Does GM’s Future Lie in China
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General Motor’s Future Lie in China
XXXXXXX Motors XX an XXXXXXXX based XXXXXXXXXXXXX corporation XXXX XXX it’s headquarter in Detroit. The company primarily focuses XX XXXXXXXXXXX, XXXXXX, XXXXXX, as XXXX as distributes XXXX and vehicle parts. Its XXXXXX XXXXXXXXX XX becoming XXX XXXX XXXXXX automotive XXXXXXXXXXX in the XXXXX XXXXX. Its mission XX to XXXXXXX customers XXXXXXX XXXXXXXX brands XXXX act as inspiration to XXXXX loyalty and XXXXXXX XXXXXXX technological breakthrough XXX XXXXXXXXX XXX XXXXX in the XXXXXXXXXXX across XXX whole XXXXX.
XXX non-US XXXXX are the key aspects XX XXX XXXXXXX’s XXXXXXXX XX they XXXX the XXXXXX potential of the XXXXXXX, XXX it XXXX along XXXX transnationals XXXXXXXX as XXXX as XXXXXXXXXXXXX strategy. XXX example, XX delivered XXX,XXX vehicles in XXXXX in XXXXX XXXX, and in the XXXXXX quarter, the company XXXXXXXXX 858,344 XXXXXXXX in China. The additional XXXXXXX XX the most essential non-US sales to XX, and XXXXXXXXXX XXXX XXX be XXXXXXXX XX taking XXXXXXXXXXXXX XX tune in XX the demands XX the XXXXXXXXX. XXXX XXXX the economy of scale in XXX XX, XXX company still thrives due XX XXX revenue, but the XXXX XXXXXXXX XX XX stay above XXX competitors XXXXXXX XXXXXXXX best sales of product XXX getting appropriate feedback from their XXXXXXXXX (David, 2011).
The company saw the need XX XXXXX XXX Chinese XXXXXX as XXX XXXXXXXXX for many benefits. XXX XXXXXXXXX XXXX XXX XXXX XXXXXXX: first, GM intended to XXXXX XXXXXXXXX XXXXX Chinese partners and XXXXXXXXXX XXX changing XXXXXX in the XXXXXXX, know how to market in China, and understand XXX XXXXXXXXX XX XXXXX. XXXXXXX, XXXXX XXX XXXX XXXXX that XX wanted XX XXX and XXXX XXXXXXXXX of XXXX other companies’ XXXXXXXXX like XXXXX and XXXXXX. Lastly, XXX company XXXXXXXXXX XX be profitable in the XXXXX XXX XXXXX, XXXXXX other XXXXXXXXX XXX XX XXX uniqueness of XXXXX XXXXXXXX.
XX XXX of the original companies XX XXXXXXXX and XXXXXXXX XXXXXXXXX in XXX Chinese markets, XX, in XXXXXX, created a positive perception XXXX their targeted customers. And so, with XXXXXXXXX globally, XXX company XXXXXXX a transnational XXXXXXXX in order XX infiltrate the XXXXXX and XXXX XXXXXX XXXXX and XXXXXX XXXXXX in XXX market. XXXXXXXXXXX, XXXXXX XXXXXXX the Chinese business model, XX XXX a XXXXXXXXX XX XXXXXXXX a positive XXXXXXXX in the market, which XXXXX have XXXXXXX the company XX increase in popularity XXX XX XXXXXXXXXXX in XXX XXXXXX industry.
XXX the competitive XXXXXXXXX XX GM XX XXX of a kind. First, XXX company XX XXXXXXXXX XXX topmost manufacturer in XXX XXXXXX States, XXX XXX XXXX in China in XXXXX XX XXXXXXXX share XXXX about 16.9 percent. XXXXXXXX, the XXXXXXX offers unique brands in the XXXXXXXX XXXX technologically modeled cars. XXXXX XXXX XXXX an XXXXXXXXX XXXXXXXX to XXX XXXXX, are integrated XXXX 4G LITE, XXX XXXX OnStar Remote XXXX, amongst other features, which most XXXXXXXXX XXXXXX. Thirdly, XXX company has a significant market XXXXXXXX in Asia, North America, and Europe, XXX XXXX XXXXXXXXXXXX in XXXXX with XXXXX 36 percent of XXXXX XXXXX in XXX Chinese XXXXXX, XXXXX makes it competitive in XXX whole industry.
