XXXXX XX XXXXXXXX
X Executive Summary (X page XXXX) 3
2 XXXXXXX XXXXXXXXXXX 4
X Project Reports 5
X XXXX I Learned (250 words) 6
This 12-week project involves XXX XXXXXXXX, design XXX pilot implementation XX a XXXXXXXXX XXXXXXXX XXX XXX XXX shampoo product XXXXXXXXX. The XXXXXXX XXXXX XX XXXXXX understand XXXX XXXXXX XXXXXX XXX potential in XXX emerging markets of India and China for the fast-moving XXXXXXXX goods XXXXXX, and use such XXXXXX to XXXXX an XXXXXXXXX XXXXXXXXX strategy for the shampoo product XXXXXXXXX. The product XXXXXXXXX is newly formulated XX XXX Unilever company XX be XXXXXX to female Asian XXXX types, and is XXXXXXX in XXXXXXXXXX with XXXXX XXXXXXX such as Matcha and XXXXXXXXXXXXX. XXX XXXXXXX involved a focus XXXXX XXXXX of XXXXXXXX demand, XXXXXX marketing XXXXXXXX formulation (XXXXXXXXXX XXX XXXXXXXX and social media channel XXXXXXXX) and XXXXXXX marketing strategy formulation (XXXXXXXXXX XXXXXXXXX partnerships XXXXXXXXXXXXXX XXX XXXXXXX XXXXXXX XXXXXXXX) and is XXXXXXXXX XX XXXX $XX,XXX. XXX results XX the project XXXXXXXXXXXX XXXX XXX XXXXXXX marketing XXXXXXXX for the XXXXXXXXX XXXXXXX XXXXXXX XXXXXXXX both online and XXXXXXX XXXXXXXXX strategies, XXX in particular, that XXXXXXXX XXXXXX use social XXXXX marketing (online) and XXXXXXXXXX XXXXXXXXX (offline) in order XX rapidly increase XXXXXXXX awareness XXX XXXXXXXX of XXX XXXXXXX.
XXX project XXXXXXXXX in accordance XXXX XXXX XXXXXXXXXXXX. XXX XXXXXXX team was able XX complete XXX XXXXX group XXXXX, online XXXXXXXXX XXXXXXXX XXXXXXXXXXX and offline marketing strategy formulation in 11 XXXXX XX XXX project, XXXXX represented a completion XX the project within XXX assigned XXXXXXXX. The XXXX parts that XXXXX XXX be XXXXXXXXX XXXX XXX strategic partnerships identification, which could not XX completed XXX XX insufficient XXXXXXXXXXX on available XXXXXXXX in the XXXXX XXX India XXXX XXXXXX consumer goods market. XXX XXXXXXX XXX XXXX XXXXXXXXX within budget, having been XXXXXXXXX at a XXXXX XXXX of $X,XXX. XXXX XXXXXXXXXX, overall, a successful marketing strategy project XXX a XXXXXX XXXXXXXXXX for XXX XXXXXXXX company XX proceed on in XXXXXXXXX its Terranova XXXXXXX product XXXX.
The project XXXXXXXX a XXXXX group XXXXX of consumer XXXXXX, XXXXXX marketing strategy XXXXXXXXXXX (XXXXXXXXXX XXX XXXXXXXX and social XXXXX channel analysis) and offline marketing XXXXXXXX XXXXXXXXXXX (comprising XXXXXXXXX partnerships XXXXXXXXXXXXXX and XXXXXXX channel analysis) XXX is XXXXXXXXX to cost $XX,000. The results XX XXX project XXXXXXXXXXXX that the optimal marketing strategy for the XXXXXXXXX shampoo product XXXXXXXX XXXX XXXXXX XXX offline XXXXXXXXX XXXXXXXXXX, XXX in particular, that Unilever should use XXXXXX XXXXX XXXXXXXXX (XXXXXX) and influencer XXXXXXXXX (XXXXXXX) in order to XXXXXXX XXXXXXXX XXXXXXXX XXXXXXXXX XXX adoption XX the product.
Unilever XXXXXX proceed to XXXXXXXXX an integrated marketing XXXXXXXX XXXX includes XXXX XXXXXX media XXXXXXXXX (online) and XXXXXXXXXX XXXXXXXXX (XXXXXXX) in order to XXXXXXX increase consumer XXXXXXXXX XXX adoption of the XXXXXXX. Unilever XXXXXX also XXXXXXXXXX XXXXXXX XXXXXXXXXX study within X-XX XXXXXX in order XX XXXXXXXX the assumptions of this XXXXXXX, XXX XX XXXX whether the channels XXXXXXXXXXX in XXXX XXXXXXX were effective in scaling XX XXXXXXXX acceptance XXX adoption of XXX project.
