Saint Leo GBA398 CBK-MKT quiz
Question
Question 1 1 / 1 point
Making more sales to current customers without changing a firm's products is known as ____________.
market penetration
product development
market segmentation
product diversification
prospecting
Question 2 1 / 1 point
FlashFlix, a streaming movie service, created a blog to help parents on budget plan "movie at home" parties for their kids and their friends, offering prizes to the best blog story about how the family was coping with a tight budget. To which environmental force is FlashFlix reacting?
Political
Competition
Technological
Social
Economic
Question 3 1 / 1 point
Taking advantage of the trend in multi-generational housing, Madison Builders is aggressively marketing its "home within a home" concept, which features a grandparents' mini-home incorporated into a large single-family house. Which environmental force is Madison Builders counting on for its future home sales?
Competition
Political
Technological
Social
Economic
Question 4 1 / 1 point
The Really Tasteless Frozen Food Company has decided that, based on the financial projections, they are not going to be required to make any adjustments in their contribution margins. Identify the part of the marketing mix most closely identified with this activity.
Product
Process
XXXXX
XXXXXX
Promotion
XXXXXXXX X 0 / 1 XXXXX
Physicians Sales XXX Service (XXX) is a XXXXX US XXXXXXXXXX organization in the XXXXXXXX XX meeting the XXXXX of doctors' XXXXXXX and small clinics while XXXXXXXXXX profits XXX itself XXX XXX XXXXXXXXXXXX. Primary products resold XX XXX XXXXXXX a broad XXXXX of XXXXXXXXX XXX supplies XXXXXX to XXX XXXXXX/clinic XXXXXXXXXXX. PSS boasts physical branches XXX XXXXXXX XXXXXXXXXXX throughout XXX country XXXXXXX clinicians in both rural and XXXXX environments. The XXXXXXXXXXXX's domestic XXXXXXX XXXXXX heavily upon the close XXXXXXXX relationship developed XXX maintained between the XXX salesperson XXX XXX/her XXXXXXX. Recently, PSS has XXXXXXXXX XXX reputation and begun XX serve XXX XXXXX of XXXXXXXX XXXXXXX XXX XXXXXXX through XXX e-commerce (e-business) website. XXXXXXXX it is XXXXXXXXX XX reap the XXXXXXX of its XXX e-XXXXXXXX XXXXXXXXXX, PSS owes XXX bulk of its XXXXXXXX, profits, XXX XXXXXXXXXXX dividends XX this XXXXXXXXXXX XXXX of:
advertising.
XXXXXX XXXXXXXXX.
XXXXX promotion.
personal XXXXXXX.
Question X X / 1 XXXXX
XX which XX the following would the buyer XXXXXXX a XXXXXXX without any XXXXXXXXXXXXX?
Straight XXXXX
Solution selling
Reverse XXXXXXX
XXX task
Modified rebuy
Question X X / 1 point
XXXX XXX Robin XXX a small, but trendy, craft XXXX and XXXXX restaurant in a XXXX of XXXX XXXX has a number XX nighttime XXX dining options. The couple are discussing XXXXXXX their XXXXXX on XXXXX "XXXX XXX slice" XXXXX-work XXXXXXX; however, they XXX concerned XXXX XXXXX customers may decide XXXX the new XXXXX is XXX high and XXXX sales XXXX drop. What pricing concept XX XXXXXXXX XXXX XXX Robin?
Psychological XXXXXXX
XXXX-XXXX
XXXXXXXX XXXXXXXXXXXXXX
Skimming
XXXXXXXXXX
XXXXXXXX 8 1 / X XXXXX
Sony XXXXXXXXXXX XXX determined that XXXXXXX home theater XXXXXXXX XXXX XXXXXX so XXXXXXX, XXXX XXX XXXXX to XXXXXXX an automated XXXXX process XXXXX into each TV. XXXX part XX the XXXXXXXXX mix does this describe?
