Toggle navigation
Ask Questions
Ask
Answer Questions
Answer
Users
FAQ
Login
Register
Preview 50% of the Answer Below
Due to formatting, images, tables, or paragraphs may be out of place or not shown. Rest assured that they will be included and formatted correctly in your purchased answer.
Details
Question Title:
Walt Disney Case
Go Back to the Question
Answer Preview
XXXXX://hbsp.harvard.XXX/coursepacks/556476</a></p><p><XX></p><p><XX></p><p><br></p><p><XX></p><p><br></p><p><br></p><p><XX></p><p><XX></p><p><br></p><p><br></p><p><XX></p><p><br></p><p><br></p><p><XX></p><p><br></p><p><XX></p><p><br></p><p><br></p><p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>Walt Disney XXXX </p> <p>Student XXXX </p> <p>XXXXXXXXXX name </p> <p>XXXXXX name/number </p> <p>XXXX: </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p><b>1) Have you “XXXXXXXXXXX” Disney in XXXX XXX such XX XX XXXXXXXXXXX, XXXXXX, XXXXX and resorts, merchandise, or video games? XXX did this shape your XXXX XX Disney?</b> </p> <p>I have XXXXXXXXXXX XXXXXX XXXXX and XX programming since XXXXXX I could XXXX or write, I XXXX been visiting XXXX Disney World whenever possible since 2003 XXX I XXXX XXXX obsessively XXXXXXXX XXXXXXXX XXXXX I bought XX XXXXX Un-official XXXXX in XXXX. XXXX I XX XXX blogging, I XX a radio host, event DJ, and XXXXXXXXXXXX travel planner. I am a XXX XX XXXXXXXX XXXXXXXX, XXXXXXXXXXXX XXXXXXXXX, cold beer, XXXXXXX XXXXXXXX, XXX wings, XXX XXXXX Sorkin. XX brother and I watch XXXXXXX reruns XXXXX night XX Nick at Nite and XXXX along to XXX theme song XXXXX time. XXXX our XXXXX thinks XX're goofballs. XXXX all shape our XXXX of XXXXXX XX a XXXXX renowned entertainment company. This company looks more professional XXX provides XXXXXXX XXXXXXXXXX shows XXXXXXXXXX. XXXXXX XXXX XXXXXXXX the most XXXXXXXX, innovative and profitable XXXXXXXXXXXXX experiences and XXXXXXX XXXXXXXX in XXX world. </p> <p><b>X) Are XXXX XXXXXX, XXXXXXX XXXXXX, XXX Robert Iger strategic XXXXXXX? XXX or XXX XXX? Where would you XXXXX them on XXX Level-5 XXXXXXX?</b> </p> <p>Walt XXXXXX, XXXXXXX XXXXXX, XXX XXXXXX Iger XXX XXX XXXXXXXXX XXXXXXX. XXXX XXXXXX XXX created largest masmedia XXX XXXXXXXXXXXXX XXXXXXX to XXXXXXXXX XXXXXX by using his XXXXXX as XXXX XX creativity. He XXXX XXXXXXXX animation XX replacing black XXX XXXXX with Technicolor camera. XXXX was an XXXXXXXXXXX XXXXXX XXXX a XXXXXX work XXXXX XXX XXXXX XXXXXX. Running XXX company on a flat nonhierarchical meritocracy held employees XX XXXX XXXXXXXXXXXX XXXXXXXXX XXXXXXXXXXX XXXXXXXXXX, XXXXXXX, teamwork, XXXXXXXXXXXXX, and XXXXXXXXXXX. In XXX XXXXXX he was a XXX XX XXXXX XXXX XXXXX as well as XXXXXXXX XXX XXXXX on XXXXX XXXXXXXXXX I place him at Level X. XXXX built XXXXXXXXXX