X. XXXXXXXXX-XXXXX Strategy
XXXXXXXXX-level XXXXXXXX is XXXXX global decisions that will have an impact XX all business operations XXXXXXX by the organization. This XXXXXXXX XXXXX is XXXXX XXXXXXX up the main objectives and making decisions XX resource XXXXXXXXXX XXX XXX. XXXXXXXXXX XXXXXXX, the XXXXXX on human XXXXXXXXX XXX XXXXXXX management XXX XXX part XX the XXXXXXXXX-XXXXX XXXXXXXX (XXXXX, XXXX, XXXX, pg 4-X). At NAAC, XXX corporate strategy is in a XXXX alignment XXXX XXXX of XXX XXXXXXXX XXXXXXXXX. The first XXXXXXXX is for allergy care and the XXXXXX XX for asthma care. In XXXX, XXX XXXXXXXX began as a XXXXXXX XXXXXXXX single clinic in Seattle, covering allergy-XXXXXXX XXXXXXXXXX XXX XXXX for children and XXXXXXXXX. XXX first corporate-level XXXXXXXX was to provide XXXXXXXX XXX XXXXXX. Opening new offices XXX a part of the XXXXXXXXX XXXXXXXX XXX its objective XXX to achieve an optimal market XXXXX and XXXXXXXX in XXXXXXX and XXX XXXXXX XXXXX. Discovering XXX XXXXXXXX XXXXXXXXXXXXX helped NAAC XXXXXXXXX its XXXXXXXXXX for asthma patients. XXX State XX Washington XX XXXXXXXXX leading in XXXXXXXX statistics XXXX it comes XXX XXXXXX suffering patients. Over 600.XXX citizen XX XXX ages XXX affected. XX XXXXXX, the XXXXXXXXX is more common in XXXXXXX and by age, XX% XX XXX XXXXXX XXXXXXXX children XXX affected (Washington XXXXX Department XX Health). In terms of marketing, the XXXXXXXXXXXXXXX strategy XX NAAC developed in two XXXX : a XXXXXX XXXXXXXXXXX XX providing XXXXXXX care XXX XXXX XXXXXXXX from XXX XXXXX XX Washington XX XXXXXXX XXX offices XXX a product development by XXXXXXXXX XXX services XXXXXXXXX adults or XXXXXXXXX XXXXXXXX but in XXX XXXX offices XXX geographic area (XXXXX, Hartley, Rudelius, XXXX). XXXX business XXXXX are XXXXXXX under the XXXX XXXXXXXX XXX rules, applied for XXX patients, workers XXX XXXXXXXXXX XXXXXXXXX XXXXXXXXX. For XXXXXXX, XXX XXXX appointment XXXXXXXX XXX XXXXXXX in XXX clinics. XXXXXXXXXX a standard appointment XXXX be XXXXXXXXX XX call or e-mail at XXXXX XXX before or a XX$ fee XXXX be charged. XXXXXXXX missing or getting XXXX XXXXX per XXXX risk a XXXXXXXXX from XXX XXXXXXXX. XXXXXXXX minors is XXXXXXX only if they XXX XXXXXXXXXXX by a XXXXXX or a XXXXX guardian without XXXXXXXXXX. In XXX the XXXXXXX, XXX same standard forms and XXXXXX XXX XXXX and XXX IT system XX XXXXXXXX XXXXX the same rules XXX benefits. XXX example, the XXXXXXX section from XXX XXXXXXX is XXXXXXXXX on XXXXXXX XXX XXXXXXXX coming XXXX all XXXXXXX and all XXXXXXX XXXXXXXXXXX or XXXXXXXX. Holding a XXXXXX XXXXXXXXX XXXXXXXX and XXXXXX, NAAC can XXXXXXX an XXXXXXX and XXXXXXXXX XXXXXXX standard for XXX XXX XXXXXXXX. XXXXXXX XXXXXXXXXX XX vital for a healthcare XXXXXXXX. XXX XXXXXXX use, XXX word XXXXXXX XX “XXX XXXXXX XX XXXXX health services for XXXXXXXXXXX XXX populations correspond to XXXXXXX health XXXXXXXX&XXXXX; (Amelung, XXXX, pg XXX). Without XXXXXXX XXXXXXX in the main XXXX for this XXXXXXXXXXXX, the XXXXX risks XXXXX XXXXXX all XXX XXXXXXXXXXXX, especially XXXXXXXX and medical professionals treating them. The XXXXXXXXX-level XXXXXXXX XXX XXXXXXXXXXXXXX is acting XX a backbone for XXX whole XXXXXXXXXXXX. XXX business-level strategy has a XXXXXXX role for this organization XX it is XXXXXXXXX on a XXXX specialized XXXXXX XXX all XXXXXXXX are related and XXXXXXXXX XXXXXXXX by the XXXX professionals in XXX XXXX clinics. XXXX XXXXX XXXXXXXX differences can be XXXXXXXX.