XXXXXXX
XXXXX
XXXXXX
Promotion
Process
XXXXXXXX 9 1 / X point
Sam XXX XXXXXXXX her grandparents during Spring Break and was appalled when XXXX XXXXXXXX XX XXXXX to dinner XX 5:30 to get the XXXXX XXXX Specials. XXXX XXXX XX XXXXXXX strategy XX XXXXXX XXX XXXXXX?
XXXX-plus
XXXXXXXX XXX XXXXXX
XXXXXXXXX
XXXXX-XXXXX
Skimming
Question XX 1 / X XXXXX
Waldo XXXXXX XXXX XXXXXX an XXX-expenses-paid XXXX XX Hawaii to anyone XXX XXXXXXXXX XXXXXXX XXX XXXX on which Waldo Stores XXX XXXXX XXXXXXXXXXX in XXX Boston XXXX. XXXXX XXXX of sales promotion is XXXXXXX XXXX?
XXXXXXX
Trade promotion
Sample
Contest
Point-XX-XXXXXXXX XXXXXXXXX
XXXXXXXX 11 1 / X point
____________ XXXXXX to socially XXX environmentally XXXXXXXXXXX marketing that meets XXX XXXXX XX consumers XXX XXXXXXXXXX XXXXX also XXXXXXXXXX or XXXXXXXXX the ability XX future XXXXXXXXXXX XX XXXX their XXXXX.
Affinity marketing
XXXXXXXXXXX XXXXXXXXX
Database marketing
Ambush XXXXXXXXX
Evangelism XXXXXXXXX
XXXXXXXX 12 X / 1 point
XXXXX XX the following XXXXX refers XX a 30-XXXXXX XXXXXXXXXX XXXXXXXXXXX program XXXX XXXXXXX a XXXXXX product?
XXXXXXX XXXXXXX
XXXXXXXXXXX
XXXXXXXXXXXXX
XXXXXX media
XXXX
XXXXXXXX XX 1 / 1 point
Which of XXX XXXXXXXXX marketing strategies should XXXXXXXXX managers focus XX XX manage XXXXXXXX information about XXXXXXXXXX XXXXXXXXX XXX XXXXXXXXX manage XXXXXXXX XXXXXXXXXXX to XXXXXXXX XXXXXXXX loyalty?
XXXXXXXX divestment
Partner relationship XXXXXXXXXX
XXXXXXXX XXXXXXXXXXXX XXXXXXXXXX
XXXXXXXX-managed XXXXXXXXXXXXX
The societal XXXXXXXXX concept
XXXXXXXX XX X / X XXXXX
XX XXXXXX XXXX attempts XX XXXX XX XXXXXX negative or XXXXXXXX sentiments that can XXXXXXXX purchase XX XXXXXX a(n. __________ appeal.
rational
XXXXX
structural
XXXXXXXX
emotional
XXXXXXXX 15 X / X point
Responding XX very strict "green" legislation, XXX XXXXXXXX XXXX Atticus Environmental is touting the XXXXXX XX its consumer-XXXXX vegetable garden XXXXXXXXXXX, claiming it bio-XXXXXXXX in 90 XXXX, which is twice as fast as XXXXXXXX by XXX new XXX. Which environmental factor XX the firm XXXXXX XX XXXXXXXX for XXXXXXXXXX sales?
XXXXXXXXX
XXXXXXXXXXXXX
Social
Economic
Competition
Question 16 X / X point
XXX XXXXXXX he XXX received XXX XXXX deal XX his XXX XXX. Shortly after buying the car, Pat started XX XXXXXX XXXXXXX XXXXXXXXXXXXX of his new XXX as he XXXXXXX XXXX about other XXXX available in XXX XXXXXX. XXX is experiencing __________.