to XXXXXXX the entire XXXXXX. Moreover, his vision enabled XXXXXX XX XXXXXXX XXX competitive XXXXXXXXX XXX grow. He XXXXXXXXX IP XXX created synergies between XXX XXXXXXXXX XXXXXXXXXX line XXXX XX XX, XXXXX, XXXXXX, XXXXXXXXXXX XXXXXXXXX, XXXXXXXXXXXX, comic XXXXXX, magazines, and Disneyland. Lastly, he created what is XXX the top selling XXXX in the XXXXX, XXXXXX World. </p> <p>XXXX XXXXXX Michael XXXXXX XXX a XXX XXX XXXXXX, his XXXXXXXXXX style was detrimental since he pit XXXXXXXX against each XXXXX to get ideas. The XXXXXXXXX culture led many XXXX executives to leave. His XXXXXXX XXXXX XX branding XXXXXXXXXX XXXXXX fans, and XXX XXXXXXXXX were a bit XXXXXXXXX. XXX XX XXXXX XXXXX XXXXXX, Roy Disney XXXXXX to XXXXXX XXXXXX, Pixar XXXXXXX looking XXX a new XXXXXXX, and XXXXXXX XXXX a $XX billion hostile bid to XXXX over XXXXXX. Therefore, I XXXXXXX Eisner XX a XXXXX X for he XXX XXXXXXXXX in organizing resources to XXXXXXXXXX stated goals and XXXXXXXXXX, and he XXX doing things right, XXXXX it XXX became a bit too XXXXXXXXX. </p> <p>Robert Iger X-XXXXXX strategy XXX to invest in creative content, technology XXXXXXXXXX, XXX international expansion. XXXXXX, after XXXXXXXX XXXXXX XXXXXX on media XXXXXXXX, he proposed a “XXXXXXXXX” XXXXXXXX XX XXXXXXX XXXX quality XX with target XXXXXXXXXXXX, leveraging XXXXXXX XXXXXX XXXXXXXXXX and growing XXXXX XXXXXXXX segments XX XXXXXX reliance XX XXXXX XXXXXXXX. Overall, I XXXXXXX Robert is a Level X XXXXXXX he restored a cooperative XXXXXX in XXXXXX, XXXXXXX XXXXXXXX’s trust, XXX XXX made XXXXXX successful again. </p> <p><b>X) How XXX Disney XXXXXX its XXXXXXXXXX in the Media and Entertainment Industry?</b> </p> <p>Disney created its XXXXXXXXXX in XXX media and XXXXXXXXXXXXX industry XXX XXXXXXXXX XX XXX XXXXX throughout the XXXXX. To begin with, XXXX XXXXXXX XXXXXX in 1928 and made his XXXXXX XXXXX in Steamboat Willie. XX XXX XXX world’s XXXXX character to XXXX personality XXX a voice XXXX synchronized XXXXX. XXXX was a XXXXXXXXX XXX Walt. XXXXXXX XXXXX XX in XXXX, XXXX he released the XXXXX’s XXXXX full length XXXXXXXX cartoon in XXXXXXXXXXX XXXXXX Snow XXXXX and the Seven Dwarfs. With these X XXXXXXXX, XX XXX that he XXX XXXXX XXXXX up XX XXXXXXXX something new XXX different. XXXXX XXXX of XXXXXXX, at the moment, is investing in XXXXXXXX XXXXXXX XXXXX XXXX people XXXXX of them XX “XXXXXXXXXXX.” With the help of XXXX XXXXXX, Michael XXXXXX and XXXXXX Iger XXXXXX XXX been able to XX as XXXXXXXX XXX unique as XXXXXX XXX it in the media and XXXXXXXXXXXXX XXXXXXXX. Aggressive XXXXXXXXX XXX XXXX to XXXXXXX XXXXXXXXX XXX make XXXX XXXXX XX all of the things XXXXXX XXX XXXXXXXX. XXXXXX XXXX implemented XXXXX XXXXXXX XX XXXXXXXX to grow Disney into the world’s XXXXXXX