Principles of Marketing unit 1


Prepare an essay comparing and contrasting a 4-P (price, product, place and promotion) approach to marketing versus the value approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies who apply one or the other approach?

Prepare a two page (double-spaced) essay. Cite references to material that you use in preparing the essay.

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