XXXX XXXXXXX XXXXXXXXXXXX that an XXXXXXXXXX marketing XXXXXXXX is XXXXXXXXX to drive success in emerging XXXXXXX such as China and India. Furthermore, XXXX XXXXXXX XXXXXXXXXXXX XXXX XXXXXX media XXXXXXXXX was XXX most effective channel online, XXX influencer marketing XXX offline XXXXXXXX. XXXXXXXXXXX, in XXXXX XX XXXX, the project XXXXXXXXXX that XXXXXX marketing is much XXXX XXXXXXXX XXX affordable in cost than XXXXXXX XXXXXXXXX.
XXX overall XXXXXXXXXXX of XXX XXXXXXX was successful, with XXX project XXXX managing to XXXX within XXX XXXXXX XX $XX,XXX, XXXXXXXX XXX majority XX project objectives, XXX XXXX XXXXXX the XX XXXX timeline XXXXXXXX XX XXX team for XXX completion XX the XXXXXXXXX strategy XXXXXXXXXXX XXXXXXX for Unilever XXXXXXXXX XXXXXXX.
XXX XXXXXXXXXXX XX the XXXXXXX outperformed the XXXXXXXX marketing XXXXXXXX’s performance. XXX previous XXXXXXXXX strategy XXX Terranova consisted XXXXXXXXX of an XXXXXX XXXXXXXXX XXXXXXXX in the form of a webpage XXXX cost XXX$XXX, XXX a offline XXXXXXXXX XXXXXXXX in XXX form XX XXXXXXXXX that cost $250. XXXX XXXXXXXXXXXX a XXXXXX limited XXXXXXXXX XXXXXXXX XXX a high profile XXXXXXX XXXX as Unilever XXXXXXXXX XXXXXXX. XX a result of the new marketing XXXXXXXX created XX XXXX project, $8,000 XXX XXXX spent, XXXXX is $X,XXX XXXXX the initially XXXXXXXXX $10,000 XXX project budget. XXX $8,000 was XXXXXXXX as XXXXXXX. Foremost, the consultants were XXXX a consulting XXXXXXX fee of $1,XXX for the completion of the XXXXXXX. XXXX, $XXXX was XXXX XXX XXX XXXXXXXX and X XXXXXX media XXXXXXXXXXXXX XXXXXX, XXXXX formed the core XX XXX XXXXXX marketing XXXXXXXX test. For the XXXXXXX XXXXXXXXX strategy XXXX, XXX influencer marketing trial, which XXXXXXXX a XXXXXX known influencer that XXX up XXX coming in the consumer XXXXX space, XXXX $2,XXX, while the XXXX booth XXXXXXXXX trial XXXX $XXX, which was XXXXXXXXX XX the XXXXXX XX booth attendants XXX XXXXXXXXX XXXXXXXX XXXXXXXXXX. XXXXXXX, $X,000 was XXXX XX fund XXX XXXXX XXXXX participation XXXXXXXXX XXXX, XX XXXXXX an appropriate XXXXXXXX XXXXX XX test out XXX product, while $XXX was XXXX XX XXXXXXXX XXXXXXX XXXXXX XXXXXXXX data . Details XX the cost XXXXXXXXX XXX XXXX XXXXXXXX in tabular format in XXX appendix.
XXX team XXX able XX complete XXXX XXXXXXX XX a XXXX under XXX initially XXXXXXXXX budget for a number XX XXXXXXX. XXXXXXXX, XXX XXXX XXX streamlined in order to reduce the consulting service XXX, and limit the XXXX XXXX to XXX number XX XXXXXXXXXXX XXXXXXXX XX XXXXXXXXXXXX complete a marketing strategy formulation XXXXXXX XXX XXXXXXXXX. In addition, XXX XXXX conducted XXXXXX XXXXX advertisement XXXXXX XX XXXX cost XXXXXXXXX XXXXXX XXXXX XXXXXXXX such as XXXXXXXX XXX XXXXXXX. Finally, XXX XXXX XXXX XXXXX-profile influencers for the influencer XXXXXXXXX XXXXX in order XX reduce the XXXX of XXXXXXXXXX XXXX. These XXXXXXXXXX allowed the XXXX XX XXXXXX costs XXX XXXX XXXXX budget for XXXX XXXXXXXXX strategy XXXXXXX.