2. Business-XXXXX XXXXXXXX
The business-XXXXX XXXXXXXX XXX be XXXXXXXXXX in XXX XXXX XXX our organization. We can look to XXXX office as a separate business or XX can XXXX XX each main medical XXXXXXX XX a XXXXXXXX XXXXXXXX. Because of the XXXXXX XXX XXXXXX XXXXXXXXX-level strategy, XXX XXXX XXXXXXXXX way for XXXX XXXXXXXX is to look XX each main medical XXXXXXX as a particular business. XX showed XXXXX, the XXXXX type XX medical XXXXXXX was provided for XXXXXXXX XXX only for allergy-XXXXXXX conditions. XX further expansion, XXX organization gained XXXXXX XX XXX markets XXX XXXXXXXX XXXXXXXXXXXXX. Allergy and XXXXXX services have some XXXXXXXX-level XXXXXXXX XXXXXXXXXXX . XXX XXXXXXX care, the business-XXXXX strategy XXX human XXXXXXXXX is XXXXXXXX on discovering, XXXXXXXXXXX XXX hiring new XXXXXXX for XXXXXXX care. XXX main benefits XX XXXX is XXXXXX new XXXXXXXXXXX at XXXXX costs and also XXXXXXX XXXXXXXXXXX in the XXXXXXXXXX XXX XXXXXXXX XXXXX XX allergy XXXXX. In partnership with XXX University XX Washington, NAAC is providing a XXXXXXXXX XXXXXXXX for future XXXXXXXXXXX. XXXXXXXXXX from NAAC XXX XXXX XXXXXXXX at XXX University or XXXXXXXXX XXXXXXXXX and time resources for trainees. With this XXXXXXXX, the effect on XXX allergy XXXXXXXX will help XXXXXXX XXX X.O.I (Return on XXXXXXXXXX) in XXXXX of XXXXXXXXX XXXXXXXX and it will improve the XXXXX on XXX market and in XXX XXXXXXXXX. XX will XXXX a triple XXXX XX : Profit, Corporate Social XXXXXXXXXXXXXX and XXXXXXXXX. For the XXXXXX XXXXXXXX, XXXX XX trying to exceed XXXXXXX XXXXXXXXXXXX by XXXXXXXXX new information XXX XXXXXXXXXXXXXXX XX a XXXXXXX basis. The website XX XXXXXX XXXXXXX XXXX about XXX XXXXXX medicine, new XXXXXXXXXX discoveries XXX XXXX notifications XXXXXX by XXXXXX XXXXXXXXXXX. XXXXXX is a XXXXXXX condition and NAAC has XXX chance for XXXXXXXX a XXXX XXXX XXXXXXXXXXXX XXXX every patient. This XX XXXX XXXX for business in terms of profitability XX in marketing, XXXXXXXXXX XXX XXXXXXXXX XX XXXX expensive than XXXXXXX XXX current ones. XX we move XXX XXXXXXXX-level XXXXX from XXXXXXXX XX subsidiaries, XX XXXX XXX a XXXXXXXXXX in XXXXXXXX XXX the XXXXXXX. Even if the offices are operating under the XXXX XXXXXXXX, XXXXX spot has XXX own XXXXXXXX XXX XXXXXXXXX XXXXXXXXXX XXXXX. XXXX strategy XXX XXXXXXX in order XX keep providing XXX service as XXXX as possible during a XXXXXXXX day. For XXXXXXX, a XXXXXXX XXXX Seattle could XXXXXX for taking its specific XXXXXXXXXX at a XXXXXX XXXXXX to XXX schedule.
