Guidelines on Sector Report:

Selected industry: Global Medical Equipment Industry

Selected industry: Global Education Industry

(Reports must be prepared as written below. There must be two seperate reports on two different industries as stated above.)

Each student is required to select an industry or a subsector he or she is interested in and prepare a written report covering the sector or subsector at the global level. Your Sector Report Topic should be e-mailed to the instructor no later than February 20.  Students interested in writing their sector reports on certain industries are urged to make a request for the industry they want to write a report on as soon as possible without waiting for the February 20 deadline. Be aware that the instructor will confirm the approved sub-sector or industry with a return e-mail.  

As you will be introduced to sectors within Turkey during the SEC 302 course, for SEC 301 this report MUST be prepared at the GLOBAL LEVEL. Reports about a specific sector in Turkey or a specific company will NOT be Acceptable. The completed report is to be submitted to the instructor no later than April 30. Please note that sector reports will be checked for plagiarism through “Turn-it-in”.

Your sector (or sub-sector) report that will cover a global sector subsector, or better still, a global industry  should at a minimum include the following:

I.  Sector(Sub-sector or Industry) participants: (20Points)

• Customers and Products of the Sector or Sub-sector (5 Points)
• Major competitors within sector or sub-sector (5 Points)
• Key Suppliers to the Sector (5 points)
• Identifying substitutes for the sector’s products (5 points)

II. Market  (25 Points)                                                                                                                                                                                                                                                                                          

A) Global Market size (5 Points)

B) Major Geographic Markets (5 Points)

C) Industry Growth Rate (5 Points)

D) Drivers of demand growth (5 points)

E) Future of the Sector (5 points)

III. Attractiveness of the sector, subsector, or industry based on expected profitability as a function of the 5 competitive forces: (30 Points)

A) Assessment of the Bargaining Power of the Industry Customers (5 Points)

B) Assessment of the Bargaining Power of Industry’s Suppliers (5 Points) Sub-sector suppliers are industries that supply inputs to the sub-sector

C) Assessment of the Intensity of Rivalry among Industry Incumbents (5 Points)

D) Assessment of the Threat of New Entry into the Sector through an analysis of industry entry barriers (10 Points)

E) Assessment of the Threat of Substitutes to the industry’s offering from other industries (5 Points)

IV. Key success factors (The factors that determine success in this industry or sub-sector; what a company has to be good in, to be successful within the current industry environment) (25 Points)

To write a successful sector report make sure to read the Porter article called “Understanding Industry Structure” or the Avigdor articles called “Kar Amaçlı Rekabet: 5 Güç Yaklaşımı”.

Please note that your sector report needs to be no less than 12 pages (can be more) including a contents page and an executive summary page and is to be prepared from a global perspective. Your executive summary should summarize your key findings, especially about the sector’s expected future. Your report can either be about a whole sector (like global retailing) or a sub-sector (like global convenience store retailing). Please note that it is highly recommended to write your report on a sub-sector or an industry rather than on an entire sector.

In writing your report, you are free to use information from the articles that have been listed as supplementary readings. However you are required to use at least 3 additional sources for your reports, which must be mentioned in your foot-notes. For all the sources used for your report, it is critical that you make these sources clear by mentioning the sources in foot-notes.

Your sector report needs to be written with double spacing and business-like font. The document format must be in PDF format. Please be clear that formats other than “PDF” are not acceptable.