The team XXX able to XXXXXX to XXX XXXXXXXXX XXXXX XXXXX in order XX prioritise and XXXXX XX XXX marketing XXXXXXXX formulation project XXXXXXXXXXXX XXXXXXXXXX XXX project. XXX entire project was XXXXXXXXX XX week 11, XXXXX was XXXXXXX because XXX focus group participation study took a XXXXXXX time XXXX XXXXXXXX, due XX XXXXXXXXXXXX response XXXX the XXXXXXXX study participants. XXXXXXX, XXX schedule XXX time management XX the project was well XXXXXXXXX, with XXX XXXXXXX XXXX XXXXXXXXXX that they had XXXXXXXX XXXX XX XXXXXXX and XXXXXXX on each XXXXXXXXX XX the XXXXXXX XX XXXXXXXX.
Item
XXX
WK3
WK5
WK6
WK8
W11
W12
X
2
3
4
XXXX X: XXX XXXXXXXX
Item 2: XXXXXX Media Advertisement Trial (XXXXXXXX and XXXXXXX)
Item X: XXXXXXXXXX XXXXXXXXX XXXXX
Item X: Expo/Booth XXXXXXXXX Trial
Item 5: XXXXX XXXXX XXXXXXXXXXXXX Study
The XXXXX XX the project XXX fully XXXXXXXX, XXXX the XXXX evaluation XX multiple XXXXX XX marketing through the use of XXX XXXXXXXX, social XXXXX XXXXXXXXXXXXX XXXXXX, influencer XXXXXXXXX XXXXXX XXX XXXX/booth marketing XXXXXX. XXXXXXXXXXX, XXX market was sufficiently XXXXXXXXX XXXXXXX the XXX XX focus group participation studies and market XXXXXXXX data XXXXXXXXX.
XXX XXXXXXXX business case XXX a XXXXXX XXXXXXX XXXXXXXXX XXXXXXXX which XXXX produced an expected XXX of $1000 in product XXXXX XXXXXXX. With XXX XXXXXXX business XXXX, an XXXXXXXXXX in XXXXXXXXX XXXXXXXX of $8,XXX is XXXXXXXX to yield an ROI of $XXX,XXX in product XXXXX revenue. This XXXXXXXXXX a significant source XX XXXX-XXXXXXXXX growth XXX Unilever with XXXXXX XX its Terranova shampoo product line.
This XXXXXXX XXXXXXXXXXXX that an XXXXXXXXXX XXXXXXXXX XXXXXXXX is XXXXXXXXX XX drive success in XXXXXXXX markets XXXX XX China XXX India. Furthermore, XXXX XXXXXXX XXXXXXXXXXXX XXXX XXXXXX XXXXX marketing XXX XXX XXXX XXXXXXXXX channel online, XXX influencer marketing for offline XXXXXXXX. XXXXXXXXXXX, in XXXXX of cost, XXX project discovered XXXX online XXXXXXXXX is XXXX XXXX XXXXXXXX and XXXXXXXXXX in cost XXXX offline XXXXXXXXX.
This is XXXXXXXXX XX data XXXXXXXXX and analysed in XXX course XX XXX XXXXX. XX recorded in XXXXX 3 of XXX XXXXXXXX, XXX XXXXXXX marketing influencer trial XXX XX an XXXXXXXXXX XXXXXXXXXX of XXXXXXXXX of 73%, XXXXX XXX offline marketing XXXX/XXXXX XXXXXXXX XXX XX a far XXXXX XXXXXXXXXX XXXXXXXXXX XX consumers XX XX.10%. For the online marketing side, SEO XXXXXXXX led XX an engagement XXXXXXXXXX XX XX.7%, XXXXXXXX strategy led XX an engagement percentage of XX%, and Twitter strategy led to an XXXXXXXXXX percentage XX 92.8%.
The project XXXXXXX concluded that XXX project XXX XXXX XXXXXXXXXX, XX the project had XXXX able to complete one week XXXXX of the XXXXXXXXX XXXXXXXX, $X,000 XXXXX XXXXXX, XXX XXXX most of XXX XXXXXXXX XXXXXXXXXXXX XXXXXXXXX. XXXXXXX, the project XXXXXXX XXXXX a number of areas XXX XXXXXX-up by the project XXXXXXX. These XXX as XXXXXXX.
