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Question Title: | Planning Exercise Adding KNOW/Content Plan to your WHO, DO, FEEL exercise |
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The inform, persuade and remind model is a integrated marketing communication tool that guides businesses to craft effective marketing strategies for their products. Foremost, businesses should stXXXX to XXXXXX their XXXXXXXXX XXXXX their product XXXXXXXXX, by XXXXXXXXXX XXX XXXXXXXX, the XXX XXXXX XXXXXXXXXXX XXX XXXXXXXX to the XXXXXXXX. Second, businesses should persuade customers XX XXXXXX XXXX a key reason XX XXXXXXXX XXX XXXXXXX. This XXX include XXXXXXX based XX XXXXXXX quality, XXXXXXXXXX of product XXXXXXXXXX, cost, XXXXXXXXXXXXX XXXXX, coolness, XXXXXXXXX XXXXXX or user-XXXXXXXXXXXX. XXXXXXXXXX should also try XX XXXXXXXX themselves against XXXXX XXXXXXXXXX businesses when XXXXXXXXXX XX persuade their XXXXXXXXX to XXX a XXXXXXX. Finally, XXXXXXXXXX should aim to remind customers of their XXXXXXX, especially in a saturated market, in order to XXXXXXX top-XX-XXXX XXXXXXXXX and fend off competition. This XXXXXXXX frequent XXX persistent XXXXXXXXXXX on multiple XXXXXXXX to XXXX XXX consumer refreshed and XX XX date on XXX product’s newest features XXX existing XXXXX XXXXXXXXXXX. |t is XXXXXXXXX XXXX XXXXXXXXX take XXXX XXXXXXXXXX XXXXXXXX because XXXX XXXXXXXX allows marketers to craft XXXXXXXX messages that inform XXX and potential XXXXXXXXX, persuade those on XXX fence, XXX XXXXXX XXXXX XXX XXX returning customers. This XXXXXX marketers XX XXXXXXXXXXX XXXXX out to all XXXXXX of XXXXXXXXX XX XXX XXXXX XXXXXX, XXX to lead XXXX through a XXXXXXXX customer XXXXXXX XXXX XXXXX awareness to XXXXX final purchase decision.
For Jersey Mike’s XXXX, XXXXXXXX assignments discussed how the XXXXXXX XX XXXXX flavors and XXXX-XXXXXXX XXXX XX XXXXXXXXXX prices XXX to be delivered to the target XXXXXXXX XX young XXXXXXX parents XXXXXXXXX for time, in order to get them to XXXX the action XX XXXXXX JMS subs XXX their families XXXXXXXXX. The XXXXXXX XXXX therefore XXXXX XX XX XXXXXXXXX is XXXXX XXX XXXXXXXXXXXXX, novelty XXX quality XX JMS subs. XXX tone XX XXX XXXXXXX XXXXXX be a XXXXXXXX, XXX and XXXXXXXXX tone.
XXXXXXXXX, JMS uses XXXXXXXXXXXXXX XXXX XX ‘the Honest Subs’ (TV spots) XXX posters XXXX show JMS XXXXXXXX in a bland, XXXXXXXXXXXX and XXXXXXXXXXXXX XXX. XXX could use the inform/XXXXXXXX/XXXXXX model in XXX following way.
Remind: JMS could XXXX XXXX notifications XX its XXXXXXXXX’ apps or emails to XXX the latest XXXX of XXX week. XXX should also strive XX use XXXXXX XXXXXX optimization, precision marketing XXX retargeting to maintain XXX-XX-mind XXXXXXXXX for its consumers XX XXXXXXXXX XXXX XXXX repeated XXXXXXXXXXXXXX.
XXXXXX XXXXX:JMS could also make the XXXXXXX more XXXXXX by using the emotions element of XXX XXXXXX XXXXX. Currently, XXX’s advertising XXXXXXXXX, such as XXX ‘the XXXXXX Sub’, which XXXXXXXXX six 15-XXXXXX XX XXXXX on ‘XXXXXX truths’ and ‘beautiful XXXXXXX’ experienced when eating JMS subs, have used the element of simplicity to XXXXXX a reasonably good XXXXXXX. XXXXXXX, XXXXXX XX a XXXXXXXXXXXXX XXXXXXXXX XXXXXXXX, XXX JMS XXXXXX use the emotions element XX XXXXXXXXXXXX die-hard XXX fans XXX filming XXXXX XXXXXXXXX in a marketing XXXXXXXX, ‘Passion to serve the best’. They XXXXXX XXXX testify to how XXX helped XXXX save XXXX and XXXXX. This would touch XXX heartstrings of XXX target XXXXXXXX of young XXXXXXX XXXXXXX.
XX conclusion, XXX XXXXX use the XXXXXX XXXXX and XXX XXXXXX/XXXXXXXX/remind model to effective craft a XXXXXXXX integrated marketing XXXXXXXXXXXXXX XXXXXXXX.
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XXXXX, Danny (2018, October 1). Jersey XXXX's Keeps it XXXXXX in XXX Campaign. XXXXXXXXX on XXXXX 15, 2019 XXXX XXXXX://www.qsrmagazine.XXX/XXXXXXXXXX/jersey-mikes-XXXXX-it-honest-new-campaign
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