McDonald’s is becoming the loosing winner of the U.S fast food market. In 2015, the company was leading the U.S fast food market, accounting for 17% of the sales. Meanwhile, Yum! Brands was the second player on the market with 10.8% of the sales (Statista). However, in the same year McDonald’s was going through the six consecutive year quarter of sale drops (Peterson, 2015). Therefore, something needs to be done fast to refresh the brand, bring the lost customers back and improve the relationship with the stakeholders. The first step is to analyze the SWOTT analysis below:
Strengths
Weaknesses
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With XXX ideas XXX market contexts XXXXXXXXXX XXXXX, XXXXXXXX’s can start re-XXXXXXXX XXX XXXXXXXX. Each XXXX XXXX XXX XXXXX XXXXXX can be developed into a XXXXXXXX XXX-XXXXXXXX. Together, these sub-strategies XXXX create XXX XXXXX national XXXXXXXX XXX the XXXX years. XXX first action XXXXXXXX’s should XX XX XX analyze XXX XXXXXXX XXXX, see what XXXXX XXX not. The Pareto XXX states that 80% XX the sales are XXXXXXXXX XX 20% of XXX XXXXXXXX. Therefore, McDonald’s XXXXX reduce its XXXXXXX XXXX from 121 XXXXX XX something XXX XXXX. In 1953, XXX XXXX XXXX XXX two XXXXX of XXXXXXXXXX; hamburgers XXX cheeseburgers (XXXXXX, 2013). XXXXXXXX XXXXXXXXXXXX XXX XXXX XXXXXXX today but XXXXXXXX’s should find a way XXXXXXX the two XXXXXXXX. XXXXXXX XXX huge menu, McDonald’s should re-think its XXXXXXXXXXXX XXXX the franchisees. Most XX the ideas XXXXXXXX in the XXXXXXX XXXXX matrix XXX XXXXXXX XXXXXXX with XXX franchisees. XXXXX small XXXXXXXX XXXXXXXX XXXXXXX 90% of the XXXXX XXXXXXXX’s XXXXXX in the U.S (XXXXXXXX, 2015). XXXXXXXX a strong XXXXXXXXXXX XXXX XXX franchisees XXXX solve most XX XXX XXXXXXX problems the company has XX deal XXXX. XXX franchisees have a XXXXXX relationship with the customer and XXXX can XXXXXXXXX what customers expect in the future. XXXXXXX, McDonald’s XXXXXX also XXXXXXX XXX XXXXX XX XXXXXXXX. The market is moving faster than XXX XXXXXXX and franchisees are complaining XXXX the innovation XXXXX is too low. Meanwhile, the brand XXXXX a XXXXXXX XXX XXX XXXXXXXXXXX XXX not willing to XXXXX most XX these XXXXX. In XXXXXXXXXX, XXX XXXXX XXXXX XXXXXX has three central ideas XXX McDonald’s: XXXXXXX XXX XXXXXXXX XXXXXXXXXXXX, XXXXXXXXXXX XXX XXXXXXXXXXXX XXXX the XXXXXXXXXXX and XXXXXXXX XXXXXX.
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