Evaluation XX other XXXXXX XXXXX channels: The XXXXXXX manager noted that XXX XXXXX XXX XXXXXXX to XXX evaluation of XXXXXXX and Facebook XX effective social media XXXXXXXX, XXX that XXXX may have overlooked the existence of XXXXX XXXXXX XXXXX XXXXXXXX, XXXX as VKontakt and XXXXXX, XXXXX may XXXX been XXXXX XX or more XXXXXXXXX XXXX Twitter and XXXXXXXX as social XXXXX XXXXXXXXX XXXXXXXX.
XXXXXXXX XXXXXXXX XX XXXXXXXX: The XXXXXXX XXXXXXX XXXXX that the XXXXXXXX were researched in the XXXXXXX of XXX Chinese and XXXXXX XXXX XXXXXX consumer goods market, and that XXX findings presented in XXX report XXX not be generalizeable to the XXXXXX consumer goods market in other emerging markets such XX XXX Middle XXXX and Southeast Asia.
XXXX project demonstrated that an XXXXXXXXXX XXXXXXXXX XXXXXXXX is XXXXXXXXX to XXXXX XXXXXXX in XXXXXXXX markets XXXX XX XXXXX and India. XXXXXXXXXXX, XXXX XXXXXXX XXXXXXXXXXXX XXXX XXXXXX XXXXX marketing was the most XXXXXXXXX channel XXXXXX, XXX influencer marketing XXX XXXXXXX channels. Furthermore, in XXXXX of cost, XXX project discovered that online marketing XX XXXX more scalable and affordable in cost XXXX XXXXXXX XXXXXXXXX. The XXXXX of XXX XXXXXXX was XXXXX achieved, XXXX XXX XXXX XXXXXXXXXX XX multiple XXXXX XX XXXXXXXXX through XXX use of SEO XXXXXXXX, social XXXXX XXXXXXXXXXXXX XXXXXX, influencer XXXXXXXXX trials and expo/booth marketing XXXXXX. XXXXXXXXXXX, the market XXX sufficiently XXXXXXXXX XXXXXXX XXX XXX of focus XXXXX participation studies and XXXXXX research data XXXXXXXXX. XXX XXXXXXX XXXXXXXXXXX of XXX project XXX successful, with the XXXXXXX team XXXXXXXX XX stay within XXX XXXXXX of $XX,XXX, complete XXX majority XX XXXXXXX XXXXXXXXXX, XXX XXXX XXXXXX the XX week timeline assigned to the XXXX for XXX XXXXXXXXXX XX XXX XXXXXXXXX XXXXXXXX formulation project for XXXXXXXX XXXXXXXXX Shampoo.
The main events that affected project performance XXXX XXXXXXX in staffing, XXXXXXX XXXXXXX direction XXX XXXXXXXXX XXXXXXXXXXXX. XXXXXXXX, in XXXXX XX staffing, XXX members of XXX XXXX left at XXX XXX-XXX mark (XXXX X) XX the project, which left the XXXX XXXXXXXXXXXX and unable XX XXXXXXXX the XXXXX of the XXXXXXX in XXXXXXXX at XXXX time. Fortunately, the project team was able to XXXXXXX an external XXXX XX XXXXXXX the project for XXX XXXXXXXXX 6 XXXXX, which significantly reduced the XXXXXX of XXX understaffing problem. XXXXXXXX, in terms XX project XXXXXXX direction, XXXXXXXX had intervened in XXXX X with a XXXXXXX to size XXX XXXXXX using a focus group XXXXX, which had to be swiftly implemented in XXX XXXXX phase of XXX XXXXXXX. The team, XXXXXXX, was able to swiftly XXXXXXX XXX XXXXXXX in XXXXXXXXXX XXXX client XXXXX XXX create a focus group study XXXX allowed XXXXXXXX XX XXXXXXXXXX consumer XXXXXXXX in XXXXX and China XXXXXX XXX Terranova shampoo XXXXXXX. XXXXXXX, technical XXXXXXXXXXXX in SEO XXXXXXXXXX and XXXXXX XXXXX ad campaign purchases were an issue during XXX XXXXXXX, XXXXXXXX these XXXX XXXXXXXXXX resolved XX XXXXXXXXXX the XXXXXXX owners and troubleshooting with XXXX.