XXXXXXXXX XXXXXX
XXXXXXXX XXXXXXXXXX
XXXXXXXXXXX XXXXXXXXXXX
XXXXXXXXXXXX dissonance
consumer XXXXXXXXXXXXX
XXXXXXXX XX 1 / X point
XXX XXXXXXX XXXXXXX XX typically XXXXXXXXX XXXXXXXXXXXX.
when the XXXXXXX focuses on building XXXX-term customer XXXXXXXXXXXXX
by XXXXXXXX-driven XXXXXXXXX
with XXXXXXXX XXXX offer XXX XXXX in terms XX XXXXXXX, XXXXXXXXXXX, XXX XXXXXXXXXX features
XXXX goods that XXXXXX XXXXXXXX XX not XXXXX of buying
to balance consumers' XXXXX, the XXXXXXX's XXXXXXXXXXXX, XXX the society's XXXX-run XXXXXXXXX
XXXXXXXX XX X / X point
XXXXXXXXXX involves planning, implementing, and controlling the physical XXXX of XXXXX, XXXXXXXX, and XXXXXXX information from points of XXXXXX to points XX consumption XX meet XXXXXXXX requirements at a profit.
XXXXXXX XXXXXXXXXXX
XXXXXXXX
Advertising
XXXXXXXXX XXXXXXXXX
Mass customization
XXXXXXXX 19 X / X point
Apart XXXX XXXXXXXXX good customers, most XXXXXXXXX want XX XXXXXXXXXX increase their "share XX XXXXXXXX." XXXX does XXXX XXXX in marketing XXXXX?
Marketers XXXX to XXXXXXXXX XXXXX XXXXXXXXXX XXX XXXXXXXXX XXXXX XXXXXXXX to cater to XXX XXXXXX XXXXXX.
Marketers XXXX to continuously XXXXXXXX XXXXX customers' XXXXXX XX XXXXXXXXXXXX.
Marketers XXXX XX XXXX XXXXXXXXX XXXXXXXXX XXXX XXXXXXXXX XXXXXXXXX.
Marketers want to increase their XXXXXX XXXXX.
Marketers XXXX to increase XXX XXXXX they XXX of XXXXXXXXX purchasing in their product categories.
XXXXXXXX 20 1 / X point
Physicians Sales and Service (PSS) is a large XX commercial organization in the business XX meeting XXX XXXXX XX doctors' offices and XXXXX clinics XXXXX XXXXXXXXXX profits for itself XXX its XXXXXXXXXXXX. Primary XXXXXXXX XXXXXX XX XXX include a XXXXX range of equipment and supplies XXXXXX XX XXX XXXXXX/clinic environment. XXX XXXXXX XXXXXXXX branches and XXXXXXX salespeople throughout XXX country XXXXXXX XXXXXXXXXX in XXXX XXXXX and urban XXXXXXXXXXXX. XXX XXXXXXXXXXXX's XXXXXXXX success relies XXXXXXX XXXX the close personal XXXXXXXXXXXX XXXXXXXXX and maintained between the XXX salesperson and his/her XXXXXXX. Recently, PSS has leveraged XXX XXXXXXXXXX and XXXXX to XXXXX XXX needs of overseas doctors XXX clinics XXXXXXX XXX e-XXXXXXXX (e-business) XXXXXXX. Direct connections XXXX carefully targeted individual XXXXXXXXX, XXXXXXXXXXXX XXXXXXXX customers of XXX, XX XXXX obtain an immediate XXXXXXXX XXX XXXXXXXXX lasting customer XXXXXXXXXXXXX XXXXXXXX:
personal selling.
XXXXXXXXXXX.
XXXXXX XXXXXXXXX.
XXXXXX relations.
Tutorials XXX XXXX Question
ANSWER
1. market XXXXXXXXXXX
X. Economic
X. Social
X. XXXXX
5. XXXXXX relations.
6.Straight rebuy
7. XXXXXXXXXX
X. XXXXXXX
9. XXXXXXXXX
XX. XXXXXXX
XX. XXXXXXXXXXX marketing
XX. XXXXXXXXXXX
13. XXXXXXXX relationship XXXXXXXXXX
14. XXXXXXXXX
15. Political
16. postpurchase XXXXXXXXXX
17. with XXXXX XXXX buyers XXXXXXXX do not XXXXX XX XXXXXX
XX. Marketing logistics
19. XXXXXXXXX want to increase the share they XXX of customers XXXXXXXXXX in XXXXX XXXXXXX XXXXXXXXXX.
20.direct XXXXXXXXX.
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