo XXXX XXXXXXXXX marketing XXXXXXXXXX in XXX XXXXX of price, product, XXXXX and XXXXXXXXX. The XXXXXXX XXX its XXXXXX XX affordable XXXXXX for XXXXXX-XXXXXX XXXXXXXXX who XXXXX not XXXXXX higher-end XXXXXX XXXX XX The XXX XXX XXXXX XXXXXXXX, and XXXXXXXXXXX XXXXXXX XXXXX that appealed to a wide variety XX youth XXX XXXXXXXXXX consumers. Uniqlo’s products XXXX of XXXX quality, XXX the company consciously XXXXXXXX in technologies XXXX XX Airism XXXX allowed consumers to see the high XXXXXXX XX products in XXXXX. XXXXXX also sited XXX XXXXXX in XXXXXX XXXXXXXXXXXXX such as XXXXXXXX, XXXXX and Nanjing East Road, XXXXXXXX, which XXXXXXX XXX XXXXX XX be associated XXXX a XXX, stylish XXXX. Uniqlo XXXXXXXXXX XXXXXXX XXXXXXXXXX in-store XXX through its XXX XX XXXX, in order to cater to XXX XXXXX XXXXXXXXX XXXXXXXX. XXXXXX's promotions also extended to its XXXXXXXXX XXXXXXXXXXXX XXXX XXXXXXX, manga XXXXXXX and XXXXX producers XX XXXXXXX fan favorite characters from shows such XX XXXXXXX XXX XXX Piece in XXXXX XXXXXXX, XXXXXXXX them XX XXXXXXXX XXX culture trends to XXXXX XXXXX.
In terms XX XXXXXXXXXXXXX the value XXXXXXXXXXX, XXXXXX XXXXXXXXXXXX XXXXXXXXX to its XXXXXXXXX through a XXXXXXX XX XXXXXXXX. This included a proprietary XXXXXX XXX, in-XXXXX XXXXXXXXXX, email flyers XXX social XXXXX XXXXXXXXX. XXX example, Uniqlo XXXXXX XXXX and XXXXXXXX XXXXX XXX the Hari XXXX celebrations in XXXXXXXX, XXX XXXXXXXXX XXXX XXX culture XXXXX such as Pokemon and Glico XX produce XXX XXXXXXX - themed T-XXXXXX. XXXX XXXXXXX XXXXXX XX XXXXXXX to customers by XXXXXXX XXXXXX XXX XX a trendy, XXXXXXXXXXX XXX cool XXXXX.
XXXXXX’s efforts were distinct from XXX XXXXXXXXXXX in XXX following ways. XXXXXXXX, XXXXXX priced its XXXXXXXX higher XXXX white-XXXXX XXXXXX or XXXXXXX XXXXXXXXXXX XXXX as H&XXX;X, while XXXX XXXXXXX XXXX XXXXX than XXXXXXXXXXX XXXX fashion brands such as XXXX and XXX XXX. XXXX allowed Uniqlo to XXXXXX a XXXXXXXX market XXXXX of affordable, quality XXXXXXX. XXXXXXXX, Uniqlo partnered XXXX XXX culture XXXXX XXX XXXX proprietary XXXXXXXXXX XX XXXXXX XXXX XXX products were XXXXXXXXXXX in XXXXX XXXXXXX, yet XXXX XXXX and trendy in their XXXXXXXXXXX efforts. XXXX XXXXXXXXXXXXX XXXXXX from competitors such as Zara XXX The XXX, XXXXX came across XX XXXXXXXXX as impersonal and XXXX due XX XXXXX XXXX XX XXXXXXXXXXXX XXXX XXX XXXXXXX XXXXX. Finally, Uniqlo tailored XXX XXXXXXX XXXXXXXXX XX XXXXX XXXXXXX, based XX their sizes XXX XXXXX preferences, unlike XXX competitors XXXX as Zara and XXX Gap XXXXX had standardized products globally.
In conclusion, XXXXXX is a highly successful global XXXXX XXXX XXXXXXXXXXXX communicated its value propositions of affordability, XXXXXXX XXX quality XX XXX XXXXXXXXX XXXXXXX a XXXXXXX mix of XXXXXXXXX strategies and XXXXXXXX.
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XX, C., Park, S., &XXX; XXX, X. (2017, XXXX). DIFFERENCES XX THE XXXXXXXX STRATEGY OF XXX XXX 3 XXX BRANDS: ZARA, UNIQLO, XXX X&X. XXXXXX Global XXXXXXX XXXXXXXXXX XXXXXXXXXX at XXXXXX (XX. 65-66).
XXXX, Y. L., &XXX; Fan, K. K. (XXXX, XXX). Exploratory XXXXX XX XXXXXXXXX XXXXX image XXX XXXXXXXX XXXXXXXXXXXX on XXXXXXXX XXXXXXXX behavior: A case XXXXX of UNIQLO. In2017 International Conference XX Applied System Innovation (XXXXX) (pp. 1190-XXXX). XXXX.
Shen, X., XXXX, X., Chow, P. S., & Wong, S. (2014). Co-branding in fast XXXXXXX: The impact of consumers’ need for XXXXXXXXXX XX purchase perception. XXXXXXXXX branding and XXXXXXXX behaviors (pp. 101-112). Springer, New York, XX.
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