The XXXX XXX performed generally XXXX throughout the project. When evaluated XXXXXXX the XXXXXXXXX criteria, XXX team performed XX XXXXXXX:
Teamwork: XXX team XXXXXXXXX performed in accordance XXXX XXXXXXXX standards for XXXXXXXXXXXXX and teamwork. In particular, the team was willing XX set aside personal XXXXXXXXXXX XXX XXX greater XXXX XX the XXXXXX vision, and was willing to XXXXX work XX XXXXXXXXX who had to XXXX leave XXX personal reasons.
Timeliness: The XXXX XXXXXXXXX XXXXXXXXX to the XXXXXXXX XXXXXXXXXXX XX the GANTT chart at XXX start XX the XXXXXXX. XXXXXXX, XXXX team XXXXXXX XXX XXXXXXXXXX with completing the tasks in XXX XXXX XXXXX, of the XXXXXXXX focus group XXXXX, in time. The entire XXXXXXX was XXXXXXXXX by XXXX 11, XXXXX was largely XXXXXXX XXX focus XXXXX XXXXXXXXXXXXX study XXXX a XXXXXXX time than expected, XXX to overwhelming response XXXX the research XXXXX participants. XXXXXXX, XXX schedule and XXXX management XX the project was well allocated, XXXX the project team reflecting XXXX XXXX had XXXXXXXX time to produce XXX iterate on XXXX component of the XXXXXXX XX XXXXXXXX.
XXXXXXXXXX: XXX XXXX XXXXX have XXXXXXXXX better in sharing and XXXXXXXXX on XXXXXXXXX XXXXX XXXX each XXXXX XXXXXXX the XXXXXX of the XXXXXXX XXXXXXXXX.
The project XXXXXXX was moderately satisfied XXXX XXX project. XXX project sponsor XXXXXXX XXX initiative XX XXX team in testing multiple XXXXXXX XXX online and offline marketing, XXX in XXXXXXXXX XXX XXXX options XX the basis of XXXXXXXXX evidence. XXXXXXX, the XXXXXXX sponsor felt that more could XXXX XXXX XXXX in ensuring XXXX XXX strategies selected had XXXX XXXXXX XXXXXXX a XXXXX range XX XXXXXXX, XXXX as strategic XXXXXXXXXXXX. The XXXXXXX sponsor XXXX expressed XXXXXXXXXXXXXX that the strategic partnerships XXXXX XX XXX project was omitted due XX a XXXX of XXXXXXXXXX XXXXXXXXXXX. Finally, the XXXXXXX sponsor had XXXXXXXXXX about XXX XXXXXXXX lack XX external XXXXXXXX in XXX study, and had XXXXXXXXX XXXX XXXXXXXX data for XXX consumer focus group study in order XX perform a deeper XXXXXXXX of consumer XXXXXXXX.
XXX project sponsor XXXXXXXX XXX recommendations of XXX report XX viable, and XXXXXXXXX XXXXXXXXXXX XX continue XXXXXXXX with the project XXXX for a follow-up XXXXX to XXXXXXXX XXXX had been done in this XXXX. Specifically, XXX project sponsor had XXXXX for a XXXXXXX XXXXX to XX XXXXXXXXXX in their XXXXX lines XX fast moving consumer XXXXX XXXXXXXX, such as XXX XXXXXXXXX biscuit XXXXX XXX the Sweeta body XXXXXX range of products. XXXX XXXX XXXX XXXX to be XXXXXXXXX to ascertain XXX viability of conducting a similar XXXX XX study XX XXXX XXXXXXXX.
XX terms XX timeliness, the team generally XXXXXXXXX XX the XXXXXXXX established XX the XXXXX XXXXX at the start of the project. However, XXXX XXXX XXXXXXX had XXXXXXXXXX with XXXXXXXXXX XXX XXXXX in XXX last XXXXX, of XXX XXXXXXXX focus XXXXX study, in XXXX. The XXXXXX project XXX XXXXXXXXX by week 11, XXXXX XXX largely because XXX focus XXXXX XXXXXXXXXXXXX study XXXX a shorter time XXXX expected, due to XXXXXXXXXXXX XXXXXXXX XXXX XXX research XXXXX participants. XXXXXXX, the XXXXXXXX and XXXX management XX XXX XXXXXXX XXX XXXX allocated, XXXX XXX XXXXXXX team reflecting XXXX they XXX XXXXXXXX time to produce XXX XXXXXXX XX XXXX XXXXXXXXX XX XXX project as required.