XXXXXXXX-XXXXX strategy XXX NAAC XXX XX XXXXXXX in order to profit as much XX XXXXXXXX XXXX every XXXXXX XXX XXX not, for XXX ones. XX would XXXX XXXX moving XXXX a regional operator in a XXXX of XXX XXXXXXXXXX XXXXX XX a state-XXXX medical XXXXXXXX.
X. Firm XXXXXXXXXXX
The performance registered XX NAAC is improving on every year. XX XXXXX three years, XXXXXXXXX to official reports, the profit and revenue is increasing XXXX about 30%. XX a XXXXXX perspective, XXXX fact XX in line with most XX XXX business players XXXXXXXXX in specialized sectors. A XXXXX XXXX in XXXX XXXXX that specialized firms are the XXXX profitable. XXXXXXXXX XXXX related portfolios were XXXXXXXX more profit XXX XXX shareholders than XXXXXXXXX XXXX XXXXXXXXXX in XXXXXXX XXXXXXXXXX.(XXXXX, XXXX, XXXX, pg 9). In order XX prove this theory we could XXXX XXX XXXXXXX in the XXXXXXXX life. XXX XXXXXXX if XX XXXX a bakery and we decide XXXXXXX a XXXXX XXXX, XX XXXXX XX profitable XXXX the XXX XXXXXXXX. If XX choose to open a XXXX XXXX we might fail. XXXX is because every economy XXXXXX has its own XXXXXXXXXXXXXXX XXXX can XX multiplied and XXXXXXXX to similar activities. XXXXXXXX your baker XX XXXX XXXX and hammers XXXXX XXXX more XXXXXXX XXXX hiring an XXXXXXX XXXXXXX XXXXXX. XXX XXXX, XXX success is coming XXXX running in the same large sector. Medical XXXX XXX XXXXX XXXXXXXX XXXXXXXX opportunities and a clinic has basically XXX same rules XXXX XX the provided services are XXXXXXXXX.
Operating and developing an organization should be based on a strategy. It is not mandatory to have a written one. Beyond every idea of business or concept, there is a strategy. In a simple and plain definition, the word strategy could be defined as the road from an idea to ultimate success. For a more academic approach, we have a quote from Michael Porter, who stated “Strategy is the creation of a unique and valuable position, involving a different set of activities” (Mintzberg, Ahlstrand, Lampel, 1998, pg 21). For any organization strategies come in different sizes and shapes. The strategy conceived for covering the whole organization can be named “Corporate-Level Strategy” and the strategy conceived for a specific business line can be named “Business-level Strategy”. They both answer mostly to specific questions. The “Corporate-Level Strategy” is asking to “What business can we build ?” and “Business-Level Strategy” is answering “How can we build the business ?”. In other words, corporate-level strategy will focus on choosing the business. The business strategy will focus on the way the business will be made. (Beard, Dess, 1981, pg 4). In order to provide an example that will include the both strategies applied in a practical way, the current analysis will study a player from the healthcare industry. The organization is “Northwest Allergy & Asthma Center”, an asthma and allergy care provider with operations across the State of Washington, with most of the business carried in Seattle and its metropolitan area. Founded in 1964 by Bierman MD and Pierson MD, the first medical practice was in allXXXX XXX XXX main XXXXXXXX XXXX children XXX XXXXXXXXX. XXXX 1984, XXXXXXXX of XXX ages were welcomed XX XXX clinic. XX 1991, the second clinic was opened. Located in Mount Vernon, the new XXXXXX XXX XXX XXXXX of XXXX XXXXXXXXX. XXXXX XXX XXXXXX XXXXXXX counts XXXXX XXXXXXX.
