Preview 50% of the Answer Below
Answer Preview
Digital advertising is a powerful tool for digital marketers today, as they allow digital marketers to market to their consumers more precisely, efficiently, creatively, powerfully and cheaply than ever before. While some digital advertising campaigns have succeeded brilliantly, others have failed miserably. This essay will discuss the Greenpeace digital advertising campaign against LEGO’s partnership with Shell as an example of the best digital advertising practices, and the Dolce and Gabbana Chinese digital advertising campaign as an example of the worst advertising practices. XXXX XXXXX will XXXXXXX these two digital ad XXXXXXXXX with regard XX XXXXX audience, style XXX message.
Foremost, XXX Dolce XXX Gabbana XXXXXXX ad XXXXXXXX is the XXXXX XXXXXXX ad campaign XXXX created XXXXXXX it fails XX XXXX XXX audience into XXXXXXX, it XXX a poor XXXXXX style, and it conveys XXX XXXXX message. Foremost, XX a luxury brand XXXXXXX to the XXXXXXX market, XXX Dolce and Gabbana XXXXXXX ad should not have showcased a Chinese model XXXXXXXXXX to XXX XXXXXXXXX XXX XXXXX XXXX XXXXXXXXXX. Such an ad deeply XXXXXXXX XXX Chinese consumers, who XXX XXX ad XX XXXXXX and highly XXXXXXXXX. Secondly, XXXXX and Gabbana used a XXXXXX style XXXX was gaudy, old-XXXXXXXXX and traditional, XXXXX made XXX Chinese seem otherworldly and alien. This XXXX alienated Chinese XXXXXXXXX, XXXX of whom XXXXXXXXXX as hip and XXXXXX XXXXXXXXX. Finally, XXX message XX XXX XXXXXXXXXXXXX, XXXXX sought XX XXXXXXX the XXXXXX of X&G products XX XXXXXXX XXXXXXXXX, instead XXXX XXXXXX as an XXXXXXX to XXXXXXXX and culture the ‘barbaric’ XXXXXXX people. XXXXXXX apologies and XXXXXX control by D&G, Chinese XXXXXX XXXXXXXXX XXXXXXX XXXXXXX X&X XXXX XXX webstores, and XXX XXXXX XXXX XXXXX heavy XXXX XXXX Chinese netizens online. This XXXXXXX ad XXXXX a XXXXXXXX XXXX XXX the XXXXXXXX, style and message completely wrong, because of cultural insensitivities, and is XXXXXXXXX a XXXXXXXX XXXXXXX ad.
XX the XXXXX hand, XXX Greenpeace XXXXXXX XXXXXXXXXXX XXXXXXXX against LEGO’s partnership with XXXXX XX XXX best digital ad campaign ever XXXXXXX it XXXX XXX audience, style and XXXXXXX into account. XXXXXXXXX a beautiful XXXX XXXXX XXXXXXX XX XXXXX-mined oil, XXX XXX to a XXXX ballad version XX the Lego movie XXXXX XXXX, XXX ad campaign quickly garnered X million XXXXX XXXXXX social media XXXXXXXX XXX eventually XXXXXX Lego XX withdraw from its XXXXXXXXXXX XXXX XXXXX. The XXXXXXX ad campaign succeeded XXXXXXX foremost, it XXXXXXXX XX its XXXXXXXX XX digitally XXXXX, socially XXXXXXXXX young XXXXXXXXXX XXX were nostalgic XXXXX Lego and hostile toward XXXXX corporations XXXX as XXXXX. XXXXXXXX, it XXXXXXXXX XXXXXXX the XXXXXX style XX XXX ad, with the XXXX XXXXX XXXXX XXXXXXX by oil, was XXXXXXXXXX, powerful XXX striking, XXX delivered a XXXX visual impact to XXX XXXXXXXX. XXXXXXX, XXX XXXXXXX was delivered clearly XX the XXXXXXXX, in XXXX Lego’s XXXXXXXXXXX XXXX XXXXX XXX contributing XX XXX XXXXXXXXXXX of the XXXXX XXXX it XXXXX to XXXXXXXXXXX XXXXXXX XXX beloved plastic toy products. As a result, XXXX ad campaign XXXXXXXXX in its XXXX, XXX was powerful XXXXXX XX XX XXXXXX XX XXX best digital ad campaign in XXXXX XX marketing XXXXXXXX.
XXXXXXXXXX
XXXX, X. X., & XXXXXXXXX, M. (2013).Colonial XXXXXXXXXXX & commodity racism(Vol. 4). XXX XXXXXX Münster.
XXXXXX, X. (2016). An Analysis of XXXX's XXXXXXXX to an Attack XX XXX Partnership XXXX Royal XXXXX Shell.XXXX Journal XX Undergraduate Research in XXXXXXXXXXXXXX,X(X).
XXXXX, X. S., Hassani, H., XXXXXX, D. X., & Gee, L. (XXXX). XXXXXXXX XXXXXXX: Forecasting Fashion XXXXXXXX Behaviour XXXXX XXXXXX XXXXXX.XXXXXX XXXXXXXX,X(4), 111.
XXXXXXXX
Figure 1: XXXXXXX XX of Greenpeace XXXXXXXX XXXXXXX LEGO’s XXXXXXXXXXX with SHELL
XXXXXX X: Dolce and XXXXXXX Digital XX in XXXXX
">