Online Behavioral Targeting
Student
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XXX constraints that XXXXX be applied XX the practice XXXXX be XXXXXXXXXX XXXXXXX XX XXX users. it is XXXXXXXXX of XXX XXXXXXXX to adhere to the privacy XXXXXX of the consumers XXX XXXXXX XXX XXXXXXX it XX XXXX XXX to track XXXX XXXXX XXXXXXXX behavior. XXXXXX behavioral targeting XXXXXXXX XXXXXXXX XXX XXXXXXXXXX XX XXXXXXXXX on XXXXXX XXXXXXXXXX XX a XXX XX developing XXX XXXXXXXX XXXXXXXXXX XXXXXXX (XXXXXXX & Varnali, XXXX). XXX technique involves enabling XXX XXXXXXXXXXX XXX has resulted XX violation of the privacy XXXXXX XX XXX consumers XXXXX XX XXXXXXXXX.
The OBT XX not XXXX XXXXXXXXXXXX by XXX consumers XXX it XX indeed XXXXXXXXX and nontransparent XXX sometimes it XX XXX providing XXX consumers with the XXXXXXX to have a opt out. XXX to the XXXXXXXX XXXXXXX of the OBT, there XXX few XXXX, XXXXXXXX XXX regulations as well XX ethical XXXXXXXX XXXXXXX XXXX practice XXXXXX. Hence, XX control XXXX behavior, there XX XXX necessity of the application of regulatory XXXXXXXX XXX restrictions. Organizations such XX the Federal Trade Commission should engage XXXX XXX stakeholders XX this XXXXXXXX XXX XXXXXXX the XXXXXXX on XXXXXXXXX XXX how it XXXXXXXX privacy.
XX I XX a XXX of XXX XXXXXXX that performs such advertisement XX a way of XXXXXXXXXX XXXXXXX, I would XXXX XXXX I am XXX XXXXXX my ethical responsibility. I would feel XXXX I am XXXXXXXXX the principle XX autonomy in ethics. Autonomy XX the capacity XX XXXXXX objective morality XXXXXXX of XXXXX influenced by desires (Villarán, XXXX). XX XXXX XXXX principle XX ethics is violated by XXXX XXXXXXXXXXXXXX. It XXXXXXXX XXX XXXXXXXX XX XXXXXXXX a XXXX of ‘XXXXXXXXXXX’ while XXXXXXXX XXX internet. I XXXXX XXXXXX XXXX out ways to XXX XXX XXXXXXXXXXX XXXXXXX XX generating revenues.
References
XXXXXXXX, X. (XXXX). XXXXXXXXXX advertising and moral XXXXXXXX. XXXXXXX of XXXXXXXX XXXXXX, XXX(3), XXX-490.
Ozcelik, A. B., &XXX; Varnali, K. (2019). Effectiveness of XXXXXX XXXXXXXXXX targeting: A XXXXXXXXXXXXX XXXXXXXXXXX. XXXXXXXXXX Commerce XXXXXXXX and Applications, 33, XXXXXX.