Corporate-level strategy is XXXXX XXXXXX decisions that XXXX XXXX an impact on all business operations XXXXXXX by the XXXXXXXXXXXX. This strategy XXXXX is about setting XX XXX XXXX XXXXXXXXXX XXX making XXXXXXXXX on XXXXXXXX XXXXXXXXXX XXX use. XXXXXXXXXX budgets, XXX policy XX XXXXX resources and XXXXXXX management are XXX XXXX XX the corporate-XXXXX strategy (Beard, Dess, 1981, pg 4-5). At XXXX, the XXXXXXXXX strategy XX in a good alignment XXXX XXXX XX XXX business divisions. XXX first XXXXXXXX is for XXXXXXX XXXX XXX XXX second is for XXXXXX care. XX fact, the business XXXXX as a private practice single XXXXXX in XXXXXXX, XXXXXXXX allergy related XXXXXXXXXX XXX XXXX XXX children XXX XXXXXXXXX. The XXXXX corporate-level strategy XXX to provide XXXXXXXX for XXXXXX. XXXXXXX new offices was a XXXX of the XXXXXXXXX strategy XXX XXX objective was XX XXXXXXX an XXXXXXX market XXXXX and coverage in XXXXXXX and XXX nearby towns. Discovering XXX XXXXXXXX XXXXXXXXXXXXX helped NAAC XXXXXXXXX its operations XXX asthma XXXXXXXX. XXX State XX XXXXXXXXXX is currently leading in XXXXXXXX XXXXXXXXXX XXXX it XXXXX for XXXXXX suffering patients. Over 600.XXX XXXXXXX of all ages are XXXXXXXX. By XXXXXX, the XXXXXXXXX XX XXXX XXXXXX in females XXX by age, XX% of the school enrolled XXXXXXXX XXX XXXXXXXX (XXXXXXXXXX State Department XX XXXXXX). In XXXXX of XXXXXXXXX, XXX diversification XXXXXXXX of NAAC XXXXXXXXX in two ways : a XXXXXX penetration by XXXXXXXXX allergy care for more patients XXXX the State of Washington by XXXXXXX new offices XXX a XXXXXXX XXXXXXXXXXX by providing XXX services XXXXXXXXX adults or XXXXXXXXX patients XXX in the XXXX offices XXX XXXXXXXXXX XXXX (Kerin, Hartley, XXXXXXXX, 2011). XXXX XXXXXXXX XXXXX are XXXXXXX XXXXX the XXXX XXXXXXXX and XXXXX, applied for all XXXXXXXX, workers XXX contracted XXXXXXXXX companies. XXX example, XXX XXXX XXXXXXXXXXX XXXXXXXX XXX applied in all clinics. Renouncing a XXXXXXXX appointment must be XXXXXXXXX by XXXX or e-XXXX at XXXXX XXX before or a XX$ XXX XXXX XX XXXXXXX. XXXXXXXX missing or getting late XXXXX per year XXXX a XXXXXXXXX XXXX the XXXXXXXX. Treating minors is XXXXXXX only if XXXX are accompanied XX a XXXXXX or a legal XXXXXXXX without exceptions. In all the XXXXXXX, XXX XXXX XXXXXXXX XXXXX and charts XXX XXXX XXX the XX XXXXXX XX XXXXXXXX XXXXX XXX XXXX rules and XXXXXXXX. XXX example, XXX XXXXXXX section XXXX the XXXXXXX is available XX request for XXXXXXXX coming from all XXXXXXX and all medical XXXXXXXXXXX or XXXXXXXX. XXXXXXX a XXXXXX corporate XXXXXXXX XXX policy, NAAC can provide an uniform and XXXXXXXXX quality XXXXXXXX for XXX XXX XXXXXXXX. Quality management is vital for a XXXXXXXXXX XXXXXXXX. For XXXXXXX XXX, the XXXX quality XX “the XXXXXX to which XXXXXX services for XXXXXXXXXXX XXX XXXXXXXXXXX correspond to desired health XXXXXXXX” (Amelung, 2013, XX XXX). XXXXXXX placing XXXXXXX in the XXXX XXXX for XXXX XXXXXXXXXXXX, XXX XXXXX risks could XXXXXX XXX XXX XXXXXXXXXXXX, XXXXXXXXXX patients and XXXXXXX professionals treating XXXX. XXX corporate-XXXXX XXXXXXXX XXX implementation is acting as a backbone XXX the whole XXXXXXXXXXXX. XXX XXXXXXXX-XXXXX XXXXXXXX has a XXXXXXX XXXX XXX this XXXXXXXXXXXX as it is XXXXXXXXX on a XXXX XXXXXXXXXXX XXXXXX and all XXXXXXXX are XXXXXXX XXX sometimes XXXXXXXX XX the same XXXXXXXXXXXXX in the same XXXXXXX. Some small XXXXXXXX differences XXX XX XXXXXXXX.