XXXXXXXXXX
In conclusion, XXXX 12-XXXX project XXXXXXXXXXXX XXXXXXXXXXX XXX XXXXXXXX, design XXX pilot implementation of a XXXXXXXXX XXXXXXXX for XXX XXX shampoo XXXXXXX Terranova. XXX XXXXXXX XXXXXX XXX project sponsor to XXXXXX XXXXXXXXXX XXXX market XXXXXX and XXXXXXXXX in the emerging XXXXXXX XX XXXXX and China for XXX fast-moving XXXXXXXX goods XXXXXX, and use XXXX XXXXXX to craft an effective marketing strategy for the XXXXXXX XXXXXXX XXXXXXXXX XXXXX XXXXXXXXX online and XXXXXXX XXXXXXXXX XXXXXXXXXX. The XXXXXXX XX the project demonstrated XXXX XXX optimal XXXXXXXXX strategy for the Terranova XXXXXXX product XXXXXXXX XXXX XXXXXX XXX XXXXXXX marketing strategies, XXX in particular, that Unilever XXXXXX XXX XXXXXX XXXXX XXXXXXXXX (XXXXXX) XXX influencer XXXXXXXXX (XXXXXXX) in order to XXXXXXX increase XXXXXXXX awareness and adoption XX the XXXXXXX.
XXXX course taught XX XXXX XXXXX project XXXXXXXXX, project management methodologies, project XXXXXXXXXXXXXX and XXXXXXX XXXXXXXXXX. XXXXXXXX, I am XXX aware XX project management processes XXXX XX XXX GANTT XXXXX XXX cost control, which can allow a XXXXXXX XXXX to XXXX XXXXXXX XX task, and XX XXXXXXX XXXXX workload XXX tasks to see if they are fulfilling XXX XXXXXXXXXX set out in the scope of the project. Secondly, I XX more familiar XXXX XXXXXXXXX XXXXXXX management XXXXXXXXXXXXX, XXXX XX the Agile and Waterfall XXXXXXXXXXXXX, XXX how XXXX XXXXX to different XXXXX of projects. XXX example, I XX XXXXX now that agile XXXXXXX management XXXXXXXXXXXXX cannot XX XXXXXXX in every context, and XXX most XXXXXX XX projects which require a XXXX XXXXXX of innovation, iteration XXX flexibility, and XXXXX XX XXX require a fixed schedule or XXXX budget. Thirdly, I am more knowledgeable XXXXX XXXXXXX considerations such XX project XXXX, XXXXX and timeline, and that XXXXXXXX are required to make XXXXXXXXX in these considerations XX times in order XX XXXXXXX an effective project. XXXXXXX, I am more familiar about how XX XXXXXXX a thorough, XXXXX-faceted and effective project XXXXXXXXXX, XXX XXXX XXXX an evaluation XXXXXXXX the XXXXXXX XX multiple XXXXXXXXXXXX, as well as XXXXXXXXXX along different XXXXXXXXXX, XXXX XX budget, financial performance, resource XXX XXXXXXXXXX XXX customer XXXXXXXXXXXX. These XXXXXXX XXXX be important in XX XXXXXX XXXXXX, XX matter which industry I eventually enter, because as the world XXXXXXX more XXXXXXX and XXXXXXXX, XXXXXXXXX project XXXXXXXXXX will be XXXXXX to XXXXX XXXXXXX.
References
Cova, X. XXX Salle, X., XXXX. Six key points to merge XXXXXXX marketing into project management. International Journal of project XXXXXXXXXX, XX(X), XX.354-XXX.
XXXX, R.M., XXXX, X.B., Natera, X.T., XXXXXX, M.X. and Dodge, M.L., XXXX. Project Management: The. XX Managerial XXXXXXX”, XXXXXX-XXXX.
Kierzkowski, A., XXXXXXX, S., XXXXXXX, R. XXX Zeisser, M., XXXX. XXXXXXX research: XXXXXXXXX to XXX XXXXXXX consumer. The mckinsey XXXXXXXXX, (2), pp.XXX-XXX.
XXXX, D., XXXX. XXXXXXXXXXXXX XXXXXXX marketing: marketing XXXXXXXXXX for XXXXXXXX the digital XXXXXXXXXX. Kogan XXXX XXXXXXXXXX.