XXXXX and XXXXXXXXXXXXX XXXXXXX. XXX three XXXXXXX are technology XXXXXXXXXX, XXXXXXXXXXXXX expansion and investing in XXXXXXXX content. XXXXXXXXXX XXX XXXXX technology is XXX XXXX XXXXX. He thinks that XXXXXXX up XXXX XXX XXXXXX is a way to keep a competitive advantage. Expanding XXXXXXXXXXXXXXX will XXXX them XXXXX XXXXX XXXXXXX and increase brand XXXXXXXXXX. XXXXXX, he focused XX XXXXXXXXX in XXXXXXXX content. Iger made contracts XXXX Pixar and Marvel XXX XXXX XXXX XXXXXX. </p> <p><b>X) What strategic XXXXXXX did Robert Iger put in place XX XXXX Disney XXXX the XXXXX’s XXXXXXX Media XXX XXXXXXXXXXXXX Company? Detail each strategic XXXXXX and explain why this XXX or XXX not be XXXXXXXXX to Disney’s XXXXXX.</b> </p> <p>XXXXXX XXXX’s XXXXXXXXX XX XXXXXXX Disney into a leading entertainment XXXXXXX XXX XXXXXXX in XXX XXXXX XXXXXXXXX pillars, XXXXXX; XXXXXXXXXXXXX innovation, generation XX creative XXXXXXX, and XXXXXXXXXXXXX growth. In XXXXXX XX the XXXXXXXXXXX of XXXXXXXXXX in XXXXXXXXXX, XXXXXX XXXX XXXXXXXX amusement XXXX wristbands XXXXX XXXX XXXXXXXXXX, XXXXX could be used later XX XXXXXXX’ XXXXXXXXX tickets, XXXX pass, and XXXX unlock key. XXXXXXXXXXXX, it was XXXXXXXX that the XXXXX XXXXXXXXX RFID wristband XXXX clients XX spend more XXXX those who XXX not XXXX XXX wristband, a XXXXXXXXXXXXX XX how XXXXXXXXXX XXX XXXXXXXXX business XXXXXX. XXX the XXXXXX XXXXXX, which XX XXXXX XXXXXXX XX the XXXXXXXXXX of creative content, XXXX’s focus XXXX to long-XXXX XXXXXX, with a XXXXXXXXXXX belief that creative XXXXXXX would attract XXXX XXXXXXXXX in future, who XXXXX XXXXX XXX firm’s XXXXXXXX base, XXXXXXXXXXX XX higher XXXXXXX. In XXXX, Disney, XXXXX Robert Iger, XXXXXXX the XXXXXXXXXXX of Lucas XXXX, XXXXXX XXXXXXX, and XXXXXX XXXXXXXXXXXXX in XXXXXXXX XX striking a long-term contract XXXX Pixar. This was a strategic competitive XXXXXXXX XXXXXXXXX XXX acquisition of potential rivals in a XXX XX eliminate competition. XXX XXXX pillar, which XXXXXXX on global XXXXXXXX growth, XX XXXXX XX XXXXXXXXX Disney’s brand XXXXXXXXXX to XXXXXXX more XXXXXXXXX, which will eventually increase the firm’s XXXXXX XXXXX in near future XX the global XXXXXX, and translate to XXXXXX XXXXXXX. </p> <p><b>5) XXX is XXXXXXXXXX changing the media and XXXXXXXXXXXXX industry?</b> </p> <p>XXX media industry is XXXXX disrupted with competition from YouTube, XXXXXXX, XXXX, XXX other XXXXXX XXXXXXXXX XXXXXXXX. X XXX XXXXX XX XXXXXX’s XXXXXXX XXXXX from XXX media XXXXXXXX segment that includes XXXXX XXX XXXXXXXXX television XXXXXXXX XXXX as ESPN. The company XXX been XXXXXXXXX decline in XXXXXXXXXXX XX its XXXXXXXX. The XXXXX and XXXXXXXXXXXXX industry XX XXXXX disrupted XXX XX people becoming XXXX XXXXXXXXX XXXX technology. Basically, XXX market is being disrupted XXXX XXXXXXXXX platforms and spend XXXX time XXXXXXXX XX. </p> <p><b>X) What XXX Disney's XXXXXXX strategic XXXXXXXXX? XXXX recommendations would you XXXX XXXXXX XXXX XX XXXXXXX XXX XXXXXXXXXX? Be XXXXXXXX.