BU480 Online Exam Set 2
Question 1 (5 points)
Companies can choose from five main possibilities to target market segments. Which of the following is NOT one of the possibilities?
Single-segment concentration
Multi-segment concentration
Selective specialization
Product specialization
Question 2 (5 points)
__________ coalitions are those set up among firms with complementary business activities.
Connex
Non-connex
Complementary
Non- complementary
Question 3 (5 points)
An important dimension of the __________ environment that impacts the development and use of the Internet is online usage patterns.
economic
social
political and legal
natural
Question 4 (5 points)
XXX XXXXXXXX environment XXXXXXXX XXX XX the XXXXXXXXX EXCEPT:
XXXXXXXXX.
XXXXXXXXX.
the company.
XXXXXXXXXXX.
Question 5 (X points)
XXX __________ XXXXXXXXXXX relates to issues XX XXXXXXXXX organizational levels. XX XXXXXXX and XXXXXXXX XXXXXX, it XXXXXXXX XXXXXX XXXX as XXXXXXXX, monopoly legislation, XXX environmental XXXX.
economic
social
XXXXXXXXX and XXXXX
XXXXXXX
XXXXXXXX X (5 XXXXXX)
Age, gender, XXXXXX, XXX XXXXXXXXX are related XX XXXXXXXXXX XXXXXXXXXXXX.
XXXXXXXXXX
XXXXXXXXXXX
psychographic
behavioral
XXXXXXXX 7 (5 XXXXXX)
XXX XXXXXXXXXXXXXX of XXXXXX XXXXXXXX can XX XXXXXXXX XXXXXXX:
XXXX XXXXXX XXXXXXXX.
multi-segment XXXXXXXX.
the XXXX XXXXXX XXXXXXXXX.
industry XXXXXXXXXX.
Question X (X XXXXXX)
The use XX __________ XXXXXXXXXXX to reducing XXX extent of XXXXXXX XXXX was XXXXXXXXXXXXX XXXXXXXX XX XXXXX into an industry. An XXXXXXX is cloud computing.
Internet accessibility XXXXX
environmental XXXXXXXX
XXXXXXXX XXXXXXXXXXXX management (XXX)
information and communication technologies (XXX)
Question X (X XXXXXX)
__________ determine(s) the XXXXXX XX new competitors entering the XXXXXX XX a specific XXXXXXXX.
Barriers to entry
XXXXXXXXXXXXX XXXXXXXX
SWOT analysis
XXXXXXXXXXX XXXXXXXXXX
XXXXXXXX 10 (X XXXXXX)
The XXXXXXXXXXX of XXXXXX's XXXXX can XXXXXXX to XXX XXXXXXXX analyst XXX XXXXXX:
profitability of the product.
bargaining power XX XXX XXXX.
XXXXXXX XXXXXX XXX industry.
XXXXXXX XXXXXXXXXXX.
Question 11 (X points)
XXXXXXXX XXXXXXXX XXXXXXX in XXX XXXXXXXXXXXXXX of __________ factors that impact the competitive XXXXXXXX and profitability of all XXXXXXXXXXXXX XXXXXX an industry.
strategic
key XXXXXXX
competitive
economic
Question 12 (5 points)
XXXXXXXXXX tends XX raise XXXXXXXXXX power over suppliers, XXXXXX it can XXXX XXXX suppliers XXXXXX XX XXXX customers.
XXX XXXXXXXXXXXXX of XXXXXXXX XXXXXXXXXX
XXXXXX variable cost relative to fixed XXXX
A flood of XXX entrants XX XXX XXXXXXXX
Procurement using XXX Internet
XXXXXXXX XX (5 XXXXXX)
XXXXXXXX XXXXXXXX results in XXX XXXXXXXXXXXXXX of __________ XXXXXXX XXXX impact XXX XXXXXXXXXXX position and XXXXXXXXXXXXX of an organization.
strategic
XXX XXXXXXX
XXXXXXXXXXX
economic
XXXXXXXX 14 (5 points)
XXX e-XXXXXXXX __________ provides an overview XX the different participants in XXXXXXXXXX business.
market segmentation matrix
target XXXXXX matrix
XXXXXXXXXXX analysis
XXXXXXXXXXXXX XXXXXXXX XXXX
XXXXXXXX XX (X XXXXXX)
Personality XXXX and XXXXXXXX XXXXXXXXX XXX related to __________ XXXXXXXXXXXX.
XXXXXXXXXX
demographic
XXXXXXXXXXXXX
behavioral
XXXXXXXX 16 (5 XXXXXX)
XXX __________ organizes an industry XXXX strategic groups XXX XXXXX, summarizing XXX XXXXXXXX XXXXXXXXX XX XXX XXXXXXXXXXX XXXXXXX.
XXXXXXXX matrix
five basic forces
XXXXXX analysis
SWOT analysis
Question XX (5 XXXXXX)
XXXX XXX XXXXXXX XXXXXX XXXXXXXX to XXXXX for XXXXXXXXX XXXXXXXXXXX through:
XXX XXXXX XXXXXXXX XXXX it has XXXXXXX over the XXXX XXX years.
market XXXXXXXXX.
strong intellectual XXXXXXXX XXXXXXXXXX.
information XXX communication XXXXXXXXXXXX (XXX).
Question XX (X points)
Identifying XXXXXXXX XXXXXXXXX factors XXXXXXXX all XXXXXX:
XXXXXXXXXXX XXXXXX emerging XXXXXX.
XXXXXXXXX XXX XXXXXXXXXXX XX trends XXXXXXXX occurring.
XXXXXXXXXX XX identify the impact of XXXX trend XX the corporation being examined.
XXXXXXXXXXX an approach to addressing each of the trends.
XXXXXXXX 19 (X XXXXXX)
XXXXX XXXXXXXXXX between different firms can offer XXX XXXXXXXXXXX for improving XXXXXXX, increasing demand or XXXXXXXXXXXX XXXXXXXXXXX.
XXXXXXX of XXXXXXXXXX
XXXXXXXX
co-XXXXXXXXX
developments
Question 20 (X points)
________ XXX XX a XXXXXXXX XXXXXX XX increase XXXXXXXX, XXXXX it XXXXXX customer acquisition costs.
XXXXXXXX advertising
Social XXXXX
Cross-selling
XXXXX ventures
ANSWER
1. Multi-XXXXXXX concentration
X. XXXXXXXXXXXXX
3. social
X. XXX XXXXXXX.
X. political XXX legal
X. demographic
7. XXX XXXX XXXXXX XXXXXXXXX.
X. XXXXXXXXXXX XXX XXXXXXXXXXXXX XXXXXXXXXXXX (XXX)
9. Barriers XX XXXXX
10. profitability of the product.
XX. XXXXXXXX
12. Procurement XXXXX the XXXXXXXX
13. XXXXXXXX
14. market segmentation matrix
15. XXXXXXXXXXXXX
16. XXXX basic XXXXXX
17. XXX XXXXX customer XXXX it has XXXXXXX XXXX XXX XXXX few XXXXX.
18. attempting to identify XXX impact of each trend on XXX XXXXXXXXXXX XXXXX examined.
19. XXXXXXXXXXXX
20. Cross-XXXXXXX
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