XXX business-XXXXX XXXXXXXX can XX XXXXXXXXXX in two ways XXX XXX organization. We XXX look XX each office as a separate business or we can look on XXXX main medical XXXXXXX as a separate XXXXXXXX. Because of XXX strong and strict XXXXXXXXX-level XXXXXXXX, the most XXXXXXXXX way XXX XXXX XXXXXXXX XX to look XX each XXXX medical service as a XXXXXXXXXX business. XX XXXXXX XXXXX, XXX XXXXX XXXX XX medical service was provided for XXXXXXXX XXX only XXX XXXXXXX related XXXXXXXXXX. By XXXXXXX expansion, the organization XXXXXX access to new markets and business XXXXXXXXXXXXX. XXXXXXX XXX XXXXXX XXXXXXXX XXXX XXXX business-level XXXXXXXX XXXXXXXXXXX . For XXXXXXX XXXX, XXX business-XXXXX strategy XXX human XXXXXXXXX XX oriented XX discovering, XXXXXXXXXXX and XXXXXX XXX XXXXXXX for XXXXXXX XXXX. XXX main XXXXXXXX of NAAC XX XXXXXX XXX XXXXXXXXXXX at XXXXX XXXXX and also gaining recognition in XXX scientific and XXXXXXXX XXXXX XX XXXXXXX XXXXX. In partnership XXXX the University XX Washington, XXXX XX providing a practical XXXXXXXX XXX future XXXXXXXXXXX. Physicians from NAAC are XXXX teaching at XXX University or XXXXXXXXX knowledge and XXXX resources for trainees. XXXX XXXX XXXXXXXX, XXX effect XX the allergy XXXXXXXX will help improve XXX R.X.I (XXXXXX XX Investment) in XXXXX XX XXXXXXXXX XXXXXXXX and it will XXXXXXX XXX image on XXX market XXX in the XXXXXXXXX. XX will XXXX a triple role XX : Profit, Corporate XXXXXX Responsibility XXX Marketing. XXX XXX XXXXXX business, XXXX XX trying to XXXXXX patient XXXXXXXXXXXX XX providing new XXXXXXXXXXX and recommendations XX a regular basis. XXX XXXXXXX XX always XXXXXXX XXXX about new XXXXXX XXXXXXXX, XXX scientific XXXXXXXXXXX XXX XXXX XXXXXXXXXXXXX XXXXXX by health authorities. Asthma is a chronic XXXXXXXXX and NAAC has XXX XXXXXX for building a long term XXXXXXXXXXXX with XXXXX XXXXXXX. XXXX is very good for XXXXXXXX in terms XX profitability XX in XXXXXXXXX, attracting XXX customers is more expensive than XXXXXXX the XXXXXXX XXXX. If we XXXX the XXXXXXXX-level optic from XXXXXXXX XX XXXXXXXXXXXX, XX will see a difference in XXXXXXXX for the offices. XXXX XX XXX offices are operating XXXXX the XXXX XXXXXXXX, every spot XXX XXX own XXXXXXXX for XXXXXXXXX medication XXXXX. XXXX strategy XXX XXXXXXX in order XX keep XXXXXXXXX the service XX much as possible XXXXXX a XXXXXXXX XXX. For XXXXXXX, a patient from XXXXXXX XXXXX XXXXXX for taking XXX specific medication at a clinic XXXXXX XX its XXXXXXXX.