Tiago, X.X.X.M.X. XXX Veríssimo, J.X.X., XXXX. Digital XXXXXXXXX and XXXXXX XXXXX: XXX bother?. XXXXXXXX horizons, XX(6), pp.XXX-XXX.
Appendix
Table 1: Financial Status XX Project XX cost category
Category
XXXX Component
Cost in XXX
XXXXXXX Fee
Consulting XXXXXXX XXX (XXXXXX XXXXXXXXX)
XXXX
Online XXXXXXXXX strategy
XXX Analysis
Social media advertisement trial (XXXXXXXX)
500
XXXXXX media advertisement XXXXX (XXXXXXXX)
XXXXXXX marketing XXXXXXXX
XXXXXXXXXX XXXXXXXXX XXXXX
2000
XXXX/XXXXX marketing trial
Focus XXXXX
XXXXX XXXXX Participation Incentive XXXX
XXXXXX XXXXXXXX Data Purchases
Total expenditure
8000
XXXXX XXXXXX
10000
XXXXXXXX XXX
100000
XXXXX 2: XXXXXXXXX XXXXXX of XXXXXXXX marketing XXXXXXXX
XXXXXXXX
XXXX in USD
Online XXXXXXXXX
XXXXXXX
XXXXXXX marketing
Brochures
Expected ROI
1000
XXXXX 3: XXXXXXXXXX percentages XXX various activities
Total consumer population XXXXXXX
Total XXXXXXXX XXXXXXXXXX XXX XXXX XXXXXXXXX, participated or XXXXXXX in XXXXXXXX
Engagement XXXXXXXXXX
XXXXXXX XXXXXXXXX: XXXXXXXXXX XXXXXX
980
73>#/p###
Offline marketing: expo/XXXXX
XX.10&XX;#/p###
Online marketing: SEO
14000
12000
XX.70&XX;#/p###
XXXXXX XXXXXXXXX: XXXXXXXX
20000
XXXXX
XX&XX;#/p###
Online marketing: Twitter
XX.80&XX;#/p###
Appendix: XXXXXX XXXXXXXXXX
This course taught me XXXX about project XXXXXXXXX, XXXXXXX XXXXXXXXXX XXXXXXXXXXXXX, project considerations and XXXXXXX evaluation. Foremost, I am XXX aware of project XXXXXXXXXX XXXXXXXXX such as XXX GANTT XXXXX and cost XXXXXXX, which XXX XXXXX a XXXXXXX XXXX to stay XXXXXXX on task, and to monitor XXXXX workload and XXXXX to XXX if XXXX XXX XXXXXXXXXX the XXXXXXXXXX XXX out in XXX XXXXX XX the project. Secondly, I am XXXX familiar XXXX XXXXXXXXX XXXXXXX XXXXXXXXXX methodologies, XXXX as the XXXXX XXX Waterfall XXXXXXXXXXXXX, XXX how they apply XX XXXXXXXXX XXXXX of XXXXXXXX. For example, I XX XXXXX now XXXX XXXXX project management XXXXXXXXXXXXX XXXXXX XX applied in XXXXX context, XXX are most suited to projects XXXXX XXXXXXX a high degree of innovation, XXXXXXXXX XXX XXXXXXXXXXX, XXX XXXXX XX not require a fixed XXXXXXXX or XXXX XXXXXX. XXXXXXX, I am XXXX XXXXXXXXXXXXX XXXXX project XXXXXXXXXXXXXX XXXX XX XXXXXXX cost, XXXXX XXX XXXXXXXX, XXX XXXX managers XXX required XX make XXXXXXXXX in these considerations XX times in order to deliver an effective XXXXXXX. XXXXXXX, I XX more familiar XXXXX how XX conduct a XXXXXXXX, XXXXX-faceted and effective XXXXXXX evaluation, and XXXX such an XXXXXXXXXX requires XXX insight of multiple stakeholders, as XXXX XX evaluation along XXXXXXXXX dimensions, such XX XXXXXX, financial XXXXXXXXXXX, XXXXXXXX use efficiency XXX customer satisfaction. These lessons XXXX be XXXXXXXXX in XX future career, XX XXXXXX XXXXX XXXXXXXX I eventually enter, because XX the world XXXXXXX XXXX XXXXXXX and XXXXXXXX, effective XXXXXXX management XXXX be XXXXXX to XXXXX success.