</b> </p> <p>XX addition XX increase viewership on XXXXXX’s media XXXXXXXX, XXXXXX must XXXXXX XXX international expansion effort XX it XX facing XXXXXXXXXX XXXXXX XX adapt content to local XXXXXX XXX XXXXXXXXXXX. XXX example, in XXXXX, politicians and business owners XXXX XX restrict Disney’s “westernizing XXXXXXXXX” resulting in a XXXXX placed on XXXXXXXXXX. </p> <p>Another concern is XXXXXXXXX in XXXXXXXX XXXXXXX through XXXXXXXXXXXX of XXXXX XXXXX XXXXXXXXX XXXX XX XXXXX, Marvel, and XXXXXXXXX. These acquisitions are part of XXXX’s strategy to XXXXX billion-XXXXXX franchises. However, this XXXXXXXX XXX XXXX to a shrinking XXXXXXXX XX there are fewer high caliber XXXXXXXXX to XXXXXXX. XXXXXXXXXXX, this can curtail XXXXXX’s originality. </p> <p>In my XXXXXXX, XXXXXX XXXX needs XX XXXX a XXXX XXX XXXXXX XXX XXXXXXXX team XXXXXXX storylines for XXX XXXXXXXXXX XXXX come for a XXXX XXXXXXX XXXXXXXXXX. Therefore, he XXXXX’t need XX XXXXXXXXX every character XXXXXX XXXXXXX to appease all XXX local XXXXXX. XXXXX Disney is XXXXX-XXXX, it would be XXXXXXXXX difficult XX XXXXXXXXX XXXXX character and XXXXXX XXX merchandise XXX XXXXX XXXXX. XX, XX adding more diverse characters that can XX XXXX around the world, Disney XXXXXX’t XX seen so much as a western XXXXXXX, but an XXXXXXXXXXXXX company that it XXXXX is. XXXXXX more XXXXXXXXXXX, and XXXX creating XXXXXX characters with XXXXXXXXXXXX, could really XXXXXXX XXXXXX. Perhaps, bringing XXXX some XXXXXXXXXX that XXXX XXX XXX popular in XXX XXXX like; Esmerelda from XXX XXXXXXXXX XX Notre XXXX, or Meg XXXX Hercules. </p> <p><b>7) XXXXX should Disney’s Board XX Directors XXXX for the XXXX XXX: Silicon XXXXXX, Global Brand Management, or XXXXXXXXX? Explain why.</b> </p> <p>XX respect XX XXX CEO, Board XX Directors XX Disney should look XXXXXXX XXXXXX for this purpose. XXXX is because XX XXX fact that Silicon Valley XXX a great experience in new XXXXXXXXXX technology required for XXXX-media XXXXXXXXXXXX. In order XX XXXX XXX XXXXXXXXXX XX XXX competitors XXXXXX XXXXXX XXXXX a XXXXXXXXX XXXXXXXX XXXX XX Netflix or XXXX and XXX charge XXXX prices for their services XXX in XXXX concern XXXX should XXXX XXX XXXXXXX Valley for the new XXX. </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>XXXXXXXXXX </p> <p>XXXXXXXXXX, X. X. (2017, XXXXXXXX XX). XXX Walt Disney Company. XXXXXXXXX from <a XXXX="https://hbsp.XXXXXXX.edu/XXXXXXXXXXX/556476">https://XXXX.harvard.XXX/XXXXXXXXXXX/XXXXXX</a> </p> <p> </p><p><XX></p>">
Attachment #1 Preview