XXX XXXXXXX, however, XXX XXXX weakness that contributes to its XXXXXXXXXXX advantage. The XXXXXXX XX XXXXX to XXXXXXXXX into XXXXXXXXXX management XXXXXX XXXXX slowly cost the company money in future. XXXXXXXXXXX XXXX suppliers XXXXXXXXXX XXXX GM was XXX worst automobile XXXXXXXXX XX make a XXXX with. XXXXXXX, in 2014, XXX XXXXXXXX, XXX company had XXXXXX XX XXXXXXXXXXX XX XXX ignition switch with the XXXXXX automobiles. XX cost the XXXXXXX XXXX XXXX XXX billion XXXXXXX (Johnson et XX., XXXX).
XXX future XXXXXXXXX for growth XXX XX in China is XXXXXXXXXX below XXXXX the TOWs tool.
Internal Factors
XXXXXXXX XXXXXXX
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Strengths (S)
S1 - GM has XXX most XXXXX XXXXXXXXX in the United XXXXXX since XXXX lead in an Electronic car XXXX
S2 - XXX XXXXXXX XXX XXX largest domestic XXXXXXX that deals XXXX finance to XXX in financing their loyal XXXXXXXXX
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Weaknesses (W)
W1 - The company XXXX with larger vehicles which do not have a lot of demand; hence, this brings the higher cost to XXX company
W2 - XXX XXXXXXX faces XXXXXXXX with XXXXXXXX XXX culture morale that XXXX to foreign market depletion
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Opportunities (X)
-XXXXXXXXX XX XXXXXXX XXXXXXXX in XXXXX and China
- The XXXXXXX XXXXXXXXXXXX on XXXXXXX and XXXX XXXXXXXXX automotive XXXX
- XXXX XX sustain baby XXXXXXX who are loyal XXX prefer the XXXXX
- XXXXX XXXXX XX interest
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SO XXXXXXXXXX
-XXXX XXXXXXXXX believe in the company’s ability to XXXXX a better product
-XXXXX XXXXXXXXXXX sales XXXX will XXXXXX and XXXXXXXX XXX foot traffic
- XXXXXXXXX XXXXX better XXXXXXXX cars and alternative XXXX hybrids
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XX XXXXXXXXXX
-Create a plan XX how to take advantage XX the lower rates XX XXXXXXXX to XXXXXXX many consumers
- Implement XXXXXXXXXXXXX campaigns XXXX XXXX XXXXXXX XXX customers XXX talk XXX XX XXXXX XXXXXX
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Threats (X)
-Rising prices of XXX materials
- XXXXXXXXXXX dealing with large XXXXXXXX have better Towing XXXXXXXX and MPGs
- Increased XXXXXXXXXXX among XXX XXXXXX in the XXXXX world
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ST Strategies
-Ensure there is a way of reducing the cost XX raw XXXXXXXXX by using the XXXX XXXXXXXXX in XXXXXX XXX lines XXX finding a XXXXXX supplier
Coming up XXXX XXXX XXXXXXXX XXX XXXXX
- XXXXXXXX on the ways of improving XXXXXX XXXXXXXXXX
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XX Strategies
- XXXXXX GM XXX most preferred XXXXXXXXX to the XXXXXX
- Altering XXX price XX XXXXXXX customers and XXXXXXX with rivals
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In order XX XXXXXXX more customers, it needs XX provide XXXX XXXX a XXXX-friendly price. The XXX XXXXXXXXXXXXXX steps to XXX are XXXX; XXXXX, the company should XXXXXX XXXXX products in XXX Chinese market over domestic XXXXXXXX since they will XX in a position to lower the XXXXX XXX increase XXXXX XXXXX. XXXXXX, XXXXXXX promotion XX XXXXX XXXXXXXX, it can be possible XXX XXX XXXXXXX XX XXXX with XXXXXXXX laws that XXX unfavorable to XXX XXXXXXXX XXXXXXXXXXXXX in the XXXXXXXX market.
XXXXXXXXXX
XXXXX, F. R. (2011). Strategic management: Concepts XXX cases. Peaeson/Prentice XXXX.
Johnson, K. L., Raybould, A. X., Hudson, M. X., & Poppy, G. X. (XXXX). How does scientific XXXX XXXXXXXXXX XX GM crops XXX XXXXXX XXX wider risk analysis?. Trends in XXXXX science, 12(X), 1-X.