XXXXXXXX-XXXXX strategy for XXXX XXX be XXXXXXX in order to XXXXXX XX XXXX as possible from every XXXXXX XXX XXX not, XXX new XXXX. It XXXXX XXXX XXXX XXXXXX from a regional XXXXXXXX in a part of the Washington XXXXX XX a XXXXX-XXXX XXXXXXX XXXXXXXX.
XXX performance registered XX XXXX XX improving on XXXXX XXXX. XX XXXXX XXXXX years, XXXXXXXXX XX official reports, the XXXXXX and revenue is XXXXXXXXXX with about XX%. XX a global XXXXXXXXXXX, this fact is in line with XXXX XX XXX business players XXXXXXXXX in XXXXXXXXXXX XXXXXXX. A study made in XXXX XXXXX that specialized XXXXX are the XXXX profitable. XXXXXXXXX with related portfolios XXXX XXXXXXXX XXXX XXXXXX XXX XXX XXXXXXXXXXXX than XXXXXXXXX with XXerations in XXXXXXX XXXXXXXXXX.(Beard, Dess, XXXX, pg 9). In order to XXXXX this theory we XXXXX move XXX concept in the XXXXXXXX life. XXX example XX we XXXX a XXXXXX XXX XX XXXXXX XXXXXXX a candy XXXX, XX might XX XXXXXXXXXX with the XXX business. If we choose XX open a XXXX XXXX XX might fail. This is because XXXXX economy sector XXX XXX own XXXXXXXXXXXXXXX XXXX can XX multiplied and adjusted XX XXXXXXX activities. XXXXXXXX XXXX XXXXX XX sell axes and XXXXXXX would XXXX XXXX XXXXXXX than XXXXXX an XXXXXXX XXXXXXX person. For XXXX, the XXXXXXX XX XXXXXX from XXXXXXX in the same XXXXX sector. Medical XXXX can XXXXX XXXXXXXX business XXXXXXXXXXXXX XXX a clinic XXX basically XXX same rules XXXX if the provided XXXXXXXX are different.
XXXXXXXXX :
1.XXXXX XXXXXXXXX, XXXXX XXXXXXXXX, JOSEPH LAMPEL, 1998, STRATEGY
XXXXXX, XXX FREE XXXXX A XXXXXXXX XX XXXXX & XXXXXXXX Inc. 1230 XXXXXX XX XXX Americas, New York, XX 10020,ISBN X-XXX -XXXXX-X
2.Corporate-XXXXX Strategy, Business-Level XXXXXXXX, and XXXX Performance
Author(s): XXXXXX X. XXXXX and Gregory X. XXXX
Source: XXX XXXXXXX XX Management Journal, Vol. 24, No. X (Dec., 1981), XX. 663-688
Published by: XXXXXXX of XXXXXXXXXX
Stable URL: XXXX://XXX.jstor.XXX/XXXXXX/256169
XXXXXXXX: XX-07-2015 14:29 UTC
3.XXXXX,XXXXXXX, RUDELIUS, XXXX, XXXXXXXXX: XXX Core, fifth XXXXXXX, ISBN XXX-X-07-802892-2
4. Volker XXXX XXXXXXX, XXXX, Healthcare Management, XXXX XXX-X-642-XXXXX-X
5. XXXXXXXXX XXXXXX&Allergy XXXXXX, official XXXXXXX, retrieved XX XXXX 23, 2015 XXXX XXXX://www.nwasthma.XXX/
6.Washington State XXXXXXXXXX XX XXXXXX, XXXXXXXX XXXXXXX, Data XXX Statistical Reports, Disease XXX Chronic XXXXXXXXXX, XXXXXX XXXX XXXXXXX, retrieved XX July 10, 2015 from http://XXX.XXX.wa.gov/XXXXXXXXXXXXXXXXXXXXXXXXX/DiseasesandChronicConditions/AsthmaData